1. Who is TikTok Shop suitable for?
TikTok Shop is primarily aimed at:

– Brands and retailers who want to reach a young, mobile and visual target group
– Content creators who want to promote products and earn money via affiliate links
– Start-ups and e-commerce newcomers who want to sell without their own website

Sectors that are currently performing particularly well include:

– Beauty & cosmetics
– Fashion & accessories
– Lifestyle and trend products
– Home decoration & kitchen

Those with products that are visually strong and emotionally appealing have clear advantages on TikTok Shop.

2. TikTok Shop functions: What the e-commerce platform can do
TikTok Shop offers a range of functions that combine social commerce with real online retail:

• Product tagging in videos
  Products can be tagged directly in short videos or live streams – one click takes users to the product page.
• Live shopping
  Sales assistants stream live, answer questions in real time and present products interactively. Ideal for impulse purchases and community building.
• Store tab in the TikTok profile
  The Shop tab is a separate tab in the TikTok profile in which all the products on offer are clearly displayed – similar to a mini webshop. Users can view products directly without having to wait for a specific video or livestream. The store tab is particularly useful for making the product range permanently visible, presenting seasonal promotions or highlighting new products. For retailers, it is a central point of contact for converting traffic from the profile directly into sales.
• In-app checkout
  The entire purchase process takes place within TikTok – from product view to payment.
• Creator Marketplace & Affiliate Program
  Merchants can work with influencers who promote products and receive commissions – even without their own store.
• Dashboard & order management
  The TikTok Seller Center can be used to manage products, evaluate sales, process returns and organize shipping.

3. Set up TikTok Shop – step-by-step instructions for Germany
The setup is completed in just a few steps:

1. Create TikTok account and switch to business account
2. Register on seller.tiktok.com
3. Create seller profile (company or individual)
4. Upload proof of identity (ID or business license)
5. Connect bank account for payouts
6. Add products, design store profile
7. Create and actively promote content

Tip: Existing videos can be retrofitted with product tags to monetize existing content.

4. Tips for a successful start
In order to use TikTok Shop successfully, other success factors are crucial in addition to the product range. The platform thrives on creativity, authenticity and speed.

– Use viral sounds & trends to generate organic reach
– Short, emotional, visual – no classic product demos
– Test livestreams – they generate high conversion rates
– Build trust through reviews, transparency and good support
– Work with suitable creators and use their reach

TikTok rewards content that entertains and inspires – it’s not the perfect spot that counts, but real interaction.

5. Shipping, logistics & fulfillment
An important, often underestimated point: shipping. Sellers can ship themselves or – in some markets such as the UK – use “Fulfilled by TikTok” (FBT).
The important thing is:

– Fast delivery times
– Clear returns processes
– Reliable customer service

Good ratings and repeat purchases are directly linked to the delivery experience.

6. In which countries is TikTok Shop available?
TikTok Shop is currently not available worldwide, but is being rolled out gradually in different regions. Since March 31, 2025, TikTok Shop has now also been officially launched in Germany, France and Italy – a significant step in the expansion of the e-commerce offering in Europe. The service was already launched in Spain and Ireland in December 2024.

TikTok Shop is currently active in the following countries:

• Germany
• France
• Spain
• Ireland
• Great Britain
• USA
• Indonesia
• Malaysia
• Thailand
• Vietnam
• Philippines
• Singapore
• Mexico

If you want to sell internationally, you should note that TikTok Shop is organized on a country-specific basis. As a rule, a separate seller account is required for each country, as legal requirements, payment methods and logistics solutions are regulated differently.

7. Integration & technical possibilities
Larger retailers can technically connect TikTok Shop to their systems:

– Shopify and WooCommerce integrations are available
– Own APIs for product management and order processing
– Synchronization with existing ERP or warehouse solutions

This makes scaling easier and saves time in administration.

8. Figures, data, facts
Some exciting figures that underline the potential:

📱 TikTok reaches around 1.59 billion users a month worldwide TikTok on course for growth or on the brink of extinction?
💸 According to a report by Momentum Works and Tabcut, TikTok Shop reached a gross merchandise value (GMV) of USD 33.2 billion worldwide in 2024. Notably, the US became the largest market for TikTok Shop with a GMV of USD 9 billion, just 16 months after its launch in September 2023.

These figures illustrate the enormous growth potential of TikTok Shop and underline the importance of the platform in global e-commerce.

-> According to a survey conducted by GoDaddy in 2024, 80% of Generation Z have already made purchases via social media.
-> A study by Exploding Topics in 2024 found that 58% of Generation Z have purchased products they have seen on social media platforms.

9. Rules & guidelines
TikTok has clear guidelines for products in the store:

– Prohibited products include medicines, alcohol, weapons and food supplements
– Return and refund policies are regulated platform-wide
– Violations of community guidelines lead to the store being blocked

If you want to get started, you should therefore familiarize yourself with the Terms & Conditions.

