LUCID, EPR, WEEG – What E-Commerce Companies Need to Consider

Nakoa.Digital – LUCID, EPR, WEEG – What E-Commerce Companies Need to Consider

E-commerce has seen astonishing growth in recent years, and platforms like Amazon have become popular venues for both sellers and buyers. However, success on such platforms depends not only on the quality of your products and your marketing efforts but also on compliance with legal regulations. In this blog post, we will take a closer look at LUCID, EPR, and WEEG and explain what e-commerce companies need to consider when selling on marketplaces like Amazon.

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

What is LUCID?

LUCID, or the “Landbell Universal Collection and Disposal System,” is a system for the collection and disposal of packaging materials in Germany. It is a response to the European packaging directive and aims to reduce the environmental impact of packaging. LUCID regulates the registration of packaging and the payment of licensing fees for disposal.

If you sell products as an e-commerce company that are packaged, you are likely affected by LUCID. You must ensure that your packaging is properly registered, and the required licensing fees are paid. This is not only essential for compliance with legal requirements but also for making a sustainable contribution to environmental protection.

EPR – Extended Producer Responsibility

EPR stands for “Extended Producer Responsibility” and is a concept introduced at the European level to reduce environmental impact. It means that producers are responsible for their products throughout their entire lifecycle, including packaging, disposal, and recycling.

For e-commerce companies, this means that you are not only focused on selling your products but also responsible for how these products are disposed of and recycled. This requires careful planning and compliance with applicable laws and regulations.

WEEG – The Electrical and Electronic Equipment Act

The Electrical and Electronic Equipment Act, abbreviated as WEEG, regulates the sale and disposal of electrical and electronic devices in Germany. If you sell electronic products as an e-commerce company, you are required to comply with the legal requirements of WEEG. This includes registration with the Foundation Elektro-Altgeräte Register (EAR).

A violation of WEEG can result in significant fines and severe damage to your business. Therefore, it is essential to familiarize yourself with the provisions of this law and ensure consistent compliance.

Why is compliance with these rules important?

Compliance with LUCID, EPR, and WEEG is crucial for e-commerce companies for several reasons:

  1. Legal Compliance: Adhering to these regulations is a legal requirement, and non-compliance can result in serious legal consequences.
  2. Environmental Protection: These rules contribute to the reduction of environmental impact by promoting recycling and environmentally friendly disposal.
  3. Reputation: Customers increasingly pay attention to the environmental impact of products and companies. Compliance with these regulations can enhance the reputation of your company.
  4. Avoiding Fines: Penalties for violations of these laws can be costly and jeopardize your company’s profitability.

How can you ensure that your e-commerce company complies with the rules?

To ensure that your e-commerce company complies with the rules of LUCID, EPR, and WEEG, you should take the following steps:

  1. Get Informed: Familiarize yourself with the relevant laws and regulations. This may involve seeking legal assistance to ensure that you understand all requirements.
  2. Registration: Ensure that your packaging and products are properly registered if required.
  3. Licensing Fees: Pay the required licensing fees and charges on time to avoid fines.
  4. Disposal and Recycling: Collaborate with certified disposal companies and ensure that electrical and electronic devices are properly disposed of and recycled.
  5. Documentation: Maintain accurate records of all relevant activities to be able to demonstrate compliance in case of audits or discrepancies.

Conclusion

Selling on marketplaces like Amazon offers significant opportunities for e-commerce companies. However, these opportunities come with responsibilities and obligations, particularly concerning environmental protection and legal regulations. LUCID, EPR, and WEEG are just a few examples of the rules that need to be considered.

Compliance with these rules is not only a legal requirement but also an opportunity to enhance the reputation of your company and contribute to sustainability. Through careful planning, adherence to regulations, and transparent documentation, e-commerce companies can ensure long-term success on marketplaces like Amazon.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Selling on cDiscount: what are the requirements?

Nakoa.Digital – Selling on cDiscount: what are the requirements?

Did you know that Cdiscount is the largest online store in France? It started as a discount retailer on the internet and now has a whopping 10.2 million active customers! They even have 2 million subscribers to their special service called “Cdiscount à Volonté.” Every month, over 23 million people visit their website to shop for all kinds of things.

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

Cdiscount is especially famous for selling electronics and tech products at great prices. If you love technology and want to find good deals, this is the place to be! They have a massive warehouse space of 540,000 square meters to store all the products they sell.

Easy registration

Now, if you’re interested in selling your products on Cdiscount, don’t worry, it’s not complicated. First, you need to apply to become a seller, but there are no fees for registration or listing your items. However, there is a monthly cost of €39.99 for sellers, but you can cancel anytime if you change your mind. The commission you pay to Cdiscount depends on the category of your products, ranging from 5% to 20%. Don’t worry about payments; Cdiscount handles that for you and sends the money to you every ten days in Euros. To get started, all you have to do is fill out a registration form and provide the necessary documents they ask for.

Product listing options

When it comes to listing your products on Cdiscount, they offer different options to make it easy for you. You can use their API, upload a CSV file, use their listing tools or work with one of our marketplace integration partners. They also have partnerships with many software providers in the industry, making it even more convenient for you to manage your inventory and orders.

