Selling on cDiscount: what are the requirements?

Nakoa.Digital – Selling on cDiscount: what are the requirements?

Did you know that Cdiscount is the largest online store in France? It started as a discount retailer on the internet and now has a whopping 10.2 million active customers! They even have 2 million subscribers to their special service called “Cdiscount à Volonté.” Every month, over 23 million people visit their website to shop for all kinds of things.

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Cdiscount is especially famous for selling electronics and tech products at great prices. If you love technology and want to find good deals, this is the place to be! They have a massive warehouse space of 540,000 square meters to store all the products they sell.

Easy registration

Now, if you’re interested in selling your products on Cdiscount, don’t worry, it’s not complicated. First, you need to apply to become a seller, but there are no fees for registration or listing your items. However, there is a monthly cost of €39.99 for sellers, but you can cancel anytime if you change your mind. The commission you pay to Cdiscount depends on the category of your products, ranging from 5% to 20%. Don’t worry about payments; Cdiscount handles that for you and sends the money to you every ten days in Euros. To get started, all you have to do is fill out a registration form and provide the necessary documents they ask for.

Product listing options

When it comes to listing your products on Cdiscount, they offer different options to make it easy for you. You can use their API, upload a CSV file, use their listing tools or work with one of our marketplace integration partners. They also have partnerships with many software providers in the industry, making it even more convenient for you to manage your inventory and orders.

Delivery options at Cdiscount

You can either handle the shipping and tracking yourself, use Cdiscount’s Octopia fulfillment service or work with a 3rd party fulfillment. This service takes care of storing, wrapping, and shipping your products, as well as managing returns and customer relations. They even have 22,000 pickup points all over France where customers can collect their orders.

Cdiscount Ads

If you want your listings to stand out, you can try using Cdiscount Ads, which help increase traffic to your products and boost customer loyalty. They also offer premium subscriptions that provide additional benefits like more data, logistics discounts, and even an account manager to help you grow your business.

Why France?

If you’re considering selling in France, Cdiscount is definitely worth considering. It’s a highly popular website with a dedicated customer base and strong brand recognition. Plus, there are very few international sellers on Cdiscount, so you have a chance to outshine your competition. The entry requirements are not strict, and the costs are reasonable. Just keep in mind that you’ll need someone on your team who can handle French listings and customer service, but that shouldn’t be a big problem to overcome as you can work with us as well.

So, why not give Cdiscount a shot? It could be a fantastic opportunity for your online business!

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Selling in multiple countries: how to deal with returns?

Nakoa.Digital – Selling in multiple countries: how to deal with returns?

When shipping products to clients in different countries, dealing with returns can be a complex process. Here are some general guidelines to consider when handling returns from international clients in a B2C (business-to-consumer) context:

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  1. Clear Return Policy: Establish a clear and concise return policy that clearly outlines the conditions, timeframe, and procedures for returns. Make sure it is easily accessible on your website or provided with the product shipment.
  2. International Return Eligibility: Determine which countries you are willing to accept returns from. Consider factors such as shipping costs, customs regulations, and logistical feasibility. It may not be practical to accept returns from every country due to various constraints.
  3. Return Shipping Costs: Clearly communicate who is responsible for the return shipping costs, whether it’s the customer or your company. International return shipping costs can be significant, so it’s important to have a policy that addresses this.
  4. Return Authorization Process: Establish a return authorization process to ensure that customers follow the necessary steps before returning a product. This may include obtaining a return authorization number or completing a return request form.
  5. Customs and Duties: Understand the customs and duties regulations of each country you ship to. Provide clear instructions to customers on how to handle customs documentation when returning items to avoid any delays or additional costs.
  6. Local Return Address: Consider establishing local return addresses in different countries or regions, especially if you have a significant customer base in those areas. This can help streamline the return process and reduce shipping costs.
  7. Product Condition and Packaging: Clearly specify the condition and packaging requirements for returned items. Ensure that customers understand they are responsible for returning the product in its original condition, including any original packaging or tags.
  8. Refund or Exchange Options: Determine whether you will offer refunds, exchanges, or store credits for returned items. Clearly communicate your policy to customers to manage their expectations.
  9. Customer Support: Provide reliable customer support to address any questions or concerns regarding returns. This may involve having multilingual support representatives or utilizing translation services to assist international customers.
  10. Continuous Improvement: Regularly review and analyze return data to identify trends, product issues, or areas for improvement. This can help you optimize your shipping processes, product quality, and customer satisfaction in the long run.