10. Is TikTok Shop worth it?

✅ Advantages:
Wide reach, especially Gen Z & millennials
Ideal for creative brands & visual products
No website necessary
Combination of content, ads and community

❌ Disadvantages:
High content effort & learning curve
Dependence on the algorithm
Does not work for all product categories
Commissions & fees reduce margins

Conclusion: TikTok Shop = content commerce of the future
TikTok Shop is more than just a new sales channel – it is a new way for people to discover, experience and buy products. If you want to reach a young audience, sell emotionally and take advantage of trends, you should at least give TikTok Shop a try.
👉 For experienced social sellers, it’s a game changer.
👉 For others, an experiment with potential.

Our recommendation:
Start small, analyze the response – and grow with the platform.

The AI Tools Tested and Their Features

1. ChatGPT

✅ Strengths:

• Versatile all-rounder for creative and analytical content
• User-friendly interface
• Good language processing and clear structure

❌ Weaknesses:

• Uses a static knowledge base that is not updated in real time
• May include promotional language
• Hardly integrates pharmaceutical regulations

2. DeepSeek AI

✅ Strengths:

• Particularly suited for technical and scientific texts
• Precise phrasing and well-founded analysis
• Objective and neutral writing style

❌ Weaknesses:

• Less creative and fluid in expression
• Unclear age recommendation in product text (differs from other sources)
• Sometimes includes problematic health claims

3. Mistral AI

✅ Strengths:

• Efficient, clear structure without unnecessary filler words
• Tends to be neutral in tone
• Mentions the product as a cosmetic rather than a medicinal product

❌ Weaknesses:

• Ingredients are partly not specified
• Descriptions are sometimes too vague
• Includes problematic claims about effects (“helps clear airways”)

Result: Which AI Tool Is Best Suited for Product Texts?

All three AI tools were given the same prompt: to generate a factual, keyword-optimized product description for a 125 ml cold bath, clearly outlining the product features while complying with applicable pharmaceutical content regulations.

After analyzing the generated texts, it became clear that DeepSeek AI delivers the best results for pharmaceutical product descriptions — although minor adjustments are still necessary. The texts are factual, well-structured, and include the most important product information without sounding overly promotional.

Evaluation of the AI tools regarding pharmaceutical product descriptions:

DeepSeek AI: Best suited, but requires adjustments to age indications and avoidance of health claims.

ChatGPT: Good language processing, but too promotional and not always compliant with regulations.

Mistral AI: Neutral, but often too vague and incomplete in product descriptions.

Conclusion: AI is helpful, but (still) not a solution without review or editing
AI tools provide a good foundation for creating product texts and can be especially helpful when no existing content is available. However, our test shows that none of the AI tools reviewed can yet generate pharmaceutical product texts that are ready for immediate publication without further revision.

Important points:

• Pharmaceutical guidelines must be reviewed manually (e.g., pharmacovigilance, no health claims without appropriate studies, no promotional statements).
• Health-related claims must be toned down or removed.
• Correct age specifications and usage instructions must be verified.

Therefore, it is essential that AI-generated texts are edited and adapted before publication. AI can simplify the writing process – but the final responsibility for accurate and compliant product texts remains with humans, i.e., agencies and their SEO/content teams.

1. What are OTC medicines in Germany?
1.1 Definition and Classification

OTC-Arzneimittel (OTC medicines) (“Over-the-Counter”) are drugs that consumers can purchase without a doctor’s prescription. In Germany, there are two main categories:

Apothekenpflichtige OTC-Produkte (Pharmacy-only OTC products): These may only be sold in pharmacies or online pharmacies. Consultation with pharmacists strengthens trust in the brand.

Freiverkäufliche OTC-Produkte (Freely available OTC products): These are also available in drugstores, supermarkets, or on marketplaces like Amazon. This provides a broader reach but requires a strong digital sales strategy.

1.2 Why This Matters

The classification directly influences the distribution strategy. While pharmacy-only products benefit significantly from professional advice, freely available products can be effectively promoted through Retail Media on marketplaces.

1.3 The German Consumer Mindset

German consumers rely on safety, transparency, and consultation. At the same time, the trend toward online purchasing is growing. Successful brands combine credibility with digital visibility through Retail Media.

2. Retail Media as a Key Strategy for OTC Brand
2.1 Why Retail Media is Crucial for OTC Products

Retail Media is one of the most effective levers to increase the visibility and sales of OTC products on digital marketplaces.

Advantages of Retail Media for OTC brands:

✅ Targeted advertising – Consumers with high purchase intent are reached.

✅ Maximum visibility – Sponsored Ads place products in prominent positions.