Delivery options at Cdiscount

You can either handle the shipping and tracking yourself, use Cdiscount’s Octopia fulfillment service or work with a 3rd party fulfillment. This service takes care of storing, wrapping, and shipping your products, as well as managing returns and customer relations. They even have 22,000 pickup points all over France where customers can collect their orders.

Cdiscount Ads

If you want your listings to stand out, you can try using Cdiscount Ads, which help increase traffic to your products and boost customer loyalty. They also offer premium subscriptions that provide additional benefits like more data, logistics discounts, and even an account manager to help you grow your business.

Why France?

If you’re considering selling in France, Cdiscount is definitely worth considering. It’s a highly popular website with a dedicated customer base and strong brand recognition. Plus, there are very few international sellers on Cdiscount, so you have a chance to outshine your competition. The entry requirements are not strict, and the costs are reasonable. Just keep in mind that you’ll need someone on your team who can handle French listings and customer service, but that shouldn’t be a big problem to overcome as you can work with us as well.

So, why not give Cdiscount a shot? It could be a fantastic opportunity for your online business!

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Selling successfully and profitably on About You: A Guide for Fashion Brands

Nakoa.Digital – Selling successfully and profitably on About You: A Guide for Fashion Brands

The world of e-commerce offers fashion brands a variety of ways to sell products. One of these promising ways is through online marketplaces, where millions of potential customers search for trendy clothes, shoes and accessories. In this article, we will take a closer look at how fashion brands can successfully and profitably sell on the ABOUT YOU marketplace.

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

ABOUT YOU: A promising marketplace

Over the past few months, our marketplace experts at Nakoa have taken a close look at the performance of many of our fashion customers on the ABOUT YOU marketplace. The results were extremely promising and offer valuable insights for brands looking to expand their presence on marketplaces.

  1. Lower cost per click (CPC) – More visibility: One of the outstanding features of ABOUT YOU is the comparatively lower cost per click (CPC) compared to other marketplaces such as Zalando. On average, CPCs on ABOUT YOU are about four times lower. This means that fashion brands can gain more visibility and traffic here at a fraction of the cost. A lower cost base makes it possible to use marketing budgets more efficiently and achieve greater reach.
  2. Impressive Return on Ad Spend (ROAS) – Maximum profitability: Return on Ad Spend (ROAS) is a key measure of advertising campaign profitability. For some of our clients, we achieved impressive ROAS results on ABOUT YOU – often more than double that of Zalando and sometimes even in the four-digit range. These figures illustrate the enormous potential of ABOUT YOU as an efficient advertising platform for fashion brands. Here, investments in advertising can generate a significant profit.
  3. Challenges of scaling – Sponsored Products: While ABOUT YOU undoubtedly offers many benefits, there are also some challenges, especially in terms of scaling. One of the challenges is that the algorithm usually favors wholesale brands. This means that smaller fashion brands have to work harder to increase their visibility in the marketplace. In addition, there are fewer ad placements overall on ABOUT YOU compared to other platforms.
  4. Our conclusion: ABOUT YOU as a promising marketplace: our experience with ABOUT YOU shows that this marketplace is an excellent option for fashion brands to achieve impressive performance even with a limited budget. The lower CPCs and high ROAS values make ABOUT YOU a promising marketplace and advertising channel for fashion brands.

Tips for success on marketplaces

In addition to the specific advantages of ABOUT YOU, there are some proven strategies that can help fashion brands market successfully and profitably on marketplaces:

  • Optimization of product information: A detailed and appealing product description, high-quality images, and correct pricing are critical to gaining customer trust.
  • Targeted advertising: Use the advertising options on marketplaces to increase your visibility. Be sure to use the right targeting to best appeal to your target audience.
  • Manage inventory: Efficient inventory management is essential to ensure high customer satisfaction and avoid negative reviews due to delivery issues.
  • Customer Service: Provide excellent customer service to resolve customer questions and issues in a timely and professional manner.
  • Leverage feedback: Analyze customer reviews and use feedback to continuously improve your products and services.
  • Multi-channel strategy: Consider a multi-channel strategy that includes building your own e-commerce website in addition to marketplaces. This provides additional flexibility and independence.
  • Regular analysis: Monitor the performance of your products and campaigns on marketplaces continuously and adjust your strategy accordingly.

Conclusion

Selling successfully and profitably on marketplaces like ABOUT YOU requires a well thought-out strategy, clear positioning and continuous adjustments. The lower cost per click and impressive ROAS values make ABOUT YOU a promising option for fashion brands. Through a combination of targeted advertising campaigns, high-quality products and excellent customer service, fashion brands can successfully take off on marketplaces and grow their business.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

FBA vs FBM vs SFP – Choosing the Right Logistics Option for Selling on Amazon

Nakoa.Digital – FBA vs FBM vs SFP – Choosing the Right Logistics Option for Selling on Amazon

When it comes to selling products on Amazon, choosing the right logistics option is crucial for success. Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), and Seller Fulfilled Prime (SFP) are three popular options that sellers can consider. Each option comes with its own set of advantages and disadvantages. In this blog post, we will compare FBA, FBM, and SFP and explore their pros and cons to help you make an informed decision.

