About You Management.



Looking to scale your e-commerce business through marketplaces? Then you should take a closer look at About You. On About You, you benefit from the name recognition and popularity of this large online platform. You can attract new customers and increase your sales. We support you in creating & implementing your sales strategy on About You. Our customer case also shows what really matters to start successfully on About You. You want to learn more?
Simply arrange a non-binding consultation and ask us your questions!

Step 1: Strategy on About You
Step 2: About you setup & integration
Step 3: Logistics & Operations for About You
Step 4: SEO & Content on About You
Step 5: About You Advertisement
Summary - About You Retail Readiness
Step 1: Strategy on About You

For successful selling on About You, there are different strategies that you can use depending on the positioning of your brand. This can also differ regionally or depending on the product.

  • Brand awareness: Active campaigns that create more awareness for the brand.
  • Brand protection: In contrast to brand awareness, this takes into account the protection of the position already established (e.g. by retailers). This is often the strategy in the country from which a brand originates.
  • Profitable sales: with a brand that already has a high brand awareness in a country, this strategy tries to get the most out of your brand.
  • Product/brand launch or internationalization: Do you want to launch a new brand and/or new products on marketplaces or use marketplaces primarily as an internationalization channel?

Additionally, before you can sell on About You, you have to decide between the wholesale or seller model. Both methods have advantages and disadvantages and have to be chosen on a case-by-case basis. We support you in finding your strategy and in negotiations with About You.

Want to learn more?


Step 2: About you setup & integration

Selling on About You does not necessarily require an additional integrator. However, this can be an advantage for centralized product, price and returns management.

Here you can find the complete overview of our fulfillment & integration partners.

Want to start selling on About You?

To sell on About You, you should check a number of requirements in advance.

To sell on About You you have to…

  • … be accepted as a partner of About You.
  • … sell products in relevant product segments (fashion, accessories, …).
  • … sell products that fit well to the About You brand.

We are happy to support you with the connection, product listing and feed optimization.


Step 3: Logistics & Operations for About You

In order to sell successfully on About You, there are also some operational points to consider:

  • Decide whether you want to use Fulfillment by About You (FBAY) or Fulfillment by Merchant (FBM) and consider the pros and cons of both options.
  • Monitor your inventory regularly to avoid shortages or overstocks and optimize storage costs.
  • Ensure proper packaging of your products to minimize shipping damage and ensure customer satisfaction.
  • Define a clear returns policy and make sure you handle returns efficiently to avoid negative reviews.
  • Ensure competitive pricing and monitor your competitors’ prices to respond appropriately.
  • Adhere to About You’s policies and best practices to ensure you meet all requirements and avoid issues.
  • Provide excellent customer service to build customer loyalty and receive positive reviews.

We are happy to assist you with all operational processes and the selection of the appropriate fulfillment solution.


Step 4: SEO & Content on About You

About You offers a variety of ways to showcase your brand and products:

  • Basic Content
  • Brand Overview Slider and Brand Story

In order for users to find your products on About You, they must be created according to SEO best practices for About You. This includes titles, bullet points and content. We support you with the creation and optimization.


Step 5: About You Advertisement

To sell successfully on About You, you need a tailored strategy that is supported with the appropriate marketing measures on About You. We create sponsored products, sponsored display, newsletter, social media and influencer marketing campaigns: campaign, bid and budget management are complex and require daily review and adjustment. Invest your marketing budget in a targeted way.

Increase your sales with an optimized funnel and retail media strategy:

  • Newsletters, social media and influencer marketing: showcase your brand in new places and reach your target audiences on About You and beyond.
  • Sponsored Display Ads: Promote your product for remarketing, brand awareness and upselling.
  • Brand Overview Slider & Brand Story: Showcase your own brand to increase brand awareness.
  • Sponsored Products: Promote selected products to generate more sales.

We are happy to help you scale your business on About You with the right retail media strategy!


Summary - About You Retail Readiness

Are you really “Retail Ready”?

A multitude of individual factors influence your success on About You. We show you which points you have to pay special attention to and how you can get your products “Retail Ready”:

  • Product title
  • Product images
  • Reviews
  • Price
  • Bullet points
  • Inventory
  • Product description
  • Premium content like the About You Brand Story

We are happy to support you in making your products ” Retail Ready” for About You.


Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at+49 89 215 276 60.

Customer Cases

Scaling to 4 marketplaces

Scaling to 4 marketplaces