✅ Higher ROI – Campaigns can be optimized based on data.

2.2 The Most Important Retail Media Channels for OTC Products

Amazon Advertising: Sponsored Products, Sponsored Brands, Display Ads.

Retail Media in online pharmacies (DocMorris, Shop Apotheke): Ad placements, newsletter features, category pages.

Google Ads & Social Commerce: Search engine marketing & performance campaigns on Facebook, Instagram & TikTok.

2.3 Success Strategies for Marketplaces & Online Pharmacies

Keyword-optimized product pages: SEO strategies for better visibility.

Data-driven ad optimization: A/B testing for creatives and keywords.

Reviews & customer engagement: Active management of reviews and Q&A.

3. Regulatory Framework – Compact & Practical
3.1 The Heilmittelwerbegesetz (HWG) & Digital Advertising

Advertising for OTC products must be factual, verifiable, and legally compliant:

Mandatory disclaimer in advertisements: (“For risks and side effects…”). No fear-based or pressure advertising (e.g., “Without this product, you risk your health!”). No unfounded healing promises or exaggerations.

3.2 Implications for Retail Media

Amazon & online pharmacies: Ad texts must comply with HWG regulations. Terms like “best cure” or “guaranteed effect” are not allowed. Google & Social Media: Influencer marketing must be transparent, and claims must be verifiable.

3.3 BfArM & Product Classification

The Federal Institute for Drugs and Medical Devices (BfArM) regulates OTC products.

The classification as OTC or Rx (prescription-only) determines distribution and advertising opportunities.

4. Where Can Consumers Buy OTC Products? 
4.1 Pharmacies & Online Pharmcies

Physical pharmacies: Consultation is the primary focus.

Online pharmacies (e.g., DocMorris, Shop Apotheke): Important platforms for digital OTC sales, combinable with Retail Media campaigns.

4.2 Marketplaces & E-Commerce

Amazon: A key sales channel for OTC products, optimizable through SEO & Advertising.

Drugstores & retail: Platforms like dm or Rossmann also offer growth opportunities.

5. Best Practices for Retail Media & Marketplace Optimization
5.1 Success Factors for Amazon & Online Pharmacies

1️⃣ Utilize Sponsored Ads & Brand Stores Higher ranking in search results. Strengthening brand presence through dedicated Brand Stores.

2️⃣ Optimize Product Pages with SEO & Compliance Clear, informative descriptions with compliant statements. High-quality images & videos for higher conversion rates.

3️⃣ A/B Testing for Retail Media Campaigns Testing ad formats, visual elements & keywords. Performance optimization through data-driven decisions.

5.2 Data-Driven Optimization of Retail Media Strategies

Analysis of click & conversion rates for audience targeting: Using retargeting campaigns to recover abandoned shopping carts.

Omnichannel strategy: Combining Social Media, Content Marketing & Marketplaces.

6. Why Pharmaceutical Consultation & Digital Visibility Go Hand in Hand
6.1 Trust Through Professional Advice & Digital Channels

Pharmacists play a central role in product recommendations.

Online pharmacies & marketplaces supplement advice through expert reviews, customer testimonials & product information.

6.2 Brand Loyalty Through Strategic Communication

Targeted brand building: Pharmacy partnerships & digital guides.

Seamless experience between offline & online channels: A product recommended in a pharmacy should be directly available online.

6.3 Partnerships & Retail Media for Sustainable Success

Collaborations with pharmacies & marketplaces enhance brand presence. Targeted Retail Media strategies link pharmaceutical consultation with purchasing decisions.

Conclusion: Retail Media as a Growth Driver for OTC Brands

The German OTC market offers enormous potential, but it requires a clear strategy:

✔️ Utilize Retail Media for maximum digital visibility

✔️ Implement regulatory requirements in advertising campaigns

✔️ Combine data-driven campaigns with continuous optimization

The German OTC market offers brands a large, health-conscious consumer base—but it also demands strict regulatory compliance and high product information standards. Understanding classifications such as pharmacy-only and freely available, complying with the Heilmittelwerbegesetz, and leveraging Retail Media for distribution are all essential components of a successful strategy.

Our Retail Media agency helps OTC brands overcome these challenges and establish a strong market position on digital platforms. By combining Retail Media, SEO, data-driven advertising & strategic partnerships, we maximize the success of your OTC brand.