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

Fulfilment by Amazon (FBA)

Fulfilment by Amazon (FBA) is a logistics option where sellers store their products in Amazon’s fulfilment centres. Amazon handles all aspects of order fulfillment, including storage, packaging, shipping, and customer service. Here are five pros and cons of using FBA:

Pros of FBA:

  1. Prime Eligibility: FBA allows sellers to offer Prime two-day shipping to Amazon Prime members. This can significantly increase the visibility and attractiveness of your products, as Prime members tend to prefer Prime-eligible listings.
  2. Scalability: FBA is highly scalable, enabling sellers to handle large volumes of orders without worrying about logistics. Amazon’s robust infrastructure and efficient processes ensure timely and reliable delivery, even during peak seasons.
  3. Customer Trust: Amazon’s reputation for reliable and fast shipping builds customer trust. By utilizing FBA, sellers can leverage Amazon’s brand and customer service to enhance the buying experience and increase customer satisfaction.
  4. Time and Effort Saving: With FBA, sellers can focus on other aspects of their business, such as marketing and product development, as Amazon takes care of order fulfillment. This saves sellers time and effort, ultimately leading to increased productivity.
  5. International Reach: FBA offers global fulfilment, allowing sellers to expand their customer base beyond domestic borders. Amazon handles international shipping, customs clearance, and customer support, making it easier to sell internationally.

Cons of FBA:

  1. Costs: FBA charges various fees, including storage fees, fulfillment fees, and additional services fees. Depending on the size and weight of your products, these fees can significantly impact your profitability. It’s essential to carefully calculate your costs before opting for FBA.
  2. Inventory Management: With FBA, you need to monitor your inventory levels to ensure you have enough stock in Amazon’s fulfilment centers. Running out of stock can lead to a loss of sales and a negative impact on your seller metrics.
  3. Limited Control: By using FBA, you relinquish some control over the fulfilment process. Amazon handles packaging and shipping, which means you have less flexibility in terms of branding, packaging customization, and conducting customer returns.
  4. Long-Term Storage Fees: If your products remain in Amazon’s fulfilment centers for an extended period, you may incur long-term storage fees. It’s crucial to manage your inventory effectively to avoid these additional charges.
  5. Restricted Product Categories: FBA restricts certain product categories, such as hazardous materials or oversized items. Sellers dealing with such products may need to explore alternative logistics options.

Fulfillment by Merchant (FBM)

Fulfillment by Merchant (FBM) is a logistics option where sellers are responsible for storing, packaging, and shipping their products directly to customers. Here are five pros and cons of using FBM:

Pros of FBM:

  1. Cost Savings: FBM allows sellers to avoid FBA fees, making it a cost-effective option, especially for low-margin products. By handling fulfillment in-house, sellers can maintain better control over their expenses.
  2. Inventory Management: With FBM, you have direct control over your inventory levels and can respond to fluctuations in demand more swiftly. This helps in avoiding stockouts and minimizing the risk of long-term storage fees.
  3. Branding and Customization: FBM provides sellers with the opportunity to create a unique brand experience. You can personalize packaging, include promotional materials, and enhance the unboxing experience to leave a lasting impression on customers.
  4. Flexibility: FBM allows for more flexibility in terms of order processing and shipping methods. You can choose your preferred carriers, negotiate shipping rates, and have more control over the delivery timeline.
  5. Avoidance of Restricted Categories: Unlike FBA, FBM doesn’t have category restrictions, allowing sellers to sell products that may not be eligible for FBA, such as oversized items or restricted goods.

Cons of FBM:

  1. Prime Eligibility: FBM listings are not eligible for Prime two-day shipping unless you participate in Seller Fulfilled Prime (SFP), which has stricter requirements. This can limit the visibility and competitiveness of your products.
  2. Time and Resource Intensive: Fulfilling orders in-house requires dedicated resources and time. From storage space to packaging materials and shipping logistics, you need to invest in infrastructure and manage the fulfillment process efficiently.
  3. Customer Expectations: Customers have come to expect fast and reliable shipping, similar to what FBA offers. FBM sellers need to ensure they can meet these expectations and provide excellent customer service to maintain a positive reputation.
  4. Limited International Reach: FBM may not be an ideal choice for sellers looking to expand their customer base internationally. International shipping and customs clearance can be more complex and time-consuming when handling it yourself.
  5. Reduced Focus on Core Business: By managing fulfillment in-house, you may find yourself spending significant time and effort on logistics, taking away from other critical aspects of your business, such as product development or marketing.

Seller Fulfilled Prime (SFP)

Seller Fulfilled Prime (SFP) is a program that combines the advantages of FBA and FBM, allowing sellers to offer Prime two-day shipping while fulfilling orders from their own warehouses. Here are five pros and cons of using SFP:

Pros of SFP:

  1. Prime Eligibility: SFP allows sellers to offer Prime two-day shipping to customers, which can boost product visibility and sales. This gives you a competitive advantage similar to FBA, without the need to store inventory in Amazon’s fulfillment centers.
  2. Cost Control: With SFP, you can have better control over your costs compared to FBA. You can optimize packaging, negotiate shipping rates, and avoid certain FBA fees, resulting in potential cost savings.
  3. Inventory Management: SFP allows you to manage your inventory in your own warehouses, giving you complete control over stock levels and minimizing the risk of running out of stock or incurring long-term storage fees.
  4. Branding and Customization: Similar to FBM, SFP allows sellers to customize packaging and provide a branded experience to customers. This enables you to strengthen your brand identity and create a lasting impression.
  5. Flexibility: SFP offers flexibility in terms of shipping carriers and fulfillment processes. You can choose the most efficient shipping methods, negotiate better rates, and maintain control over the fulfillment timeline.

