The power of the brand story on Amazon: Strengthening customer loyalty and trust
Amazon offers its sellers more and more opportunities to present their products and brands in the best possible way. One tool that is particularly worth emphasising is the brand story. But what exactly is a brand story, how can it be used effectively and what advantages does it bring? In this article, we will get to the bottom of these questions together.
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What is a Brand Story?
The Brand Story is a special section on the Amazon product page that is displayed between the product information area and the A+ content area. This is where brands can present their history, philosophy and the uniqueness of their products. This is done through appealing texts, images and links to top-selling products and categories in the Brand Store.
Why is a Brand Story important?
Not many brands use the brand story yet, which is an advantage for those that do. A well-told brand story can strengthen customer trust and create a deeper emotional connection. It provides an opportunity to present yourself as a professional company and stand out from the competition. But there are other benefits too.
- Increased visibility: Amazon highlights brands that have a Brand Story. This can lead to more visibility and potentially higher sales figures.
- Customer loyalty: A strong brand story can build an emotional bond with customers.
- Differentiation from competitors: Telling your unique story can set you apart from your competitors.
- Building trust: A well-told brand story increases customer trust in your brand and products.
- Low penetration: Not many brands currently have a brand story, which means you can stand out compared to competitors.
How do you create a compelling brand story?
- Brand philosophy and values: Talk about your company’s philosophy and what makes your products so special. Emphasise your Unique Selling Propositions (USPs) and explain why customers should choose your brand.
- Appealing design: Make your brand story attractive and coherent to create a well-rounded image of the brand. Use high-quality images and a consistent colour palette to underline trust and professionalism.
- Links: Include links to top-selling products and categories in the brand store so that customers can easily browse your range and get a first impression of your brand.
More examples
Conclusion
The brand story on Amazon is a powerful tool that helps to build a strong connection with customers and strengthen trust in the brand. With a well-thought-out and engaging brand story, you can make your brand stand out and differentiate yourself from the competition. If you need help creating your brand story, don’t hesitate to contact us. We will be happy to help you tell your story on Amazon and realise the full potential of your brand
Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.