It’s important to note that the specific requirements and processes may vary depending on the countries involved and the nature of your business. Consulting with legal and logistics experts or partnering with a fulfillment service provider experienced in international shipping can provide valuable guidance tailored to your specific situation.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Dynamic Keyword Insertion (DKI) in Google Ads: A Powerful Tool with Potential Risks

Nakoa.Digital – Dynamic Keyword Insertion (DKI) in Google Ads: A Powerful Tool with Potential Risks

Dynamic Keyword Insertion (DKI) is a powerful feature offered by Google Ads that allows advertisers to dynamically customize their ad copy based on the search query entered by the user. While DKI offers numerous benefits, such as increased relevance and click-through rates, it also carries certain risks that advertisers must be cautious of. In this blog post, we will explore what DKI is, how to implement it effectively, and the potential dangers associated with its usage.

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Understanding Dynamic Keyword Insertion

Dynamic Keyword Insertion is a feature that enables advertisers to create ads with placeholders, which are replaced by the actual keywords that triggered the ad. By incorporating the user’s search query directly into the ad copy, DKI enhances relevance and makes the ad more appealing to the searcher. It helps in improving click-through rates, quality scores, and ultimately, the overall performance of the ad campaign.

Implementing Dynamic Keyword Insertion

To implement DKI in Google Ads, follow these steps:

  • Ad Creation: Begin by crafting an ad with a placeholder, such as “{Keyword}” or “{KeyWord: Default Text}”. The placeholder will be replaced with the keyword triggering the ad, unless it exceeds character limits or violates advertising policies.
  • Ad Group Settings: Set the DKI option to “Enabled” within the ad group settings. This will ensure that the keyword triggering the ad is dynamically inserted into the ad copy.
  • Keyword List: Create a list of relevant keywords for each ad group. Ensure that these keywords are closely aligned with the ad copy to maintain ad relevance.
  • Ad Rank Considerations: Keep in mind that DKI can impact ad rank. As the dynamically inserted keyword is likely to be highly relevant, it may contribute to a higher ad quality score, resulting in improved ad rank and potentially lower costs per click.

Cautions and Risks Associated with DKI

While DKI offers several advantages, it’s important to exercise caution due to the potential risks involved:

  • Ad Relevancy: DKI may lead to the creation of ads that lack coherence or context. If the dynamically inserted keyword doesn’t fit well within the ad copy, it can confuse or mislead users, adversely affecting the user experience and campaign performance.
  • Policy Compliance: The use of DKI can inadvertently violate advertising policies. Advertisers must review and monitor their ads to ensure they comply with guidelines, such as not promoting restricted products or using misleading claims.
  • Brand Reputation: DKI carries the risk of damaging a brand’s reputation. Inaccurate or poorly worded ads resulting from DKI can create negative associations with the brand, impacting trust and credibility.
  • Competitor keywords: if you use DKI while advertising on competitor brand names, you might mention their name in your ad which is legally prohibited and can cause financial damage.
  • Competitive Landscape: DKI can make it difficult to stand out from competitors. Since multiple advertisers may use the same keywords triggering their ads, it’s crucial to carefully craft ad copy and value propositions to differentiate oneself from others.

Summary

Dynamic Keyword Insertion (DKI) is a powerful tool in the Google Ads arsenal that can significantly enhance ad performance when used effectively. By customizing ad copy based on the user’s search query, DKI increases relevance and click-through rates. However, advertisers must be cautious about the potential risks associated with DKI. Careful ad crafting, policy compliance, and maintaining brand reputation are essential to mitigate these risks and ensure successful outcomes. When utilized with care and consideration, DKI can be an invaluable asset in optimizing Google Ads campaigns.

Need help?
Robin is founder and CEO of Nakoa Digital. With over 15 years experience in international e-commerce he is your expert for digital marketing. Contact him by mail or by phone at +49 89 215 276 60.

Sell online in the Netherlands

Nakoa.Digital – Sell online in the Netherlands

We help you generate more online sales in the Netherlands. We do this from our offices in Munich and The Hague.

What we are doing.

