Selling in multiple countries: how to deal with returns?

Nakoa.Digital – Selling in multiple countries: how to deal with returns?

When shipping products to clients in different countries, dealing with returns can be a complex process. Here are some general guidelines to consider when handling returns from international clients in a B2C (business-to-consumer) context:

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  1. Clear Return Policy: Establish a clear and concise return policy that clearly outlines the conditions, timeframe, and procedures for returns. Make sure it is easily accessible on your website or provided with the product shipment.
  2. International Return Eligibility: Determine which countries you are willing to accept returns from. Consider factors such as shipping costs, customs regulations, and logistical feasibility. It may not be practical to accept returns from every country due to various constraints.
  3. Return Shipping Costs: Clearly communicate who is responsible for the return shipping costs, whether it’s the customer or your company. International return shipping costs can be significant, so it’s important to have a policy that addresses this.
  4. Return Authorization Process: Establish a return authorization process to ensure that customers follow the necessary steps before returning a product. This may include obtaining a return authorization number or completing a return request form.
  5. Customs and Duties: Understand the customs and duties regulations of each country you ship to. Provide clear instructions to customers on how to handle customs documentation when returning items to avoid any delays or additional costs.
  6. Local Return Address: Consider establishing local return addresses in different countries or regions, especially if you have a significant customer base in those areas. This can help streamline the return process and reduce shipping costs.
  7. Product Condition and Packaging: Clearly specify the condition and packaging requirements for returned items. Ensure that customers understand they are responsible for returning the product in its original condition, including any original packaging or tags.
  8. Refund or Exchange Options: Determine whether you will offer refunds, exchanges, or store credits for returned items. Clearly communicate your policy to customers to manage their expectations.
  9. Customer Support: Provide reliable customer support to address any questions or concerns regarding returns. This may involve having multilingual support representatives or utilizing translation services to assist international customers.
  10. Continuous Improvement: Regularly review and analyze return data to identify trends, product issues, or areas for improvement. This can help you optimize your shipping processes, product quality, and customer satisfaction in the long run.

It’s important to note that the specific requirements and processes may vary depending on the countries involved and the nature of your business. Consulting with legal and logistics experts or partnering with a fulfillment service provider experienced in international shipping can provide valuable guidance tailored to your specific situation.

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Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.