Key Updates to Boost Campaign Effectiveness

1. ACoS Calculations Now Exclude VAT
   Revenue and Advertising Cost of Sales (ACoS) are now reported exclusive of VAT, meaning your revenues might seem lower and ACoS slightly higher than before. However, the same ACoS percentage now indicates a better cost-to-revenue ratio, helping you make more informed decisions about your budget.
2. Category-Specific Attribution
   Previously, orders from the same campaign but in different product categories were bundled together. Now, conversions are only attributed within their specific product categories. This means fewer sponsored conversions for campaigns that span multiple categories, but it also provides better accuracy. Marketers will need to restructure their campaigns around category lines to fully leverage this feature and avoid higher ACoS results.
3. Conversion Attribution by Click Date
   Another significant change is that conversions are now attributed based on the click date, not the purchase date. Sales that occur up to 14 days after a click will still be attributed to the campaign, meaning your metrics (like conversions, revenue, and ACoS) may fluctuate up to two weeks after an ad has run. For better insights, download detailed attribution reports to track campaign results.

Simplified Campaign Setup

bol.com has simplified its campaign structure, offering two options:

• Automatic Campaigns, which feature automatic targeting and bidding based on your target ACoS.
• Manual Campaigns, allowing full control over targeting and bid placements.

This streamlined approach saves time for marketers who want to quickly launch campaigns while still providing the flexibility for manual refinement when needed.

Optimizing ACoS

For those managing manual campaigns, the platform now offers deeper insights into item placements and winning bids, allowing you to optimize performance more effectively. You can review performance by keywords, category pages, or product pages to see which areas require bid adjustments or which keywords aren’t delivering.

Marketing managers now have more tools than ever to fine-tune their ad strategies on bol.com. These updates promise better control, transparency, and results across campaigns, giving you the edge to outperform the competition.

What are Sponsored Reviews?

Sponsored reviews are paid endorsements from customers who have purchased and used a product. These reviews are prominently displayed to enhance the product’s credibility and attractiveness to potential buyers. On Cdiscount, these reviews can significantly boost a product’s visibility and sales performance. You can compare it so Amazon’s VINE program, which is a bit similar.

Benefits of Sponsored Reviews

• Increased Visibility: Sponsored reviews are given priority placement, making them more visible to potential buyers. This can lead to higher click-through rates and, ultimately, more sales.
• Enhanced Credibility: Reviews from real customers build trust. When potential buyers see positive reviews, they are more likely to make a purchase.
• Better Conversion Rates: Products with numerous positive reviews tend to convert better as they provide social proof that the product is reliable and satisfactory.

How It Works

• Choosing the Right Products: Not all products are ideal candidates for sponsored reviews. Focus on products with strong potential for positive feedback and high sales volume.
• Setting a Budget: Determine how much you are willing to invest in sponsored reviews. This budget will influence the number of reviews and the overall impact on sales.
• Monitoring Performance: Track the performance of your sponsored reviews. Analyze metrics such as increased visibility, click-through rates, and conversion rates to gauge the effectiveness of your campaign.

Pricing Structure

The cost of sponsored reviews on Cdiscount varies based on the product’s price range. Here is a breakdown of the pricing:

Implementation Tips

• Clear Communication: Clearly communicate your expectations to reviewers. Ensure they understand the importance of providing detailed and honest feedback.
• Incentivization: Provide incentives for reviewers, but ensure they comply with Cdiscount’s policies to avoid any ethical or legal issues.
• Follow-Up: After the review is published, follow up with the reviewer to thank them and address any potential issues or questions they might have had.

Conclusion

Sponsored reviews on Cdiscount Ads can be a game-changer for sellers looking to boost their product’s visibility and credibility. By strategically selecting products, setting a reasonable budget, and actively managing the review process, sellers can significantly enhance their sales performance. Start leveraging the power of sponsored reviews today and watch your sales soar.

In the digital age, the intersection of e-commerce and advertising has birthed powerful ways for retailers and brands to connect with consumers exactly when they’re poised to buy. Media Markt Retail Media emerges as a beacon in this sector, honing in on moments that matter in the customer journey with an array of innovative in-store advertising solutions and online tactics. Considerations like Sponsored Product Ads (SPA) and Sponsored Brand Ads (SBA) aren’t merely buzzwords; they’re the keystones of effective omnichannel marketing strategies. The significance of these tools is underscored by the sheer volume of Media Markt’s webshop traffic—boasting a staggering 272.7 million users in just the last year—illustrating the impact retail media solutions have on the bottom line.

At the heart of these groundbreaking offerings is the data highlighting an outstanding return on ad spend (ROAS) for SPAs, which scales between an impressive 500 to 2000%. It’s a testament to the precision of targeting and relevance that these ads provide, carefully calibrated to hone in on users with a history of related searches and to nestle products right where it counts—on the coveted first result page. In fact, effectively capturing real estate on this page isn’t just advantageous; it’s crucial since 90% of e-commerce revenue is gleaned from there. SPA does just that, ensuring products don’t just appear but resonate with the right consumer behaviors and preferences.

