Retail Media Strategy
The number of marketplaces is constantly expanding – and with it their opportunities. However, simultaneously the complexity also increases. By analyzing your brand, goals and marketing KPIs, we develop the right strategy to leverage your growth potential.
We safely navigate you through ‘the sea’ of marketplaces so you reach your target group effectively. We not only consider the size and popularity of over 40 marketplaces across Europe, but also the structure of the target group and the competitive landscape. This allows us to identify the best marketplaces for your brand to achieve your goals.
We identify your sales potential on marketplaces such as Amazon, Otto, Zalando & Co. In order to ultimately be ‘on top of the wave’, we analyze which products generate most revenue for your brand, as well as sales’ potential for each marketplace and product category. We also take into consideration which products generate more organic sales in order to maximize your sales in the long term. This way we can fully exploit your potential.
A successful go-to-market strategy on marketplaces requires a unique value proposition, focus products, regular promotions, and optimal price management. We develop the right strategy for you and continuously analyze and monitor your target group and competitive environment. In order to maximize the sale of your products across marketplaces and to achieve your sales and profitability goals, we rely on a targeted allocation of your advertising budget. In addition, we use different promotions such as Primeday or Black Friday. This means that you are always surfing the wave of success in the long term.
If you ‘want to swim at the front’, you have to know your partner. That’s why we are happy to support you on site with strategy workshops tailored to your company and goals. We delve really deep into your brand, analyze your competition in detail in order to optimize your market positioning together and to identify potential and best practices. The workshop thus offers the perfect basis for developing a successful go-to-market strategy and guaranteeing your success on marketplaces.
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him without obligation by mail or by phone at +49 89 215 276 60.