Shopware – The e-commerce solution of the future

Shopware is one of the leading e-commerce platforms and offers numerous functions to professionally design your online shop and create an optimal shopping experience for your customers. The user-friendly interface, flexibility and extensive community make Shopware the ideal choice for ambitious online merchants.

Shopware advantages for online retailers:

1. Reliable e-commerce functionality:
   Shopware is known for its powerful e-commerce features. It offers extensive features such as flexible product management, comprehensive shopping cart functionality and seamless payment integration. These features contribute to a user-friendly and efficient online shopping experience and have a positive impact on your SEO efforts.
2. Mobile-friendly and responsive design:
   In the age of mobile browsing, a responsive website is crucial. Shopware offers mobile responsive themes that automatically adjust to different screen sizes, ensuring a seamless experience for mobile users. With Google’s emphasis on mobile-friendliness as a ranking factor, Shopware’s responsive design contributes to better SEO performance.
3. SEO-friendly architecture:
   Shopware has been designed with SEO in mind. It generates clean and search engine friendly URLs so that search engines can crawl and index your website more efficiently. It also offers customisable meta tags, headers and structured data options so you can optimise your pages for relevant keywords and improve your search engine ranking.
4. Rich Content Management System (CMS):
   Content is a crucial part of SEO. Shopware’s integrated CMS allows you to easily create and manage engaging content. From product descriptions and blog posts to landing pages, you can optimise your content for relevant keywords, provide users with valuable information and improve your SEO performance.
5. Extensive plugin ecosystem:
   Shopware has a huge plugin ecosystem and offers various SEO plugins and extensions. These plugins provide additional functionalities such as XML sitemap generation, schema markup implementation, canonical URL management and advanced SEO analytics. Using these plugins improves your SEO capabilities and simplifies optimisation tasks.

Shopware SEO well thought out:

1. Conduct keyword research:
   Identify relevant keywords for your products or services using keyword research tools. Optimise your product titles, descriptions, headings and metadata with these keywords to improve search engine rankings.
2. Optimise the structure and navigation of the website:
   Create a logical and user-friendly website structure that ensures easy navigation for both users and search engines. Use Shopware’s navigation features to categorise products and create hierarchical menus.
3. Focus on unique and high quality content:
   Create compelling and original product descriptions, blog posts and landing pages. Provide users with valuable information and optimise your content for relevant keywords. Update your content regularly to keep it fresh and engaging.
4. Use SEO plugins:
   Explore the available SEO plugins on the Shopware marketplace. Install and configure plugins that meet your SEO needs, such as XML sitemap generators, schema markup integrations and SEO analysis tools. Below we show the Shopware SEO plugins we recommend.
5. Monitor and analyse performance:
   Regularly monitor the SEO performance of your website with tools like Google Analytics and Search Console. Analyse metrics such as organic traffic, keyword rankings and bounce rates. Use these insights to refine your SEO strategy and identify opportunities for improvement.

Shopware SEO Plugin Recommendations:

Shopware offers a variety of plugins to help you customise and enhance your shop. Here are some recommended Shopware plugins that will help you increase your sales:

• SEO Professional (Price: 249 €): This plugin offers comprehensive SEO features, including meta optimisation, automated metas for products, canonicals, SEO-friendly URLs, rich snippets, social media SEO and redirects. An excellent investment to improve your visibility in search engines.
• SEO Image Names (price: 50 €): With this plugin you can name the article images in an SEO-friendly way and define different settings for the naming. This improves the findability of your products in the image search of search engines.
• Google Tag Manager + Remarketing + Enhanced Ecommerce (Price: 89 €): This plugin enables e-commerce tracking and reporting to Google Analytics 4 (GA4). This gives you valuable insights into your customers’ behaviour and allows you to better target your marketing.
• Image Optimization, Compression, WebP, AVIF, CDN (imgbolt) for Shopware 6 (Price: 0 €): With this plugin, all image data in your shop is automatically compressed, which improves the loading times of your page and thus also positively influences your SEO ranking.
• Google Sitemap Generator (SW6) (Price: 99 €): According to reviews, this plugin has a positive SEO effect because the content is indexed faster. It generates sitemaps for articles, categories, images and CMS pages, which increases the findability of your content.
• LazySizes and LazyLoading for suitable image sizes (Price: 0 €): The implementation of LazyLoading for images optimises the PageSpeed of your page and thus has a positive influence on the technical SEO.
• CDN for Shopware 6 (Price: 0 €): A CDN (Content Delivery Network) improves the loading times of your shop, especially important for international stores with customers all over the world.
• REVIEWS.io (Price: 0 €): This plugin invites customers to submit reviews and automatically synchronises the product catalogue. Customer reviews are not only important for potential buyers, but also a positive ranking factor for search engines.
• cusati Hreflang Advanced (Price: 0 €): This plugin allows you to set hreflang tags for all pages. This is especially important if you run an international shop and want to assign the right content to the appropriate countries.
• Automated Product Translation with DeepL (Price: 299,99 €): With this plugin you can have your pages translated quickly and the translations can still be adapted afterwards. This is an efficient solution if you want to expand into different markets.
• Category SEO Text (Price: 49 €): With this plugin you can display SEO texts above, below and next to your products, which further improves your visibility in search engines.

Conclusion on Shopware SEO:

As an e-commerce platform, Shopware offers you an excellent basis for your successful online shop. With the recommended Shopware plugins, you can customise and expand your shop, while a targeted Shopware SEO strategy helps you improve your visibility in search engines. Use the right tools and optimise your e-commerce business for sustainable success! If you need assistance in implementing SEO measures, get in touch with us! We are happy to help you with all SEO questions!

What is Reddit?

Reddit is a social news aggregation and discussion platform where users can share content, participate in communities (known as subreddits), and engage in conversations on a wide range of topics. It is often referred to as the “front page of the internet” due to its extensive user-generated content and diverse communities. Reddit attracts millions of active users who contribute, vote, and comment on posts, fostering a highly engaged community.

Target Groups on Reddit

Reddit hosts a vast array of communities covering virtually any interest imaginable. This diversity makes it an ideal platform for targeting specific audience segments. Whether you’re looking to reach tech enthusiasts, fashion aficionados, gamers, or professionals in various fields, Reddit offers a niche community for almost every interest group. Through careful targeting, advertisers can tailor their campaigns to match the demographics, interests, and behaviors of their desired audience.

Ad Formats on Reddit

Reddit provides several ad formats to help advertisers effectively engage with users. These include:

1. Promoted Posts:
   These are native advertisements that blend seamlessly with regular posts on Reddit. Promoted Posts appear organically within the feed and allow advertisers to include images, videos, and links to external websites.
2. Display Ads:
   Positioned in the sidebar of Reddit, display ads can showcase compelling visuals, headlines, and brief descriptions. They can be static or animated and are often used to generate brand awareness.
3. Video Ads:
   Reddit supports in-stream video ads that autoplay within the feed. These ads capture users’ attention and can be particularly effective for storytelling and showcasing products or services.
4. Sponsored Subreddits:
   Advertisers can sponsor entire subreddits to enhance brand visibility and establish a presence within a specific community. Sponsored Subreddits often include customized branding elements and links to relevant content.

Reddit and the Customer Journey

Reddit’s advertising capabilities cover various stages of the customer journey or marketing funnel. From building brand awareness and consideration to driving conversions and customer loyalty, Reddit can effectively support each phase. The platform’s diverse communities allow advertisers to engage with potential customers early in their discovery process, creating brand associations and capturing their interest. As users progress through the customer journey, targeted campaigns can guide them towards conversion and nurture long-term relationships.

Choosing the Right Ad Formats for Specific Goals

To achieve specific marketing goals on Reddit, different ad formats can be strategically employed:

1. Brand Awareness:
   Promoted Posts, Display Ads, and Sponsored Subreddits are well-suited for creating brand awareness. These formats allow advertisers to reach a broad audience, maximize visibility, and generate interest.
2. Engagement and Community Building:
   Promoted Posts and Sponsored Subreddits encourage community interaction and engagement. By leveraging the power of conversations, advertisers can foster meaningful connections with their target audience.
3. Conversion and Lead Generation:
   Promoted Posts with clear calls-to-action and targeted messaging can drive users to take desired actions. Coupled with well-designed landing pages, they can effectively generate leads and conversions.