The recent release of Media Markt’s self-service SPA in Austria and the Netherlands exemplifies retail media commitment, meeting the demands of modern consumer electronics marketing trends. This tool is not just about visibility; it’s about understanding and interacting with consumer patterns—a nuanced strategy reflected in Media Markt’s deployment of personalized product recommendations and sophisticated automated keyword modeling. By intuitively guiding consumers through their digital shopping experience, SPA ensures that each product shines at the peak of its potential, demonstrating Media Markt’s commitment to not only being seen but being relevant where it counts the most.

The Role and Expansion of Sponsored Brand Ads (SBA)

Sponsored Brand Ads (SBA) are changing the game for brands seeking to heighten their presence within the crowded consumer electronics market. As an integral component of Media Markt Retail Media’s arsenal, SBAs are tailored to generate increased brand awareness and foster deeper customer engagement through visually compelling display ads. Since their introduction, these ads have demonstrated the power to grow market share by augmenting brand visibility and cementing relevance among target audiences. In Germany, Austria, Italy, Spain, Poland, and Switzerland, brands have already experienced the benefits of SBA, and with Belgium and the Netherlands set to join this list on May 13, the reach of SBAs is rapidly expanding. By seizing the opportunities presented by SBAs, brands can leverage Media Markt’s omnichannel marketing strategies to create more impactful consumer encounters.

Media Markt’s New Retail Media Platform Powered by Criteo Technology

April marked a significant milestone for retail media innovation as Media Markt unveiled its new Retail Media platform powered by Criteo’s cutting-edge technology. This launch offers advertisers an unprecedented opportunity to tap into the flourishing domain of endemic advertising solutions and online analytics, leveraging the significant webshop user statistics, such as the 70.5 million unique searches recorded in 2022. The advanced targeting capabilities provided by this platform enable brands to connect with potential customers at a critical moment in the buying process, ensuring that advertising efforts are not only more effective but also data-driven—ultimately resulting in a better return on ad spend and heightened sales performance.

Nakoa Digital’s Crucial Role in Performance Analysis

In the rapidly evolving world of consumer electronics marketing trends, Nakoa Digital has emerged as a pivotal player in performance analysis. With daily access to Media Markt’s retail media analytics, courtesy of the Criteo Retail Media API, Nakoa Digital offers an invaluable service to its clients, simplifying campaign reporting. This deep-dive into data provides a granular view of how advertising campaigns perform, offering insights that drive smarter, more efficient media investments. Such strategic analysis is a cornerstone in the promise of retail media, turning information into actionable knowledge that can boost product placements on coveted first-page search results, where the vast majority of e-commerce transactions materialize.

Implications for Advertisers Using Media Markt’s Retail Media Solutions

Advertisers leveraging the Media Markt Retail Media platform can navigate through the complexities of consumer electronics marketing trends with precision. The unique features of Sponsored Product Ads (SPA), for instance, offer product visibility on the crucial first result page where the majority of e-commerce conversions occur. With 90% of all online revenue attributed to this prime digital real estate, such targeted placement is invaluable. SPA’s advanced keyword modeling and personalized recommendations harmonize with consumer behaviors, driving an impressive ROAS that can skyrocket anywhere between 500 to 2000%. By integrating A+ Content into the mix, retailers enhance the user experience, significantly boosting metrics like add-to-cart rates. These tools, coupled with Consideration & Action Reports, empower brands with the insights needed to tailor omnichannel marketing strategies effectively.

Prospects for Retail Media Solutions at Media Markt

At Media Markt, the horizon for retail media innovation shows a bright future. Continued investment in new advertising features, such as the recent expansion of Sponsored Brand Ads (SBA), demonstrates a commitment to evolving alongside purchasing patterns. Paving the way for more strategic in-store advertising solutions, Media Markt Retail Media understands the synergy required to create a seamless navigational experience for customers, whether they shop online or walk through physical store aisles. The potential to further mesh online data with in-store behavior heralds a new era for retail media solutions. This transformative approach could foster deeper connections with customers and create innovative ways for brands to share their stories.

Conclusion

As Media Markt forges ahead with its retail media solutions, its impact on the retail advertising landscape is pronounced. The alignment of their offerings with current consumer electronics marketing trends and shopper behaviors underlines the necessity for continuous innovation in retail media. From the burgeoning avenues of retail media innovation to the value of data-driven insights, Media Markt provides a compelling case for the sustainability and growth of such platforms. These efforts not only enhance consumer experiences but maintain Media Markt’s influence as a frontrunner in retail media, cementing its position as an indispensable partner for brands aiming to thrive in the digital era.