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The Dutch market

With a population of around 17 million, the Netherlands is an attractive target market for German companies. The small country scores not only with its outstanding logistics, but also with favorable legal conditions and a highly qualified, multilingual workforce. Despite the fact that they are our neighbors, however, there are still many cultural differences that can lead to misunderstandings.
Nakoa is a German company with a Dutch co-founder and CEO who has many years of experience in online marketing in Germany as well as in the Netherlands. Since Nakoa combines knowledge of both cultures, we can optimally advise our clients on their strategic decisions. We have thus already helped several German companies to successfully enter the Dutch market.
We are not accountants or tax experts, but we know from experience which first steps to take.

Would you like to know how we can help you take the first steps in the Dutch market?

Contact us

Consulting and Strategy

With offices and staff in The Hague and Munich, we can help your business make the move to the Netherlands.
We know the Dutch market and work for SMEs in the Netherlands.

Want to know if you can be successful in the Netherlands?

Contact us

Online Marketing for the Dutch Market

We help you get found online and translate your content. We optimize SEO for the Netherlands and set up advertising campaigns in Google Ads, Facebook, Instagram and other marketing channels

Want to get started with online marketing in the Netherlands?

Contact us

Online marketplaces

Want to sell your products on marketplaces like Bol.com and Amazon? Or do you want to know which marketplaces are right for your products? We have experience with marketing campaigns on almost all popular Dutch marketplaces and know the pitfalls

Do you want to sell your products on Dutch marketplaces?

Contact us

Dutch
Translations

Do you need translations for your website or online marketplace product pages? We are not a classic translation agency, but we will be happy to help you with the translation of your texts into Dutch.

You want to outsource content translations?

Contact us

Logistics
in the Netherlands

Do you want to ship your products to or within the Netherlands? We work with partners and can advise you on different types of products

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Selling successfully with limango

Nakoa.Digital – Selling successfully with limango

Do you sell fashion, home textiles, shoes and toys and your target group is young families? Then limango could be the perfect marketplace for you. We’ll explain to you what’s important at limango and how you can successfully sell online on the marketplace. Do you have questions or need support selling on limango? We will be happy to help you! Simply arrange a non-binding consultation and ask us your questions!

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Short description about limango

The company limango, based in Munich, is the leading shopping platform for young families. Meanwhile, the company, which belongs to the Otto Group, has over 1.9 million active Kund:innen. limango offers with over 3,000 brands a wide selection in numerous categories, for the family. Whether it is fashion, home textiles, shoes for children or adults, toys, beauty or decorative items for the home or even technology – limango should be the first choice for a connection if the target group family is to be reached. Over 2. million newsletter subscribers receive daily notifications of attractive promotions – every 5th family has already shopped on limango.

In the beginning, the company started with the closed online store and built up a loyal community within a very short time as a private shopping platform. In 2017, the limango marketplace was created, whereby an even larger and, above all, more permanent assortment in all family-relevant categories is offered in the open store. The main aim here is to meet the needs of end customers – because the needs of the target group are always the focus. In the promotions area, users receive selected offers from top brands on a daily basis. The action business is also accessible to the marketplace partners and a lucrative opportunity to increase visibility, brand awareness and performance or specifically strengthen their own sales & sales phases.

Why limango?

limango offers partners access to a large number of active and loyal customers. Each partner receives individual support and advice from an assigned, category-specific partner manager in order to plan targeted advertising campaigns and achieve their own marketplace goals, among other things. The limango partner management team is available at all times for individual consultations on questions, comments or optimization of the product range: Together, in partnership & at eye level to success!

To enable the partner to focus fully on its core business, limango takes care of customer service in addition to payment management and offers a variety of marketing measures to generate more traffic and thus sales. Other special features are the partnership-based sales commissions and that there are no other ongoing costs. limango is a curated marketplace where there is no price war between merchants. (If you would like more info or specific offers, the sales team will be happy to hear from you: sales-marketplace@limango.com).

Retail Media at limango

To push brand promotions, but also to increase the visibility of the assortment in the open store independently of promotion placements, limango offers various retail media measures along the entire customer journey (including newsletter placements, Social Media, Display Advertising Onsite). limango`s recommendation here is always to drive a combination of branding and performance measures in order to generate short-term sales uplifts on the one hand and to achieve a high level of “basic traffic noise” to the range of products on the other. The booking, evaluation and optimization of appropriate measures is done through and in close cooperation with limango`s Retail Media Team (contact for more info gladly via adsales@limango.com).

Prerequisites and process of integration

Selling on the limango marketplace is simple and fair. Each interested party fills out the partner program form and the required info is submitted to limango. Afterwards, the partner management will get in touch to discuss all further steps.