Cons of SFP:

  1. Stricter Requirements: SFP has more stringent requirements compared to FBA or FBM to ensure the two-day Prime shipping promise is consistently met. Meeting these requirements may require additional investments in infrastructure, technology, and customer service.
  2. Operational Challenges: SFP requires sellers to manage their own fulfillment operations efficiently, including accurate order processing, timely shipping, and prompt customer support. Failure to meet these requirements can result in loss of Prime eligibility.
  3. Customer Expectations: SFP sellers need to ensure that they can consistently deliver on the Prime two-day shipping promise. Meeting customer expectations for fast and reliable shipping can be challenging, particularly during peak seasons or when handling high order volumes.
  4. Limited International Reach: Similar to FBM, SFP may not be suitable for sellers aiming to expand internationally. Managing international shipping and customs clearance independently can be complex and time-consuming.
  5. Increased Responsibility: SFP puts the responsibility of fulfillment entirely on the seller, which means you need to invest in resources, systems, and processes to ensure smooth operations. This increased responsibility can be overwhelming for some sellers.

Conclusion

Choosing the right logistics option for selling on Amazon is a critical decision that can significantly impact your business’s success. FBA, FBM, and SFP each have their own pros and cons. FBA offers scalability and customer trust but comes with higher costs and limited control. FBM provides cost savings and customization options but requires more time and effort. SFP combines Prime eligibility with control over costs but has stricter requirements and operational challenges.

Consider your business’s specific needs, budget, fulfillment capabilities, and growth goals when deciding between FBA, FBM, and SFP. Ultimately, finding the right logistics option will help you deliver an exceptional customer experience, increase sales, and drive the success of your Amazon business.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at+49 89 215 276 60.

Marketing and sales potential on ManoMano

Nakoa.Digital – Marketing and sales potential on ManoMano

ManoMano is the online marketplace for all DIY and garden lovers! ManoMano attracts a specific DIY target group that loves DIY, renovation and gardening. This means you can showcase your products directly to this ready-to-buy audience, resulting in higher conversion and more relevant customers. But when should you consider ManoMano and how can you benefit from it?

Aktiviere dein E-Commerce Potenzial!
Wir sind dein vorausschauender Partner für erfolgreiches Marketplace Management & Retail Media sowie umsatzsteigerndes Performance Marketing. Du brauchst Unterstützung? Vereinbare einfach ein unverbindliches Beratungsgespräch und stelle uns deine Fragen!

GET IN TOUCH

Target group and niche

ManoMano targets a specific DIY audience that has a passion for DIY, renovation and gardening. If your brand offers products in these areas, ManoMano is the ideal marketplace to score directly in front of your target audience. It is always easier to sell products when customers are already searching for them. This allows for a higher conversion rate and more relevant customer relationships.

Wider reach

Being on ManoMano opens the door to a broad customer base that you might not be able to reach through other sales channels. This means you expand your reach and have the opportunity to attract new customers. Do-it-yourselfers and garden enthusiasts from different regions can discover and buy your products.

Trust and credibility

ManoMano has an excellent reputation in the DIY and gardening industry. By listing your products on this marketplace, you can benefit from this positive image. Customers who trust ManoMano will also trust your brand when they see your products there. This can help you to gain the trust of new customer groups.

Marketing and visibility

ManoMano actively invests in marketing activities to promote the marketplace and attract customers. As a seller on ManoMano you can benefit from these marketing efforts without having to increase your own advertising budget. Your products become part of a targeted marketing campaign that increases your visibility and attracts customers to you.

Sales tools

ManoMano offers a variety of tools and features to help you manage sales and inventory. These tools make it much easier to process orders and deal with customer enquiries. This helps to keep your sales processes running smoothly and your customers happy.

Cross-selling

On ManoMano you can often present your products in combination with other relevant products. This enables positive cross-selling effects. For example, if a customer buys a lawn mower, you can also offer him matching accessories such as lawn seeds or garden tools. This will increase the average basket value and increase your sales

Internationalisation

ManoMano is already present in several countries, including France, Germany, Italy and Spain. This gives you the opportunity to sell across national borders and expand your international presence. You can reach customers in different countries and offer your products worldwide.

Launch on ManoMano

ManoMano offers e-commerce companies the opportunity to present DIY and garden products to a specific target group. But what is the best way to be successful on ManoMano?