Introduction

In the bustling world of online and in-store shopping, advertising plays a pivotal role. Retail media, the practice of brands advertising within retail environments, is segmented into two main types: endemic and non-endemic retail advertising. Endemic vs Non-Endemic Retail refers to whether the product ads appear alongside their own sales environments or elsewhere. This intro lays the groundwork for understanding how these Retail Media Strategies differ, the benefits they bring, and the importance of recognizing their distinctions for effective marketing campaigns. As we delve into the intricacies of Endemic Retail Advertising and non-endemic approaches, we’ll see how each harnesses unique benefits for brands and retailers alike.

Decoding Endemic Retail Media

Endemic retail media, aptly named, refers to ads that are inherently relevant to the platform they appear on, such as a lawnmower advertised on a home improvement store’s website. This type of advertising is a staple in Retail Media Strategies, using exclusive first-party data to target shoppers right where they make their purchases. A notable example is Walmart Connect, which empowers brands with endemic ad placements and data-driven ad campaigns within Walmart’s ecosystem. The inherent benefit of this approach is its direct connection to the consumer in a shopping mindset, potentially leading to immediate conversions and providing retailers with valuable additional revenue streams from Types of Retail Media Platforms.

Another supermarket example: During lunch, screens, handheld scanners or shopping carts can display an ad for special lunch boxes made the supermarket. Think “Promotion: Sandwich + Soft drink for 5 euros”. By properly targeting the audience at the right times, customers can be enticed to make more purchases or purchases they might not otherwise make.

Unpacking Non-Endemic Retail Media

In contrast to its counterpart, non-endemic retail media advertising capitalizes on the audiences of platforms unrelated to the product being sold. It’s a strategy that expands brand reach to new, relevant audiences, as witnessed by Amazon’s 2022 policy change allowing for non-endemic brands to purchase sponsored display ads. This move highlights the shift in Retail Media Strategies, bringing brands into the view of potential customers who, while not directly seeking their products, might find them related to their interests or needs. For instance, GoPuff’s non-endemic partnership benefits were on full display through a robust alignment with Hulu, yielding a fruitful engagement rate by tapping into shared customer bases.

A good example of what might work is a university whose goal is to get young people to come to its open house. Supermarkets near schools are flooded with young people in the 14-17 age category who come to get a sandwich during break. By using screens, a university with good creatives can encourage young people to come to the open house. Supermarkets and universities are not directly related, but supermarket customers are thus a highly relevant target group.

Strategy Deep Dive – Endemic Advertising

Endemic retail advertising weaves products into the shopping experience, making them a natural part of the customer’s journey. Utilizing first-party data, retailers like Walmart Connect offer brands targeted ad campaigns which are strategically placed to catch the shopper’s eye at critical decision points. As Endemic vs Non-Endemic Retail advertising continues to evolve, a potent strategy emerges from the precise use of this underpinning data. This turns browsing into buying, using technology that tunes into customer preferences. With the cookieless future on the horizon, solutions like those from Digilant are paving the way for endemic retail media strategies to remain effective in a privacy-first advertising landscape.

Strategy Deep Dive – Non-Endemic Advertising

Non-endemic advertising is dynamic, allowing brands to step out of traditional bounds and tap into new audiences. It’s about identifying opportunities, such as Non-Endemic Partnership Benefits, where a collaboration can unlock mutual value. Taking GoPuff’s partnership with Hulu as an example, analysis confirmed an audience overlap, enabling non-endemic ads to hit the mark. The success of this engagement reveals how strategic data analysis and innovative technological approaches facilitate broader reach. When brands select the right Types of Retail Media Platforms, like GoPuff did with Hulu, they harness the power to connect with consumers in places they hadn’t before.

The Upshot of Endemic Advertising

With endemic retail advertising, the connection between ad placement and purchase intent is clear. When customers encounter ads during their shopping experience, the journey from discovery to purchase is streamlined. Echoing Retail Media Strategies, using endemic ads ensures relevance and can lead to higher click-through and conversion rates, particularly in the context of RMNs like Walmart Connect. This precision targeting is not just about one-off purchases; it blends into the broader journey, influencing habits and bolstering brand loyalty. Plus, the dual benefits for retailers and suppliers in creating an efficient and personalized shopping ecosystem underscore the long-term value of endemic advertising.

The Upside of Non-Endemic Advertising

Non-endemic advertising opens doors to infinite possibilities for diversified brands. These non-endemic partnership benefits extend beyond the typical retail landscape, offering significant advantages. Brands which might not necessarily be sold within a particular retail ecosystem, can still enjoy visibility and recognition in these non-endemic retail environments. Imagine, for instance, an outdoor gear brand appearing on a health and wellness retailer’s platform. Suddenly, a new segment of health-conscious consumers is exposed to a brand they might have otherwise missed. By tapping into the various types of retail media platforms, advertisers can target similar audience demographics, which could lead to a new wave of customer interest and engagement. This aligns closely with strategies suggesting non-endemic advertising as a game-changer in the retail industry, facilitating brand discovery through intelligent placements.