The possibilities for technical integration are many – whether via a software interface of a middleware service, such as Tradebyte, plentymarkets or via a direct connection, for example via CSV or XML. We will find a solution together, for an automated and scalable connection type!

Cost

Limango partners do not pay a basic monthly fee, unlike most marketplaces. Only after successful sale of the product follows the settlement, according to a commission-driven model. The amount of the sales commission varies by category and is market standard.

Conclusion

limango is a leading shopping platform for young families with over 1.9 million active customers and offers a wide selection of products in numerous categories. The company offers partners individual support as well as various retail media measures along the entire customer journey. Limango partners do not pay a basic monthly fee and the sales commission varies by category.

We think limango is the perfect marketplace if your business offers products in fashion, home textiles, shoes, toys, beauty and technology, especially for young families.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Google’s Digital-Out-Of-Home Ads

Nakoa.Digital – Google’s Digital-Out-Of-Home Ads

Digital marketing is becoming an increasingly important priority for companies’ advertising campaigns. Google, in particular, plays a very large role in this. Google has recently expanded its repertoire and now also offers the placement of ads in the real world. This is easily done with Digital Out-Of-Home (DooH) ads.

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What are DooH ads?

Digital Out-Of-Home (DooH) ads can be a great addition to other social ads. Traditional outdoor advertising “Out-Of-Home” is combined with digital aspects. This means ads are displayed on public screens and digital billboards, for example. Recently, it is now possible to publish these ads through the Google Marketing Platform, as Google has partnered with some providers such as Vistar Media and thus gaining access to the screens of major media owners such as JCDecaux or Ströer.

Advantages of DooH ads

The biggest advantage of DooH ads is that they combine the benefits of traditional OOH ads, such as the captivating formats, with the effectiveness of digital opportunities. Many of the targeting options of display ads, for example, can be applied to DooH ads. At the same time, these ads will not be interfered with by ad blockers or skipped and closed by users. Moreover, thanks to Google, they can be conveniently edited together with other advertising media on one platform via Display & Video 360. Another advantage is the flexibility that DooH ads bring. Depending on the broadcast location, for example, small differences can be applied to the creatives.

Are there also disadvantages of DooH ads?

Of course, DooH ads also bring some difficulties. For one thing, the use of creatives is a bit more complicated: a separate format is needed per ad booking, creatives could be restricted because the ad is broadcast to many users and thus sensitive content cannot be used, and creatives cannot be edited without rechecking the ad. However, re-verification and delivery of the ad can take an average of 24 hours. Another difficulty is measuring performance. Since the broadcast does not happen via Google directly, but is forwarded to a provider, the usual user-specific data is also not available. Instead, providers supply summarized impression multipliers for each screen.

Do DooH ads work?

A successful example can be seen with the online fashion retailer ASOS. The company used Display & Video 360 to easily and quickly select digital billboards through Intersection in the US and JCDecaux in the UK. Thanks to Google, everything could be bought, published and measured on a single platform. The goal of the campaign was to improve exposure for the brand. This goal was also met, as 22 million impressions were generated with the help of hundreds of digital billboards.

Conclusion

DooH ads, as you can see, can be a good addition to other advertising measures, especially to generate stronger brand awareness and a wider reach. Especially the fact that all campaigns can be created comfortably via the well-known Google platform brings many advantages and is convenient to use. We are looking forward to test these new possibilities and to generate an even better performance for our customers.
Do you need support or would you like to leave the online marketing of your company in professional hands? Then don’t hesitate to contact us! At Nakoa Digital we are performance marketing and retail media experts. We are happy to help you strategically move your online marketing forward! You can easily book a no-obligation consultation and ask us your question
Do you need support or would you like to leave the online marketing of your company in professional hands? We are glad to help you! Simply arrange a non-binding consultation and ask us your questions!

Need help?
Robin is founder and CEO of Nakoa Digital. With over 15 years experience in international e-commerce he is your expert for digital marketing. Contact him by mail or by phone at +49 89 215 276 60.

Successfully selling as a fashion brand on market-places in 2023

Nakoa.Digital – Successfully selling as a fashion brand on market-places in 2023

Zalando is changing its assortment strategy, which means that many brands are being kicked out of the partner program or it’s simply becoming too expensive for them. We took a look at what alternatives there are and focused on About You, Otto, limango, YOOX and Best Secret.