Key Performance Indicators (KPIs) and Tracking Capabilities

When measuring the success of Reddit advertising campaigns, several KPIs can be tracked:

1. Impressions and Reach:
   Monitor the number of times ads are displayed (impressions) and the unique audience reached to gauge campaign visibility.
2. Click-Through Rate (CTR):
   Measure the percentage of users who clicked on your ad to assess its effectiveness in capturing attention.
3. Engagement Metrics:
   Track upvotes, comments, shares, and time spent on your content to evaluate audience engagement and interest.
4. Conversion Metrics:
   Utilize Reddit’s tracking and pixel capabilities to measure conversions, such as form submissions, purchases, or app installs.

Reddit offers robust tracking and reporting features, including conversion tracking, conversion pixel integration, and third-party tracking options. These tools enable advertisers to gain valuable insights into campaign performance, optimize strategies, and refine targeting for better results.

Conclusion

Advertising on Reddit opens up a world of opportunities for marketers seeking to connect with engaged communities and niche audiences. By understanding the platform’s unique features, available ad formats, customer journey coverage, and tracking capabilities, advertisers can develop effective campaigns tailored to their goals. With Reddit’s expansive user base and active community participation, brands can leverage its potential to amplify their reach, drive engagement, and achieve tangible business outcomes.

You can also read our articles on Instagram, Facebook, TikTok, Pinterest and LinkedIn. We’re more than happy to help you promote on social media as well.

LinkedIn, founded in 2002, is the world’s largest professional networking platform. With over 774 million members in more than 200 countries, it offers a unique environment for businesses to connect with professionals across various industries. Unlike other social media platforms, LinkedIn focuses explicitly on professional networking, making it an ideal space for B2B marketing and professional services.

Target Groups on LinkedIn

LinkedIn’s user base primarily consists of professionals, decision-makers, and industry leaders. From entry-level employees to CEOs, you can find individuals from diverse backgrounds and industries on LinkedIn. This platform enables businesses to target specific demographics based on factors like job title, company size, industry, seniority, and interests. Whether you are targeting C-suite executives, HR professionals, or marketing managers, LinkedIn offers a rich pool of potential customers.

Ad Formats on LinkedIn

LinkedIn provides a range of ad formats to cater to different marketing goals and audience preferences. The key ad formats include Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads. Sponsored Content appears directly in users’ newsfeeds, allowing you to promote articles, videos, and other forms of engaging content. Sponsored InMail delivers personalized messages directly to users’ LinkedIn inboxes. Text Ads are small, text-based ads that appear on the side or top of users’ LinkedIn pages. Dynamic Ads enable personalized ad experiences by dynamically inserting profile pictures and names into the ads.

Coverage of the Customer Journey

LinkedIn can effectively cover various stages of the customer journey or sales funnel. At the top of the funnel, you can use LinkedIn to raise brand awareness, drive website traffic, and generate leads through engaging content and sponsored posts. In the middle of the funnel, you can nurture leads by providing relevant industry insights, sharing case studies, and offering value through targeted InMail campaigns. Finally, at the bottom of the funnel, you can leverage LinkedIn’s precise targeting capabilities to convert leads into customers by promoting offers, product demos, and exclusive discounts.

Choosing the Right Ad Formats

To achieve specific marketing goals, it’s crucial to select the appropriate ad formats on LinkedIn. For brand awareness and engagement, Sponsored Content and Dynamic Ads are effective choices. If lead generation is the primary goal, Sponsored InMail and Text Ads can be powerful tools. The key is to align the ad format with your campaign objectives and the preferences of your target audience.

Key Performance Indicators (KPIs)

To measure the success of your LinkedIn advertising campaigns, you can track various KPIs. Some essential KPIs to consider include click-through rates (CTRs), engagement rates, conversion rates, cost per lead (CPL), and return on ad spend (ROAS). These metrics provide insights into the performance of your campaigns and enable you to optimize your strategies accordingly.