Selecting the Optimal Retail Media Platform

The choice between endemic vs non-endemic retail strategies often boils down to specific marketing goals and understanding your target audience. When selecting the most suitable types of retail media platforms, analyzing market behavior and customer needs can guide advertisers to the most effective environment—whether through endemic retail advertising within a shopping context or non-endemic platforms that reach wider audiences. Using marketplace management tools, including performance dashboards and analytics, can help decode the data essential for fine-tuning ad campaigns. And as the boundaries between the two advertising realms blur, platforms are increasingly offering flexible solutions to accommodate both endemic and non-endemic needs.

Conclusion

Embarking on the right retail media strategies, whether endemic or non-endemic, requires a keen understanding of the landscape and a nimble approach to market changes. As retailers evolve and consumer habits shift, the differentiation between endemic vs non-endemic retail becomes more nuanced. Crafting a robust strategy that leverages the strengths of both can provide a competitive edge. Marketers must stay attuned to these dynamics and the emerging technologies that make retail media an exciting frontier. Remember, the future holds endless possibilities for those who are willing to adapt and explore the full spectrum of retail media advertising.

What is LUCID?

LUCID, or the “Landbell Universal Collection and Disposal System,” is a system for the collection and disposal of packaging materials in Germany. It is a response to the European packaging directive and aims to reduce the environmental impact of packaging. LUCID regulates the registration of packaging and the payment of licensing fees for disposal.

If you sell products as an e-commerce company that are packaged, you are likely affected by LUCID. You must ensure that your packaging is properly registered, and the required licensing fees are paid. This is not only essential for compliance with legal requirements but also for making a sustainable contribution to environmental protection.

EPR – Extended Producer Responsibility

EPR stands for “Extended Producer Responsibility” and is a concept introduced at the European level to reduce environmental impact. It means that producers are responsible for their products throughout their entire lifecycle, including packaging, disposal, and recycling.

For e-commerce companies, this means that you are not only focused on selling your products but also responsible for how these products are disposed of and recycled. This requires careful planning and compliance with applicable laws and regulations.

WEEG – The Electrical and Electronic Equipment Act

The Electrical and Electronic Equipment Act, abbreviated as WEEG, regulates the sale and disposal of electrical and electronic devices in Germany. If you sell electronic products as an e-commerce company, you are required to comply with the legal requirements of WEEG. This includes registration with the Foundation Elektro-Altgeräte Register (EAR).

A violation of WEEG can result in significant fines and severe damage to your business. Therefore, it is essential to familiarize yourself with the provisions of this law and ensure consistent compliance.

Why is compliance with these rules important?

Compliance with LUCID, EPR, and WEEG is crucial for e-commerce companies for several reasons:

1. Legal Compliance: Adhering to these regulations is a legal requirement, and non-compliance can result in serious legal consequences.
2. Environmental Protection: These rules contribute to the reduction of environmental impact by promoting recycling and environmentally friendly disposal.
3. Reputation: Customers increasingly pay attention to the environmental impact of products and companies. Compliance with these regulations can enhance the reputation of your company.
4. Avoiding Fines: Penalties for violations of these laws can be costly and jeopardize your company’s profitability.

How can you ensure that your e-commerce company complies with the rules?

To ensure that your e-commerce company complies with the rules of LUCID, EPR, and WEEG, you should take the following steps:

1. Get Informed: Familiarize yourself with the relevant laws and regulations. This may involve seeking legal assistance to ensure that you understand all requirements.
2. Registration: Ensure that your packaging and products are properly registered if required.
3. Licensing Fees: Pay the required licensing fees and charges on time to avoid fines.
4. Disposal and Recycling: Collaborate with certified disposal companies and ensure that electrical and electronic devices are properly disposed of and recycled.
5. Documentation: Maintain accurate records of all relevant activities to be able to demonstrate compliance in case of audits or discrepancies.

Conclusion

Selling on marketplaces like Amazon offers significant opportunities for e-commerce companies. However, these opportunities come with responsibilities and obligations, particularly concerning environmental protection and legal regulations. LUCID, EPR, and WEEG are just a few examples of the rules that need to be considered.

Compliance with these rules is not only a legal requirement but also an opportunity to enhance the reputation of your company and contribute to sustainability. Through careful planning, adherence to regulations, and transparent documentation, e-commerce companies can ensure long-term success on marketplaces like Amazon.

Cdiscount is especially famous for selling electronics and tech products at great prices. If you love technology and want to find good deals, this is the place to be! They have a massive warehouse space of 540,000 square meters to store all the products they sell.