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Zalando and the fashion industry today

The fashion industry is in a state of flux. On the one hand, after the Covid years, many fashion retailers have financial problems and are facing insolvency. This year alone, several fashion giants such as Galeria or Peek & Cloppenburg have already filed for insolvency. In 2022, 102 producers and retailers in the textile industry were affected and filed for insolvency.

But there are also many changes in the online world. The largest online fashion retailer in Germany and Europe is Zalando. For some time now, we were able to see that it is no longer possible, or only possible with difficulty, to participate in the Zalando affiliate program. This is due to the fact that Zalando wants to clean up its assortment. It can even happen that certain brands are kicked out of the partner program if Zalando is of the opinion that the products no longer fit the company. The new motto is quality instead of quantity in order to offer customers better products. Lastly, there was also a new fee schedule for Zalando partners who sell their products on the platform. According to Zalando, this has been standardized, but the result is that it is no longer profitable for many retailers to sell on Zalando. This is because commissions of 25% are incurred in some cases as a result of this new order. Therefore, more and more retailers want to turn away from Zalando.

What alternatives are there?

About You

About You is also a fashion and lifestyle marketplace and is active in several countries in Europe. The marketplace has over 30 million active users per month and therefore offers a lot of potential. About You’s goal is to put a focus on personalization and offer customers a personalized shopping experience. To show this directly, About You even advertises with the slogan “Europe’s most personal fashion online store”.

Otto

Otto is also a good alternative to Zalando. Each month, 59.8 million visitors visit the platform. In addition to clothing, Otto also offers household products, furniture and much more, making it a generalist among marketplaces. Otto is very well known in Germany and advertises itself with 11 million active customers and up to 10 orders per second. With this, Otto definitely brings a lot of potential.

limango

If it’s more about kids fashion, then limango is a great place to go. Limango is aimed at young families and sells fashion products to babies, children and adults. In addition, the marketplace also has Home & Living products on offer. According to limango, there are 1.9 million active customers on the marketplace and is the top platform for young families.

YOOX

Then there’s also the YOOX marketplace. YOOX describes itself as the “world’s leading online lifestyle store.” YOOX is more for premium products, you can find lots of designer brands like Versace, Prada and Gucci. So for high-end and high-priced clothing and shoes, YOOX is the perfect marketplace.

Marketplace Newcomer – Best Secret

The fashion world is huge, of course there are many more marketplaces where products can be sold. Also, new ones are added regularly or well-known fashion brands expand their range and become marketplaces. One example of this is Best Secret. This off-price shopping club has already announced that it will expand its offering to include a marketplace model. At the moment, this model is already being tested with a few brands in Germany, but is soon to be expanded and spread to the whole of Europe.

Conclusion

The current situation with Zalando shows us that we must not become too dependent on a single marketplace. However, this does not mean that you have to be directly present on all marketplaces. We recommend building up competencies in the marketplace area and then making informed decisions, because each marketplace has its advantages and disadvantages that need to be recognized.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Live Shopping

Nakoa.Digital – Live Shopping

The development of the internet and mobile technology enables businesses and customers to benefit from a wide range of sales opportunities. Thus, online shopping has also significantly changed the way people shop. With the introduction of “live shopping”, companies are going one step further. With live shopping, it is possible for customers to buy products or services via an interactive live stream over the internet. On the company side, products or services are offered at such events, questions from viewers are answered and discounts or coupons are offered for certain items that are available during the event. In the following paragraphs you will learn more about the principles and advantages of live shopping, from both the customer and the company side.

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The developments of online shopping

As the world continues to change, so do the ways we shop. Live shopping is a new form of shopping that is becoming increasingly popular and is now spreading to online shopping. This new form of shopping has evolved tremendously in recent years and it is now easier than ever for businesses to get involved and for potential customers to take advantage of the savings this form of shopping brings. In this article, we look at the developments that have taken place in online live shopping and how it can be used by online marketers to get their products out there.

What is online live shopping?

Live shopping is a way to purchase products or services through an interactive live broadcast over the Internet. Live shopping events usually have a host who talks about products or services during the broadcast, answers questions from viewers, and offers discounts or coupons for certain items available during the event. The purpose of such an event is to provide potential customers with a unique experience that encourages them to purchase items that may be out of stock elsewhere or not currently available on other platforms.