  • Step 1 – Strategy on ManoMano
    Whether you want to focus on a specific niche or pursue a quality strategy, our marketplace team at Nakoa Digital | Scaling Marketplaces can help you choose and develop a tailored product and marketplace strategy. A clear strategy is crucial to succeed on ManoMano.
  • Step 2 – Setup & Integration on ManoMano
    Integration on ManoMano can be done via the API or an integration partner such as ChannelEngine. It is important to ensure a smooth integration so that your products can be presented in the best possible way on the marketplace.
  • Step 3 – ManoMano Fulfillment
    ManoMano even offers its own fulfilment programme that can help you manage the logistics and shipping of your products efficiently. This takes the pressure off you and keeps your customers happy.
  • Step 4 – SEO & Content on ManoMano
    Search engine optimisation (SEO) and content optimisation are crucial to maximise your visibility and reach on ManoMano. You should ensure that your product pages are optimised to rank well in search results. Furthermore, engaging and informative content is important to attract customers.
  • Step 5 – Retail Media
    We can develop your appropriate marketing strategy to increase your sales. This can be done through sponsored products, onsite display ads or offsite campaigns on platforms such as Facebook and others. A targeted marketing strategy will help maximise your presence on ManoMano and generate more sales.

Conclusion

ManoMano offers companies in the DIY sector an excellent opportunity to present DIY and garden products to a specific target group. With the right strategy, integration and marketing efforts, you can succeed in this emerging marketplace and benefit from the many advantages it offers. If your brand offers products for DIY and gardening enthusiasts, it’s time to put ManoMano on your radar and take advantage of the opportunities this marketplace offers.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Selling in multiple countries: how to deal with returns?

Nakoa.Digital – Selling in multiple countries: how to deal with returns?

When shipping products to clients in different countries, dealing with returns can be a complex process. Here are some general guidelines to consider when handling returns from international clients in a B2C (business-to-consumer) context:

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

  1. Clear Return Policy: Establish a clear and concise return policy that clearly outlines the conditions, timeframe, and procedures for returns. Make sure it is easily accessible on your website or provided with the product shipment.
  2. International Return Eligibility: Determine which countries you are willing to accept returns from. Consider factors such as shipping costs, customs regulations, and logistical feasibility. It may not be practical to accept returns from every country due to various constraints.
  3. Return Shipping Costs: Clearly communicate who is responsible for the return shipping costs, whether it’s the customer or your company. International return shipping costs can be significant, so it’s important to have a policy that addresses this.
  4. Return Authorization Process: Establish a return authorization process to ensure that customers follow the necessary steps before returning a product. This may include obtaining a return authorization number or completing a return request form.
  5. Customs and Duties: Understand the customs and duties regulations of each country you ship to. Provide clear instructions to customers on how to handle customs documentation when returning items to avoid any delays or additional costs.
  6. Local Return Address: Consider establishing local return addresses in different countries or regions, especially if you have a significant customer base in those areas. This can help streamline the return process and reduce shipping costs.
  7. Product Condition and Packaging: Clearly specify the condition and packaging requirements for returned items. Ensure that customers understand they are responsible for returning the product in its original condition, including any original packaging or tags.
  8. Refund or Exchange Options: Determine whether you will offer refunds, exchanges, or store credits for returned items. Clearly communicate your policy to customers to manage their expectations.
  9. Customer Support: Provide reliable customer support to address any questions or concerns regarding returns. This may involve having multilingual support representatives or utilizing translation services to assist international customers.
  10. Continuous Improvement: Regularly review and analyze return data to identify trends, product issues, or areas for improvement. This can help you optimize your shipping processes, product quality, and customer satisfaction in the long run.

It’s important to note that the specific requirements and processes may vary depending on the countries involved and the nature of your business. Consulting with legal and logistics experts or partnering with a fulfillment service provider experienced in international shipping can provide valuable guidance tailored to your specific situation.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Top Sales Tips for EU Companies on German Marketplaces

Nakoa.Digital – Top Sales Tips for EU Companies on German Marketplaces

E-commerce has developed rapidly in recent years and German online marketplaces take on a significant role. Amazon.de, Otto.de and Kaufland.de in particular have established themselves as leading platforms and offer companies from other EU countries, such as the Netherlands, a promising opportunity to make their products available to a broad German audience. But how do you succeed in selling on these marketplaces? In this article, we highlight the opportunities, prerequisites, fulfillment options and marketing options that companies should consider.

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

Opportunities on the marketplaces

The German marketplaces Amazon.de, Otto.de and Kaufland.de offer companies from other EU countries a unique opportunity to enter the German market and address a broad customer base. With millions of potential buyers searching for products on these platforms every day, companies can significantly increase their reach. These marketplaces are already firmly established and enjoy the trust of German buyers, which is an important advantage for foreign companies in particular.

Requirements for the sale on the respective marketplace

Before companies from other EU countries can sell on Amazon.de, Otto.de or Kaufland.de, certain requirements must be met:

Amazon.com:

  • Possession of a business email address or Amazon customer account.
  • Availability of a chargeable credit card.
  • Presence of a valid passport or identity card.
  • Provision of company registration data including VAT.
  • Presence of a telephone number.
  • Existence of a bank account to which Amazon can transfer sales revenue.

Otto.com:

  • Operation of a company in Germany with German legal form and tax ID.
  • Provision of German-speaking customer service.
  • Shipping from a German warehouse.
  • Offer products with a VAT rate of 19%.
  • Use of one of the following shipping service providers: DHL, GLS or Hermes.
  • Possibility to provide a tracking number for parcel delivery.

Kaufland.com:

  • Headquarters of the company in the European Union (EU) or Switzerland.
  • Only established companies are accepted.
  • Communication and product information in German.
  • Adhere to strict cancellation policies to avoid penalties.