Easy registration

Now, if you’re interested in selling your products on Cdiscount, don’t worry, it’s not complicated. First, you need to apply to become a seller, but there are no fees for registration or listing your items. However, there is a monthly cost of €39.99 for sellers, but you can cancel anytime if you change your mind. The commission you pay to Cdiscount depends on the category of your products, ranging from 5% to 20%. Don’t worry about payments; Cdiscount handles that for you and sends the money to you every ten days in Euros. To get started, all you have to do is fill out a registration form and provide the necessary documents they ask for.

Product listing options

When it comes to listing your products on Cdiscount, they offer different options to make it easy for you. You can use their API, upload a CSV file, use their listing tools or work with one of our marketplace integration partners. They also have partnerships with many software providers in the industry, making it even more convenient for you to manage your inventory and orders.

Delivery options at Cdiscount

You can either handle the shipping and tracking yourself, use Cdiscount’s Octopia fulfillment service or work with a 3rd party fulfillment. This service takes care of storing, wrapping, and shipping your products, as well as managing returns and customer relations. They even have 22,000 pickup points all over France where customers can collect their orders.

Cdiscount Ads

If you want your listings to stand out, you can try using Cdiscount Ads, which help increase traffic to your products and boost customer loyalty. They also offer premium subscriptions that provide additional benefits like more data, logistics discounts, and even an account manager to help you grow your business.

Why France?

If you’re considering selling in France, Cdiscount is definitely worth considering. It’s a highly popular website with a dedicated customer base and strong brand recognition. Plus, there are very few international sellers on Cdiscount, so you have a chance to outshine your competition. The entry requirements are not strict, and the costs are reasonable. Just keep in mind that you’ll need someone on your team who can handle French listings and customer service, but that shouldn’t be a big problem to overcome as you can work with us as well.

So, why not give Cdiscount a shot? It could be a fantastic opportunity for your online business!

ABOUT YOU: A promising marketplace

Over the past few months, our marketplace experts at Nakoa have taken a close look at the performance of many of our fashion customers on the ABOUT YOU marketplace. The results were extremely promising and offer valuable insights for brands looking to expand their presence on marketplaces.

1. Lower cost per click (CPC) – More visibility: One of the outstanding features of ABOUT YOU is the comparatively lower cost per click (CPC) compared to other marketplaces such as Zalando. On average, CPCs on ABOUT YOU are about four times lower. This means that fashion brands can gain more visibility and traffic here at a fraction of the cost. A lower cost base makes it possible to use marketing budgets more efficiently and achieve greater reach.
2. Impressive Return on Ad Spend (ROAS) – Maximum profitability: Return on Ad Spend (ROAS) is a key measure of advertising campaign profitability. For some of our clients, we achieved impressive ROAS results on ABOUT YOU – often more than double that of Zalando and sometimes even in the four-digit range. These figures illustrate the enormous potential of ABOUT YOU as an efficient advertising platform for fashion brands. Here, investments in advertising can generate a significant profit.
3. Challenges of scaling – Sponsored Products: While ABOUT YOU undoubtedly offers many benefits, there are also some challenges, especially in terms of scaling. One of the challenges is that the algorithm usually favors wholesale brands. This means that smaller fashion brands have to work harder to increase their visibility in the marketplace. In addition, there are fewer ad placements overall on ABOUT YOU compared to other platforms.
4. Our conclusion: ABOUT YOU as a promising marketplace: our experience with ABOUT YOU shows that this marketplace is an excellent option for fashion brands to achieve impressive performance even with a limited budget. The lower CPCs and high ROAS values make ABOUT YOU a promising marketplace and advertising channel for fashion brands.

Tips for success on marketplaces

In addition to the specific advantages of ABOUT YOU, there are some proven strategies that can help fashion brands market successfully and profitably on marketplaces:

• Optimization of product information: A detailed and appealing product description, high-quality images, and correct pricing are critical to gaining customer trust.
• Targeted advertising: Use the advertising options on marketplaces to increase your visibility. Be sure to use the right targeting to best appeal to your target audience.
• Manage inventory: Efficient inventory management is essential to ensure high customer satisfaction and avoid negative reviews due to delivery issues.
• Customer Service: Provide excellent customer service to resolve customer questions and issues in a timely and professional manner.
• Leverage feedback: Analyze customer reviews and use feedback to continuously improve your products and services.
• Multi-channel strategy: Consider a multi-channel strategy that includes building your own e-commerce website in addition to marketplaces. This provides additional flexibility and independence.
• Regular analysis: Monitor the performance of your products and campaigns on marketplaces continuously and adjust your strategy accordingly.

Conclusion

Selling successfully and profitably on marketplaces like ABOUT YOU requires a well thought-out strategy, clear positioning and continuous adjustments. The lower cost per click and impressive ROAS values make ABOUT YOU a promising option for fashion brands. Through a combination of targeted advertising campaigns, high-quality products and excellent customer service, fashion brands can successfully take off on marketplaces and grow their business.