Benefits for online marketers

Online marketers can use live shopping events as a powerful tool to promote their products and services. Not only does it allow them to showcase their wares to potential customers, but it also gives them an instant feedback loop where they can gauge customer interest in real-time and make adjustments accordingly. In addition, these events are often free to attend, making them extremely cost-effective compared to traditional advertising methods such as television commercials or radio spots. In addition, through discussions with viewers at these events, marketers can create further brand awareness while building relationships with potential customers.

Social media as a catalyst for Liveshopping events

Social media has become an integral part of modern life, which means there is now even more potential for online live shopping success thanks to its massive reach across all age groups and locations around the world. Social media marketing campaigns – such as Facebook Ads – allow companies to target specific audiences based on geographic location, age groups, interests, etc., enabling them to reach people who might not otherwise be able to reach them through traditional means such as television commercials or billboards. /printed matter would have come into contact with their product or service. These campaigns also allow businesses to easily set up dedicated pages for their live shopping events, increasing visibility for both parties; presenters/hosts get more exposure while viewers get another platform where they can find information about upcoming shows and make purchases if they wish without having to leave social media sites like Facebook or Twitter etc. TikTok has launched “TikTok Shop” in Asia and parts of Europe, a feature that enables live shopping. Whether this will also be launched in the US and whether it can be a success remains to be seen.

Mobile technology and the future of life-shopping events

With mobile technology improving day by day, it is no surprise that smartphones are fast becoming one of the most popular devices people use all over the world to access websites/apps, etc. This means companies now have yet another way to promote their live shopping events through dedicated apps where users can receive notifications about upcoming shows just before they start, plus access to exclusive offers not available anywhere else via desktop computers etc. apps easy access (no additional login required), making payment processes much smoother, while businesses can also track user trends in real-time so they know what content or products work best when trying to reach a particular demographic, etc All of these points together highlight how important mobile technology has become in discussing future trends specifically related to life-shopping events; something we’re likely to see more of in the coming years, especially as 5G networks roll out in many countries around the world and offer faster internet speeds, meaning people will be able to stream these streams no matter where they are.

Finally

It should be clear how much online shopping has developed since the early 2000s. Both technologically and promotionally, and because everyone experiences all the benefits of buying goods/services directly from the source, instead of going to go to the store/market. In addition, advancements in mobile technology combined with social media allow marketers to promote upcoming events on those same platforms, creating opportunities to engage large numbers of consumers almost immediately, rather than waiting weeks for traditional marketing methods.

In Germany, other parties such as Douglas and Galeria Kaufhof have also conducted several successful tests with online live shopping. But on the other hand, Facebook has already done away with live shopping and Instagram has now also announced that it will stop live shopping. The future will tell whether live shopping can take its place as a sales channel. It is true that new platforms such as TikTok can make live shopping more accessible and, if it wants, can dominately promote live shopping.

Need help?
Robin is founder and CEO of Nakoa Digital. With over 15 years experience in international e-commerce he is your expert for digital marketing. Contact him by mail or by phone at +49 89 215 276 60.

GA4 Data Sampling explained

Nakoa.Digital – GA4 Data Sampling explained

Sampling is an important part of data analysis and research. It is the process of selecting a subset of data from a larger population in order to make inferences about the population as a whole. Sampling is used in many different fields, including marketing, economics, and social sciences.
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it includes a new sampling feature. This feature allows users to select a subset of data from their entire population in order to make more accurate and reliable inferences. In this post, we’ll discuss what GA4 sampling is, how it works, and why it’s important.

 

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What is GA4 Sampling?

GA4 sampling is a feature of Google Analytics 4 that allows users to select a subset of data from their entire population in order to make more accurate and reliable inferences. This feature is especially useful for large datasets, as it allows users to quickly and easily analyze a subset of data without having to analyze the entire population.

How Does GA4 Sampling Work?

GA4 sampling works by selecting a subset of data from the entire population. This subset is then used to make inferences about the population as a whole. The sampling process is based on a number of factors, including the size of the population, the type of data being analyzed, and the desired accuracy of the results.
The sampling process begins by selecting a random sample of data from the population. This sample is then analyzed to determine the characteristics of the population as a whole. The results of this analysis are then used to create a model that can be used to make inferences about the population.

Why is GA4 Sampling Important?

GA4 sampling is important because it allows users to quickly and easily analyze a subset of data without having to analyze the entire population. This can be especially useful for large datasets, as it allows users to make more accurate and reliable inferences about the population as a whole.
In addition, GA4 sampling can also be used to identify trends and patterns in data. By analyzing a subset of data, users can identify trends and patterns that may not be visible when analyzing the entire population. This can be especially useful for marketing and research purposes.