Fulfillment opportunities

Choosing the right fulfillment model is critical to meeting customer needs and ensuring an efficient supply chain. Amazon offers the option to use Fulfillment by Amazon (FBA). FBA offers benefits such as the Prime logo and less extra work in logistics, but requires additional fees.

Otto.de and Kaufland.de also offer various order processing options, however a centralized product, price and returns management across all marketplaces can be beneficial.

Marketing opportunities in the marketplaces

The German marketplaces Amazon.de, Otto.de, and Kaufland.de offer companies from other EU countries such as the Netherlands various marketing opportunities to successfully promote their products. Amazon enables a full-funnel advertising strategy along the entire customer journey with Sponsored Products, Sponsored Brands, Sponsored Display and the Amazon DSP. Kaufland and Otto also offer Sponsored Product Ads, Display Ads and the option of individual brand presentation in their own Brand Shop. In addition, Otto.de and Kaufland.de also offer various offsite advertising measures.

These diverse options enable companies to develop targeted marketing strategies and optimize their presence and sales on the German marketplaces.

Conclusion

Selling on German marketplaces such as Amazon.de, Otto.de and Kaufland.de offers companies from other EU countries, especially the Netherlands, an excellent opportunity to establish their presence in the German market and increase their sales. However, the many opportunities on these platforms are accompanied by the right preparations and strategies. Successful selling requires meeting specific prerequisites, a well-thought-out fulfillment strategy and skillful use of marketing opportunities. Companies that carefully address these aspects can successfully establish their brand and products on German marketplaces and benefit from a growing customer base.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Choosing Between a Single Supplier or Multiple Logistics Companies for Shipping on Multiple Marketplaces

Nakoa.Digital – Choosing Between a Single Supplier or Multiple Logistics Companies for Shipping on Multiple Marketplaces

When selling products on multiple marketplaces, one must carefully navigate the intricate web of logistics. The question at the forefront of your business strategy is whether to rely on a single supplier for all your shipping needs or to engage with multiple logistics companies like DHL, GLS, bpost, or Postnl. This decision holds the power to shape the efficiency, cost-effectiveness, and overall success of your shipping operations. In this article, we delve deeper into the multifaceted factors you should contemplate when making this pivotal choice.

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

Cost Considerations

Cost, undeniably, plays a pivotal role in the grand scheme of your shipping strategy. It’s paramount to dissect and scrutinize the pricing structures of various logistics companies and contrast them with the shipping rates proffered by your supplier. If, perchance, one logistics company consistently serves up lower shipping costs, the allure of an exclusive partnership may be undeniable. However, it is imperative to tread with caution and consider any potential volume discounts or negotiated rates that might swing the pendulum in favor of using multiple logistics providers. The art of cost analysis is intricate and should be conducted with finesse.

Speed and Efficiency

In the fast-paced world of e-commerce, where instant gratification often reigns supreme, the speed and efficiency of your shipping process are nothing short of paramount. Delving into the logistics landscape, you must closely scrutinize the shipping speeds and reliability offered by the logistics companies on your radar. Should one company consistently emerge as the swift champion with an unblemished record for timely deliveries, it may be difficult to resist the allure of an exclusive partnership. Nevertheless, opting for multiple logistics companies opens up a realm of possibilities in terms of flexibility. This allows you to handpick the fastest option for different locations, ensuring the prompt and efficient delivery that today’s customers expect.

Coverage and Reach

Geography is another facet to ponder. You must consider the geographical areas that your multiple marketplaces encompass and juxtapose them with the service areas of different logistics companies. Should one company boast a broader coverage that harmoniously aligns with your target market, a monogamous partnership might be the golden ticket. Conversely, if different logistics companies specialize in distinct regions, engaging with multiple companies could become the secret sauce that guarantees efficient delivery to all corners of your market. This approach optimizes shipping logistics, minimizing delays or additional costs associated with long-distance or international deliveries.

Integration and Management

Streamlining operations is a goal for many businesses, and here the ease of integration and management comes into play. Opting for a single supplier may simplify your logistical ballet, as you’d only need to coordinate with one entity. This streamlined approach can save time and reduce the potential for errors, making life easier for your team. However, should you choose the path of multiple logistics companies, you’d need to establish separate processes for each. While this may seem more complex on the surface, it bestows upon you greater flexibility, allowing you to handpick the most suitable carrier for each specific order or marketplace. The question then becomes one of balancing simplicity with adaptability.

Customer Experience

In the era of online shopping, a seamless customer experience reigns supreme. Delving into the debate of a single supplier versus multiple logistics companies, one must consider the direct impact on your valued customers. Assess the reputation of the logistics companies with respect to reliability, tracking capabilities, and customer support. Your customers may have preferences for specific carriers, or utilizing multiple carriers might empower you to offer faster or more convenient shipping options, which can significantly elevate customer satisfaction levels. Happy customers often translate to returning customers.