Tracking and Pixel Capabilities

LinkedIn offers robust tracking and pixel capabilities to help you measure the effectiveness of your campaigns. The LinkedIn Insight Tag is a small snippet of code that you can add to your website to track conversions, retarget website visitors, and gain valuable audience insights. By leveraging this pixel, you can accurately measure the impact of your LinkedIn ads, optimize your targeting, and refine your messaging to achieve better results.

Conclusion

Advertising on LinkedIn provides businesses with a powerful platform to connect with professionals, target specific demographics, and drive tangible results. With its diverse ad formats, coverage of the customer journey, and comprehensive tracking capabilities, LinkedIn empowers marketers to reach their goals and maximize their return on investment. By strategically utilizing the vast potential of LinkedIn’s advertising offerings, businesses can unlock new opportunities, enhance their brand presence, and engage with their ideal customers in a professional and meaningful way.

You can also read our articles on Instagram, Facebook, TikTok, Pinterest and Reddit. We’ll be happy to support you!

Pros of SEO with Shopify:

1. User-Friendly Interface:
   One of the key advantages of Shopify is its user-friendly interface, which makes it easy for even non-technical users to manage their online stores. From optimizing meta tags and URLs to creating sitemaps, Shopify provides a straightforward and intuitive platform for implementing SEO best practices.
2. Mobile Optimization:
   With the increasing dominance of mobile devices in online shopping, having a mobile-friendly website is paramount. Shopify offers responsive themes that are optimized for mobile devices, ensuring a seamless user experience across different screen sizes. This mobile optimization contributes to better search engine rankings, as search engines prioritize mobile-friendly websites.
3. SEO-Ready Themes:
   Shopify offers a wide range of professionally designed themes that are optimized for SEO. These themes are built with clean code, fast loading speeds, and structured data, all of which are essential for search engine crawlers. By choosing an SEO-ready theme, you can ensure a solid foundation for your store’s SEO efforts.
4. Built-In Blogging Platform:
   Content marketing is a powerful SEO strategy, and Shopify includes a built-in blogging platform. You can create and publish relevant, keyword-rich blog posts to attract organic traffic and engage with your audience. The blog posts can be optimized with meta tags, headings, and internal links, further enhancing their visibility in search engine results pages (SERPs).
5. App Ecosystem:
   Shopify has an extensive app ecosystem that provides access to various SEO tools and plugins. These apps can help you with keyword research, on-page optimization, schema markup implementation, and more. Leveraging these apps allows you to enhance your store’s SEO capabilities without needing advanced technical knowledge.

Cons of SEO with Shopify:

1. Limited Control over Technical SEO:
   While Shopify offers a user-friendly interface, it also limits access to certain technical aspects of SEO. For example, you have limited control over the server environment, making it challenging to implement advanced technical optimizations like server-side caching or modifying the robots.txt file.
2. URL Structure Limitations:
   Shopify automatically generates URLs based on product names or titles, which may result in lengthy and non-descriptive URLs. While you can manually edit URLs to an extent, you are restricted in fully customizing them, which can impact keyword optimization.
3. Duplicate Content Issues:
   E-commerce stores often face the challenge of duplicate content due to similar product descriptions or multiple product variants. While Shopify provides canonical tags to address this issue, it requires careful configuration and monitoring to ensure search engines correctly identify the canonical version of each page.
4. Limited SEO Control for Non-Product Pages:
   While product pages on Shopify can be optimized effectively, non-product pages like the shopping cart or checkout pages have limited SEO customization options. This can potentially affect the overall SEO performance of your store.
5. Dependency on Third-Party Apps:
   While the app ecosystem is a pro, relying on third-party apps for SEO functionalities can add complexity and introduce potential compatibility issues. It is essential to choose reputable apps and regularly monitor their performance to ensure they align with your SEO goals.

