Showcase your brand with Amazon Brand Store

Do you want to offer your Amazon customers an even better shopping experience in addition to good Amazon A+ content and an SEO-optimized product detail page? Then create your brand world on Amazon and showcase your products. Vendors and sellers who have registered their brand in the Amazon Brand Register can create a free Amazon Brand Store. With well-prepared content, such as high-quality videos and images, you can communicate your brand story and the unique selling points of your products in an individually designed brand store. In this way, buyers can discover your entire product portfolio and immerse themselves in your brand world. You not only strengthen the awareness of your brand but can also increase your sales.

Requirements for creating an Amazon Brand Store

Neither programming nor design skills are necessary to create an Amazon Brand Store.

You can simply choose from several content tiles when creating the brand store and arrange them easily using a drag-and-drop building block principle. The different tiles offer you several design options. Stores consist of at least one page, and multiple pages can be added for store navigation. This makes it easier for your customers to navigate through your brand world. If necessary, you can also create sub-pages to better categorize topics.

Here’s what the Amazon Brand Store has to offer:

  • Page templates, widgets, and tiles in different sizes to help you quickly build your store.
  • Freely selectable content tiles that can be filled with texts, images, products, or videos
  • Responsive design, so that your customers can view your content optimally on all devices (desktop, mobile, tablet).
  • Independent and fast updating of content
  • Many paths lead to the Amazon Brand Store
  • Customers can reach your Brand Store not only via Sponsored Brands or the product detail page, but also via Google search.
  •  For this reason, it is important to make your texts search engine optimized. In addition, you get your URL for your brand store on Amazon. With this URL, it’s possible to direct visitors to your store from anywhere on the internet, whether it’s from your website, with a Google Ads campaign, or from your social media channels. Having this in place, you’ll provide a seamless and smooth customer journey from inspiration and discovery to purchase.

Many paths lead to the Amazon Brand Store

Customers can reach your Brand Store not only via Sponsored Brands or the product detail page but also via Google search. For this reason, it is important to design your texts in a search-engine-optimized way. In addition, you get your own URL for your brand store on Amazon. With this URL, it’s possible to direct visitors to your store from anywhere on the internet, whether it’s from your own website, with a Google Ads campaign, or from your social media channels. This way you provide a seamless and smooth customer journey from inspiration and discovery to purchase.

Increase conversions

Each store has a user-friendly dashboard that gives you valuable metrics about your brand store at the touch of a button. You’ll also get information about your brand store’s performance, including traffic and sales. Want more traffic to your Brand Store? According to Amazon, sponsored brand campaigns that link to your store can increase impressions by an average of 36% in the next month, for example. Try it out!

The benefits of having a brand store on Amazon:

  • Highlight bestsellers and new arrivals or promote targeted deals and products.
  • Show your entire product portfolio and promote cross-selling in this way.
  • Customize your store to seasonal events or special holidays, for example, to boost Christmas sales.
  • Generate more visibility for products that are less searched for.
  • Strengthen your brand awareness and promote customer loyalty through consistent brand identity.
  • The likelihood of customers leaving your site due to competing products is very low, as no competitor products are shown in your brand world.

In Conclusion

If you do not have an Amazon Brand Store yet, but an amazon registered brand, then now is the time to create a brand store. Setting up a brand store can bring your business significant benefits. However, if you still lack A+ content for your products, you should prioritize that first.

Need help creating your own Amazon store or even for quality A+ content? We’re happy to help you strategically build your brand! Just arrange a free consultation and ask us your questions!

Need help with Amazon SEO?

Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him without obligation by mail or by phone at +49 89 628 291 21.

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