Marketing & Sales on Zalando

Are you looking for ways to sell successfully on Zalando and want to know why Nakoa Digital is the ideal partner for your marketing and sales on Zalando? Here are four good reasons:

  • Wide reach and diverse customer base: with over 35 million active customers in Europe, Zalando offers a huge and diverse target group. By listing your products on Zalando, you reach a broad customer base and increase your visibility enormously.
  • Established brand image: Zalando enjoys an excellent reputation for fashion, lifestyle and excellent customer service. By being present on Zalando, you benefit from this renowned brand image, which strengthens the trust of your potential customers.
  • Advanced marketing and analytics tools: Through Zalando’s partner portal, you get access to advanced marketing tools and detailed analytics. You can track your sales, KPIs and customer behaviour in real time to make informed decisions and effectively optimise your marketing strategies.
  • Fair fee structure: Zalando offers a transparent fee structure based on various factors such as product category and sales volume. This allows you to plan your costs in advance and maximise the profitability of your business.

We at Nakoa Digital are here to help you create and implement your sales and marketing strategy on Zalando. We know the marketplace and what it takes to be successful. Feel free to check out our Customer Case for Successfully Launching on Zalando and see the success we’ve already had for clients.

Want to learn more about how we can help you? Just schedule a non-binding consultation with us and ask us all your questions about selling and marketing on Zalando. We look forward to working with you to create success on Zalando.

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Strategy on Zalando

There are different strategies you can use to sell successfully on Zalando, depending on the positioning of your brand. This can also differ regionally or depending on the product.

  • Brand awareness: Active campaigns that create more awareness for the brand.
  • Brand protection: In contrast to brand awareness, this considers the protection of the position already built up (e.g. by retailers). This is often the strategy in the country a brand comes from.
  • Profitable sales: With a brand that already has high brand awareness in a country, this strategy tries to get the most out of your brand.
  • Product / brand launch or internationalisation: Do you want to launch a new brand and/or new products on marketplaces or use marketplaces primarily as an internationalisation channel?

In addition, before you can sell on Zalando, you have to decide between the wholesale or seller model. Both methods have advantages and disadvantages and must be chosen on a case-by-case basis. We support you in finding your strategy and in negotiations with Zalando.

Do you want to learn more?


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Zalando Setup & Integration

For selling on Zalando, except for ZFS partners, an additional integrator such as Tradebyte or ChannelEngine is needed. In addition, this is beneficial for centralised product, price and returns management.

Here you can find the complete overview of our fulfilment & integration partners.

You want to start selling on Zalando?

To sell on Zalando, you should check a number of requirements beforehand.

To sell on Zalando, you should check a number of requirements beforehand.

To sell on Zalando you need to…

  • … Be accepted as an affiliate of Zalando.
  • … Sell products in relevant product segments (fashion, accessories, …).
  • … Use ZFS or.
  • … ensure fast and free delivery
  • … offer a 100-day return policy
  • … have a warehouse in the EU for returns and work with a logistics partner accepted by Zalando.

We are happy to support you with the connection, product listing and feed optimisation.


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Logistics & Operations for Zalando

In order to sell successfully on Zalando, there are also some operational points to consider:

  • Decide whether you want to use fulfillment by Zalando (ZFS) or fulfillment by merchant (FBM) and consider the pros and cons of both options.
  • Monitor your inventory regularly to avoid shortages or overstocks and optimize storage costs.
  • Ensure proper packaging of your products to minimize shipping damage and ensure customer satisfaction.
  • Define a clear returns policy and make sure you handle returns efficiently to avoid negative reviews.
  • Ensure competitive pricing and monitor your competitors’ prices to respond appropriately.
  • Adhere to Zalando’s policies and best practices to ensure you meet all requirements and avoid issues.
  • Provide excellent customer service to build customer loyalty and receive positive reviews.

We are happy to support you with all operational processes and the selection of the appropriate fulfillment solution.


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SEO & Content on Zalando

Zalando offers a variety of ways to showcase your brand and products:

In order for users to find your products on Zalando, they must be created according to SEO best practices for Zalando. This includes titles, bullet points and content. We support you with the creation and optimization.


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Zalando Marketing

In order to sell successfully on Zalando, you need a tailored strategy that is supported with the appropriate marketing measures on Zalando. We create co-curated products, sponsored display or web & social media ads. Campaign, bid and budget management are complex and require daily review and adjustment. Invest your marketing budget in a targeted way.

Increase your sales with an optimized funnel and retail media strategy:

  • Zalando Web Ads & Social Media Ads: Present your brand in new places and reach your target groups on Zalando and beyond.
  • Sponsored Display Ads: Promote your product for remarketing, brand awareness and upselling.
  • Brand Shop: Showcase your own brand to increase brand awareness.
  • Co-Curated products: Promote selected products to generate more sales.

We are happy to help you scale your business on Zalando with the right retail media strategy!



Zalando Retail Readiness

Are you really “Retail Ready”?

A multitude of individual factors influence your success on Zalando. We show you which points you need to pay special attention to and how you can get your products “Retail Ready”:

  • Product title
  • Product images
  • Reviews
  • Price
  • Bullet points
  • Inventory
  • Product description
  • Premium content like the Zalando Brand Shop

We are happy to support you in making your products “Retail Ready” for Zalando.

You want to get to know another marketplace to sell your products? Click here for our Retail Media Overview.


Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Customer Cases

A successful start on Zalando

A successful start on Zalando

Scaling to 4 marketplaces

Scaling to 4 marketplaces