Optimizing Shopify for SEO:

1. Keyword Research:
   Conduct thorough keyword research using tools like Google Keyword Planner or SEMrush to identify relevant keywords with high search volume and low competition. Incorporate these keywords naturally into your product descriptions, titles, headings, URLs, and meta tags.
2. Content Optimizing
   Larger product pages: Create unique and compelling product descriptions that highlight key features and benefits. Optimise meta tags, headings and alt tags with relevant keywords. Improve the user experience by using high-quality product images, enabling customer reviews and implementing structured data for rich snippets.
3. URL Structure:
   Modify Shopify’s default URL structure to make it concise and keyword-rich. While you can’t fully customize URLs, ensure they are descriptive and include relevant keywords.
4. Content Marketing:
   Leverage Shopify’s built-in blogging platform to create informative and engaging content. Publish blog posts regularly, targeting relevant keywords, and interlink them with your product pages to drive traffic and improve search engine rankings.
5. Page Speed Optimization:
   Optimize your store’s loading speed by compressing images, minimizing JavaScript and CSS files, and leveraging Shopify’s built-in caching mechanisms. Faster loading speeds enhance user experience and positively impact SEO rankings.

Conclusion:

Shopify offers several advantages for SEO, including a user-friendly interface, mobile optimisation, SEO-ready themes, an integrated blogging platform and an extensive app ecosystem. However, there are also some limitations in terms of technical SEO control, URL structure, duplicate content and non-product page customisation. By following the optimisation strategies described above, you can maximise the SEO potential of your Shopify shop and increase organic traffic to boost your online sales. In addition, a seo-specific Shopify plugin can also help you identify which SEO tweaks you still need to make.

Universal Analytics Similar Audiences

Expanding Horizons through Similarities, Universal Analytics Similar audiences have emerged as a valuable asset for advertisers seeking to broaden their reach. These audiences are crafted by identifying and targeting individuals who share similar characteristics and behaviors with existing custom audiences or remarketing lists. An example would be setting up an audience that look like your current customers. Google would look at your current customers and find people with similar interests, demographics and patterns.

The essence of Universal Analytics Similar audiences lies in analyzing data and patterns through sophisticated algorithms. By recognizing commonalities among users, this method enables marketers to tap into new potential customers who exhibit traits akin to their existing audience.

Creating Universal Analytics Similar audiences involves carefully selecting a suitable source audience and fine-tuning targeting settings to achieve optimal results.

GA4 Predictive Audiences

Paving the Path with Intelligent Insights With the advent of Google Analytics 4 (GA4), advertisers gained access to a more advanced audience targeting capability known as predictive audiences. GA4’s predictive audiences adopt a forward-thinking approach by leveraging machine learning algorithms to forecast future user behavior and identify potential converters.

Predictive audiences in GA4 utilize machine learning models to analyze user behavior patterns. These insights are then harnessed to anticipate future user actions and identify potential customers who are likely to convert.

To utilize predictive audiences in GA4, advertisers need to set up the feature and harness the power of machine learning models to optimize marketing efforts, enhance campaign performance, and allocate resources effectively. On 1. July, 2023, Google will stop processing data in Universal Analytics and will be replaced by Google Analytics 4.

You can utilize predictive audiences to optimize targeting in advertising channels like Google Ads. To do this you need to:

1. Ensure your Google Analytics 4 (GA4) property is linked to your Google Ads account.
2. In Google Ads, navigate to the “Audiences” section.
3. Click on “Create new audience” and select “Website visitors” or “App users.”
4. Choose the “Google Analytics” option and select your GA4 property.
5. Select the “Predictive audience” option.
6. Define the audience characteristics, such as user behavior, demographics, or conversion goals.
7. Set the audience size and duration.
8. Save and apply the audience to your Google Ads campaigns.
9. Monitor the performance of your campaigns targeting the predictive audience.
10. Make adjustments and optimizations based on the audience insights and conversion data.

Key Differences

Methodology: Universal Analytics Similar audiences rely on analyzing existing audience data to find users with similar characteristics and behaviors. Conversely, GA4 predictive audiences leverage machine learning algorithms to forecast future user behavior, identifying potential converters based on their anticipated actions.