Conclusion

Choosing between a single supplier or multiple logistics companies for shipping on multiple marketplaces is a decision that should not be rushed. It demands meticulous evaluation of various factors, ranging from cost and speed to coverage, integration, and customer experience. While a single supplier can simplify operations and reduce complexity, multiple logistics companies provide the flexibility needed to fine-tune your shipping strategy based on diverse regions or marketplaces. Ultimately, the path you choose should align with your specific business needs and priorities. With a well-informed decision, you can navigate the shipping landscape with efficiency, reliability, and the ultimate goal of maximizing customer satisfaction. In this multifaceted realm, your choice will be the compass that guides your business to success.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Unlocking Product Promotion Strategies on cDiscount: A Seller’s Guide

Nakoa.Digital – Unlocking Product Promotion Strategies on cDiscount: A Seller’s Guide

In the world of e-commerce, cDiscount stands as a significant player hailing from the shores of France. Its marketplace serves as a platform for third-party sellers to showcase and sell their products alongside cDiscount’s own inventory. If you’ve navigated the waters of online marketplaces like Amazon or eBay, you’ll find cDiscount’s operation rather familiar.

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

The cDiscount Marketplace isn’t just a digital arena; it’s a conduit for sellers to reach a vast customer base. It comes bolstered by the platform’s infrastructure, marketing tactics, and customer support services. Sellers are free to list a diverse array of products spanning electronics, household gadgets, fashion pieces, and more. Customers, in turn, enjoy the freedom to browse and purchase from various sellers, often scoring competitive prices and a wide selection.

In the toolkit that cDiscount provides, you’ll find tools and features to help sellers keep their listings in check, manage orders, and stay connected with customers. The platform further facilitates secure payments and offers customer service assistance. Altogether, the cDiscount Marketplace offers a promising channel for businesses and individuals aiming to make their mark in the online French market.

As a seller on cDiscount Marketplace, you have a handful of options at your disposal to ramp up product visibility and entice potential customers. Here are some key strategies you can tap into:

1. Sponsored Products: Boosting Visibility for Impact

The Sponsored Products programme within cDiscount is like reserving a premium spot in a bustling marketplace. With a payment, your products take centre stage in search results and product detail pages. This isn’t just about visibility; it’s about making an impactful first impression. By appearing prominently, you’re catching the eye of potential customers, inviting more clicks, and setting the stage for potential conversions. This strategic investment in prime real estate on the platform can effectively pave the way for increased sales and business growth.

2. Deals and Promotions: Seizing the Allure of Savings

At the heart of e-commerce success lies the psychology of a good deal. Crafting special discounts, offers, or promotions for your products is a surefire way to resonate with customers. cDiscount’s toolkit goes a step further by enabling you to set up flash sales, clearance events, and bundled offers. These promotions, plastered across the platform, act as virtual beacons, enticing customers to explore further. The allure of savings is universal, and by capitalising on this, you’re encouraging customers to not only explore but to potentially convert – turning browsers into buyers.

3. Advertising Campaigns: Guiding Traffic with Precision

Advertising campaigns on cDiscount act as digital signposts amidst the bustling marketplace. These banner ads, strategically positioned, can be precisely targeted. Whether it’s by product category, customer demographics, or specific search keywords, you’re steering more traffic towards your product listings. It’s akin to ensuring that your offerings are right where potential customers are looking. This calculated approach ensures that your products not only catch attention but also engage with customers who are actively seeking what you have to offer.

4. Featured Placement: Standing Out in the Digital Crowd

Imagine a virtual billboard, one that showcases your products on the platform’s homepage or specific category pages. Featured Placement is just that – an opportunity to secure prime visibility for your offerings. While it comes at a cost, the potential payoff is substantial. By being prominently displayed in areas where customer traffic is concentrated, you’re significantly increasing the chances of potential buyers noticing your products. It’s akin to standing out in a crowded marketplace and grabbing the spotlight.

5. Customer Reviews and Ratings: Building Trust Brick by Brick

In the digital era, trust is a priceless commodity, and customer reviews and ratings are its currency. Encouraging satisfied customers to share their feedback on your product pages does more than just enhance credibility – it builds a relationship of trust with potential buyers. Positive reviews act as endorsements, reassuring new customers that they’re making a reliable choice. This avenue isn’t just about attracting clicks; it’s about nurturing long-term relationships that are based on trust.

6. Optimization and SEO: Elevating Your Product’s Online Presence

In the digital realm, visibility is paramount, and this is where optimization and search engine optimisation (SEO) come into play. Crafting product listings with carefully chosen keywords, high-quality images, and comprehensive descriptions helps elevate your products’ search rankings. When potential customers search for products, your optimised listings rise to the surface, ensuring they don’t go unnoticed. In essence, this is about making sure your products are in the spotlight when customers are seeking them out.

Incorporating these strategies into your cDiscount journey isn’t just about boosting visibility; it’s about crafting a comprehensive approach that resonates with customers, builds trust, and increases the likelihood of conversions. By harnessing the power of Sponsored Products, Deals and Promotions, Advertising Campaigns, Featured Placement, Customer Reviews and Ratings, and the art of Optimization and SEO, you’re equipping yourself with a toolkit that navigates the dynamic landscape of e-commerce, helping you stand out and succeed on cDiscount’s bustling marketplace.

Keep in mind though that cDiscount Marketplace’s promotional options and features might evolve over time. New tools could emerge, while existing ones could change. To stay in the know, it’s wise to regularly check the cDiscount seller platform for the latest promotional opportunities and guidelines. Staying updated ensures you’re making the most of the promotional toolkit at your disposal.

