Remote Work and Workation

Nakoa.Digital – Remote Work and Workation

Remote work and workation have become increasingly popular in recent years, especially in the digital agency industry. But what are the pros and cons of these ways of working and how do our colleagues at Nakoa see it? In this blog article, we would like to address this question.

Would you like to become part of our Nakoa team?

Then feel free to check out our open positions.

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!



Remote Work – advantages and disadvantages

Remote work means that employees do not work in the office, but from another location, for example from home or a café. The advantages of this way of working are obvious:

  • Flexibility: Remote Work allows employees to better balance their work and personal lives. They can create their own schedule and have more freedom to choose where they work.
  • Cost Savings: Remote work can also be more cost-effective, as companies need less office space and employees have fewer travel expenses.
  • Increased productivity: remote work can increase employee productivity because they have fewer distractions and can work in a quieter environment.

However, despite the many benefits, there are some drawbacks to Remote Work:

  • Communication: remote work can make it difficult for employees to communicate with each other due to the lack of face-to-face interactions. It’s important to have a clear communication strategy to ensure everyone is on the same page.
  • Isolation: remote work can also lead to employee isolation as they do not have direct contact with their colleagues. It is important to organize regular team meetings and collaboration activities to maintain a sense of community.

Overall, 70% of the team describe their experience with remote work as positive.

Workation – advantages and disadvantages

Workation means that employees take their work with them on vacation and work from a different location, such as a beach resort or vacation home. The advantages of this way of working are:

  • Increased motivation: Workation can increase employee motivation because they are in an inspiring environment and can combine their work with a vacation.
  • Team building: Workation can also be a great team building experience. Employees can get to know each other outside of the work environment and build stronger relationships with each other.
  • Creativity: a new environment can increase employee creativity and generate new ideas and perspectives.

However, there are drawbacks to workation:

  • Poor working conditions: Workation can have a negative impact on working conditions. The workplace can be uncomfortable, and it can be difficult to focus on work when distracted by a nice vacation spot.
  • Lack of rest: workation can also affect rest, as employees may not have enough time to rest and relax.

How does the Nakoa team feel about remote work and workation?

With 2 locations, a flexible home office arrangement and the possibility to also work 100% remote, we as a digital agency want to provide maximum flexibility to each individual. Because every person ticks differently and therefore also has different work preferences.

To celebrate our 5th anniversary, we also ventured into the Workation experiment and traveled to Ibiza for a week with the entire team.

But what do our colleagues at Nakoa actually think about remote work and workation? We have started a small survey.

Overall, 70% of the team describe their experience with remote work as positive. However, the team still considers communication and personal relationships to be the most important factors for successful remote working:

Overall, the high level of flexibility and improved work-life balance are particularly appreciated:

Nevertheless, communication and personal connection are still seen by the team as the most important factors for successful remote working.

On the subject of workation, as many as 50% of the team describe their experience to date as very positive and 10% as positive. The rest are neutral about workation or have not yet had any experience with it.

Most of them see accessibility and possible additional costs due to travel and accommodation as the biggest challenge:

The majority at Nakoa see the stronger bond through shared experiences, the personal interaction as well as a higher motivation through the new working atmosphere as particularly positive:


Remote work allows flexibility, cost savings, and increased productivity, but it also creates communication problems and isolation. Workation can increase motivation and creativity and promote team building, but poor working conditions and impaired rest are possible. It depends on individual needs and preferences which way of working is more appropriate. However, for most colleagues at Nakoa, the advantages clearly outweigh the disadvantages.

Would you like to join Nakoa? Check out our job openings here.

Would you like to work with Nakoa? We are experts in marketplaces and performance marketing and would be happy to help you! Simply arrange a non-binding consultation and ask us your questions!

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at+49 89 215 276 60.