Focus: Universal Analytics Similar audiences are primarily focused on expanding the reach of existing audiences by targeting users with similar traits. GA4 predictive audiences adopt a proactive approach, enabling advertisers to identify potential future customers based on behavioral patterns and anticipated actions.

Technological Advancement: Universal Analytics utilizes algorithms to analyze historical data, while GA4 harnesses the power of machine learning models to predict future user behavior. This advanced technology ensures more accurate and dynamic targeting capabilities.

How to set up predictive audiences:

1. Ensure you have GA4 implemented: Make sure you have Google Analytics 4 tracking code properly installed on your website or app.
2. Access the Google Analytics interface: Log in to your Google Analytics account and navigate to the GA4 property for which you want to create the predictive audience.
3. Go to the settings section: Click on “Audiences” under the correct property.
4. Click the “New audience” button to start creating a new audience.
5. Choose the predictive audience type: Select the “Predictive audience” option from the available audience types.
6. Configure audience settings: Provide a name for your audience and set the desired audience parameters, such as the prediction duration, confidence threshold, and audience size.
7. Define audience characteristics: Specify the desired characteristics, behaviors, or actions that you want the predictive audience to target. This can include specific events, user attributes, or conversion goals.
8. Review and create the audience: Double-check the audience settings and characteristics you have configured. Once satisfied, click the “Save” button to create the predictive audience.
9. Apply the audience to your marketing campaigns: After creating the predictive audience, you can apply it to your marketing campaigns within Google Analytics or use it in conjunction with other advertising platforms, such as Google Ads.

Conclusion

In the ever-evolving landscape of digital advertising, precise audience targeting remains a fundamental aspect of campaign success. Universal Analytics Similar audiences and GA4 predictive audiences offer powerful tools to optimize targeting efforts. While Universal Analytics looks for similarities among existing audiences to expand reach, GA4 takes a proactive approach, utilizing machine learning algorithms to anticipate future user behavior. Understanding the distinctions between these targeting methods enables advertisers to leverage the right approach to effectively reach and engage their desired audience, ultimately driving campaign success. Finally, it is important to transfer to Google Analytics 4 before 1. July, 2023. The switch will be a progressive step for us as well and we are excited to learn more about this data driven world we live in.

Short description about limango

The company limango, based in Munich, is the leading shopping platform for young families. Meanwhile, the company, which belongs to the Otto Group, has over 1.9 million active Kund:innen. limango offers with over 3,000 brands a wide selection in numerous categories, for the family. Whether it is fashion, home textiles, shoes for children or adults, toys, beauty or decorative items for the home or even technology – limango should be the first choice for a connection if the target group family is to be reached. Over 2. million newsletter subscribers receive daily notifications of attractive promotions – every 5th family has already shopped on limango.

In the beginning, the company started with the closed online store and built up a loyal community within a very short time as a private shopping platform. In 2017, the limango marketplace was created, whereby an even larger and, above all, more permanent assortment in all family-relevant categories is offered in the open store. The main aim here is to meet the needs of end customers – because the needs of the target group are always the focus. In the promotions area, users receive selected offers from top brands on a daily basis. The action business is also accessible to the marketplace partners and a lucrative opportunity to increase visibility, brand awareness and performance or specifically strengthen their own sales & sales phases.

Why limango?

limango offers partners access to a large number of active and loyal customers. Each partner receives individual support and advice from an assigned, category-specific partner manager in order to plan targeted advertising campaigns and achieve their own marketplace goals, among other things. The limango partner management team is available at all times for individual consultations on questions, comments or optimization of the product range: Together, in partnership & at eye level to success!

To enable the partner to focus fully on its core business, limango takes care of customer service in addition to payment management and offers a variety of marketing measures to generate more traffic and thus sales. Other special features are the partnership-based sales commissions and that there are no other ongoing costs. limango is a curated marketplace where there is no price war between merchants. (If you would like more info or specific offers, the sales team will be happy to hear from you: sales-marketplace@limango.com).