In a nutshell, cDiscount Marketplace isn’t just a platform; it’s a space for sellers to strategically put their products on display. Each promotional avenue mentioned – whether it’s Sponsored Products, enticing deals, or shrewd optimization – contributes to a well-rounded strategy that grabs customers’ attention and drives sales. Armed with this insight, take the stage on cDiscount and let your products shine in the digital spotlight.

 

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Selling successfully at MediaMarkt Saturn

Nakoa.Digital – Selling successfully at MediaMarkt Saturn

Who hasn’t heard of MediaMarkt or Saturn? MediaMarkt Saturn is Europe‘s largest advertising platform for consumer electronics and household appliances. Represented in over 13 countries worldwide and with a product range of over 410’000 products, working with this retail giant offers numerous opportunities to sell successfully on the platform as a seller.

MediaMarkt Saturn offers a variety of valuable solutions in order to clearly present and market your products and brand. In this article, we will therefore take a look at how you too can use the opportunity to sell successfully via the platform and how you can benefit from the numerous advantages of the electronics giant.

Activate your e-commerce potential!
We are your forward-looking partner for successful marketplace management & retail media as well as revenue-boosting performance marketing. Do you need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

MediaMarkt Saturn fact check & what makes the giant tick

MediaMarkt Saturn is a well-known brand for consumer electronics and household appliances and has made a name for itself as a trustworthy supplier of quality products. With a strong presence in Germany and other European countries, it attracts a huge audience looking for the latest technological advances. This can also be clearly seen in the turnover. With over 23 million shop visits per month, the platform has so far achieved a turnover of over 21 billion euros.

How is this possible? Through the omnichannel approach! MediaMarkt Saturn owes a total of about 23% of its sales to shoppers who shop locally. However, what is interesting for us are the customers who buy products via the online shop, or both online and offline. These customers account for a total of 77 % of the advertising platform’s turnover. In the following paragraphs, you will learn how you as a retailer can profit from these circumstances.

What opportunities do you have as a seller at MediaMarkt Saturn?

MediaMarkt Saturn combines the best of two worlds with its online and offline approach. At Nakoa, we’re here to help you make the most of this omnichannel approach. As a seller, you can benefit from a 360° marketing approach that provides you with data-driven advertising opportunities that are 100% measurable.

Thanks to our marketing experts, you can use Sponsored Product Ads and Sponsored Brand Ads to successfully market your products. In addition, the platform offers the possibility to create A+ content to present your products and brand more vividly. To measure the success of your marketing efforts, we support you in evaluating the given consideration & action reports to assess and adjust your marketing strategy and to increase your sales.

Sponsored Product Ads – Targeted advertising for your product

At Nakoa, we can help you create successful Sponsored Product Ads for your products and display them on the MediaMarkt Saturn advertising platform. This type of advertising allows you to target specific products and have them appear prominently on MediaMarkt Saturn’s search results and product pages. This targeted advertising increases the visibility of your products and attracts potential buyers. This way, you as a seller can increase your reach and present your products to the broad audience of the consumer electronics giant.

Sponsored Brand Ads – increase your brand awareness in a targeted way

As with Amazon, Media Markt Saturn offers you the opportunity to set up Sponsored Brand Ads for your brand and products. These ads allow you to present your brands and products prominently on MediaMarkt Saturn. The aim of our marketing experts is to catapult your ads to the top positions of the search results pages and thereby increase the recognition value of your brand. They help you to increase your brand awareness and strengthen the trust of your customers.

A+ content for a convincing product presentation

MediaMarkt Saturn also has a lot to offer in terms of content. For example, the platform offers the possibility of presenting your products in great detail by creating A+ content. Our content experts are happy to help you optimise your product pages with appealing and informative content and increase your traffic. By integrating text, images, comparison tables and videos, customers get a comprehensive picture of your products. This improves the visibility and credibility of your offers and can also increase customer confidence in your products.

Consideration & action reports – important insights into your promotions

We have now covered what the MadiaMarkt Saturn advertising platform can do for you to market your products. But in the end, nothing is more important than tracking the success of these measures and adjusting your marketing strategy if necessary. The marketplace also offers a practical solution for this.

MediaMarkt Saturn provides valuable consideration and action reports that allow you to gain vast amounts of data and insights into the performance of your advertising campaigns and sales on the platform. Our experts at Nakoa can help you evaluate the success of your marketing strategies, identify areas for optimisation and, if necessary, adjust your strategy to make ads more effective. By constantly adjusting your budget, you can thus achieve better results.

Conclusion

MediaMarkt Saturn offers sellers a first-class platform to present their products to a broad audience and to sell successfully. The use of A+ content, Sponsored Product Ads, Sponsored Brand Ads as well as consideration and action reports offers you as a seller an ocean of possibilities to position and market your brand and products in an appealing way. If you are active as a seller on MediaMarkt Saturn, you can also benefit from the platform’s strong market position and large customer base to successfully assert yourself in the world of e-commerce. Do you need support selling on MediaMarkt Saturn? Then contact our Head of Retail Media to discuss how to proceed with your marketing goals.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.