Conclusion

GA4 sampling is an important feature of Google Analytics 4 that allows users to select a subset of data from their entire population in order to make more accurate and reliable inferences. This feature is especially useful for large datasets, as it allows users to quickly and easily analyze a subset of data without having to analyze the entire population. In addition, GA4 sampling can also be used to identify trends and patterns in data. By analyzing a subset of data, users can identify trends and patterns that may not be visible when analyzing the entire population.”
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Robin is founder and CEO of Nakoa Digital. With over 15 years experience in international e-commerce he is your expert for digital marketing. Contact him by mail or by phone at +49 89 215 276 60.

Efficient and sustainable? Zalando Fulfillment Solutions (ZFS)

Nakoa.Digital – Efficient and sustainable? Zalando Fulfillment Solutions (ZFS)

With Zalando Fulfillment Solutions, Zalando has been offering an efficient logistics solution for all brands in the Zalando partner program since 2017. If partners opt for this solution, they benefit from simple storage, fast shipping and uncomplicated returns management. Goods are sent to Zalando and the logistics processes are handled by the online retailer. By handling the sale in a box, this not only saves costs, but also contributes to environmental protection. Read on now to find out in detail what Fulfillment Solutions are all about and how you can use them. You can find out more about Zalando’s Fulfillment Solutions in the following article.

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Zalando’s logistics network

Zalando is one of the leading marketplaces for fashion and lifestyle in Europe. Since its founding in 2008, the company has developed a unique sales concept and has grown to become one of Europe’s largest online retailers. In doing so, Zalando attaches great importance to a strong logistics network that ensures fast and reliable delivery and thus increases customer satisfaction.
Since 2017, Zalando has also offered partners an attractive and sustainable logistics solution. This solution was introduced under the name “Zalando Fulfillment Solutions”, or ZFS for short.

What are the Zalando Fulfillment Solutions?

The logistics solution introduced makes it easier for sellers to sell in Europe and to internationalize their shipping processes. The goal of ZFS is to reduce logistics costs, increase customer satisfaction and protect the environment.
By using Zalando Fulfillment Solutions, partners gain access to Zalando’s logistics and distribution network and can handle their shipping processes directly through Zalando. This also creates benefits for shoppers, as the ordering process as well as shipping and returns are handled uniformly and quickly for all customers via Zalando.

How does shipping via ZSF work?

To run warehouse and logistics processes via ZFS, sales partners send their selected sale items to the online marketplace’s warehouses. From there, the products are sold to the customer via Zalando. From this moment on, the partner puts its complex logistics processes in the hands of Zalando, saving both time and money. Warehouse, sales and returns management are handled entirely by Zalando.
But Zalando has also come up with something for the environment and the customer. The “One Box Solution.” With this process, customers can buy different items and brands from the Zalando range and get all the items in a box delivered to their home the very next day. Consolidating orders is convenient for customers and good for the environment.

The advantages of the Zalando Fulfillment Solution

ZFS creates many benefits – not only for the partner, but also for the buyer, Zalando and the environment. First of all, the partner benefits from lower fulfillment costs, more storage space and a reduced effort in shipping their products. In addition, Zalando enables fast and easy internationalization in Europe and Switzerland through a large number of warehouses in Europe.
The “One Box Solution” is also a good way for partners to save costs, as they only pay their share of the shipping costs of the mixed box. With this solution, customers benefit from a larger assortment selection and receive all products conveniently and quickly in one go. In this way, Zalando reduces the number of parcels sent and effectively cuts emissions.
Another plus point of ZFS is the ability to send not only from German warehouses, but also from Poland, Italy, France and Sweden. If a customer from Italy sends a package back, it does not go back to Germany, but stays in the warehouse in Italy. From there, the items quickly go back online for sale and are shipped on. This is not only efficient and fast, but also environmentally friendly.

Conclusion

Zalando Fulfillment Solutions (ZFS) offers very comprehensive logistics solutions for partners and customers. As a partner, you benefit from fast shipping, uncomplicated returns and higher sales potential thanks to Zalando’s know-how and logistics network. Overall, Zalando Fulfillment Solutions are a great way to simplify logistics processes while reducing environmental impact.
Want to learn more about Zalando Fulfillment Solutions to get started with ZFS yourself? We are glad to help you! Simply arrange a non-binding consultation and ask us your questions!

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.