Retail Media at limango

To push brand promotions, but also to increase the visibility of the assortment in the open store independently of promotion placements, limango offers various retail media measures along the entire customer journey (including newsletter placements, Social Media, Display Advertising Onsite). limango`s recommendation here is always to drive a combination of branding and performance measures in order to generate short-term sales uplifts on the one hand and to achieve a high level of “basic traffic noise” to the range of products on the other. The booking, evaluation and optimization of appropriate measures is done through and in close cooperation with limango`s Retail Media Team (contact for more info gladly via adsales@limango.com).

Prerequisites and process of integration

Selling on the limango marketplace is simple and fair. Each interested party fills out the partner program form and the required info is submitted to limango. Afterwards, the partner management will get in touch to discuss all further steps.

The possibilities for technical integration are many – whether via a software interface of a middleware service, such as Tradebyte, plentymarkets or via a direct connection, for example via CSV or XML. We will find a solution together, for an automated and scalable connection type!

Cost

Limango partners do not pay a basic monthly fee, unlike most marketplaces. Only after successful sale of the product follows the settlement, according to a commission-driven model. The amount of the sales commission varies by category and is market standard.

Conclusion

limango is a leading shopping platform for young families with over 1.9 million active customers and offers a wide selection of products in numerous categories. The company offers partners individual support as well as various retail media measures along the entire customer journey. Limango partners do not pay a basic monthly fee and the sales commission varies by category.

We think limango is the perfect marketplace if your business offers products in fashion, home textiles, shoes, toys, beauty and technology, especially for young families.

What is Customer Lifetime Value?

In today’s competitive e-commerce market, it is critical for companies to maximize the customer lifetime value (CLV) of their customers. CLV is a metric that indicates how much revenue a customer generates over the course of their entire relationship with a company. By keeping CLV in mind and aiming to increase it, companies can achieve long-term success and increase their profitability.

Customer Lifetime Value and Customer Retention

An important aspect of focusing on CLV is the importance of customer retention and repeat business. By maximizing customer lifetime value, companies aim to build long-term customer loyalty. This enables them to generate recurring purchases from existing customers. This is more cost effective than acquiring new customers. By building strong customer loyalty and creating a positive experience, companies can encourage customers to buy from them regularly, recommend their products or services to others, and possibly even become brand ambassadors. This not only increases the CLV of these customers, but can also lead to increased customer acquisition through positive word of mouth and recommendations. Companies should therefore consider long-term customer retention as a key part of their CLV strategy and continuously work to improve the customer experience and delight customers. By understanding and responding to their customers’ needs and wants, companies can build long-term relationships and increase CLV over the long term.

Improving Customer Lifetime Value

To maximize CLV, e-commerce businesses should consider the following tips:

1. Encourage customer loyalty: Even a small increase in customer loyalty can have a significant impact on CLV. Companies should focus on increasing customer satisfaction to build long-term loyalty to the brand and the company.
2. Provide Personalized User Experience: Personalizing the customer experience is an effective way to build strong relationships and strengthen customer loyalty. By targeting customers individually and providing relevant content and offers, companies can increase customer loyalty and ultimately boost CLV.
3. Use upselling and cross-selling: By offering relevant upsell and cross-sell opportunities, companies can increase the value of each customer transaction. By offering additional products or upgrades to their customers, they can increase the average cart value and thus increase CLV.
4. Data is king: Understanding customer behavior and preferences is critical to product development and marketing strategy. Companies should collect and analyze relevant customer data to better tailor their offerings and communications to their customers’ needs. This also helps to increase CLV.
5. Customer focus as the top priority: excellent customer service builds trust and promotes long-term customer relationships. By ensuring that their customers are well looked after at all times and that their concerns are taken seriously, companies can increase customer satisfaction and thus increase CLV.

The Customer Lifetime Value in Marketplaces

While capturing customer lifetime value is generally easier when selling directly through your own web store (D2C) due to the better customer database, there are also ways to increase CLV on marketplaces. Through strong brand and product presentation, top-notch customer service and the targeted use of remarketing opportunities, companies can also increase customer lifetime value on marketplaces and build long-term customer relationships.

Conclusion

Overall, Customer Lifetime Value is an indispensable tool for e-commerce companies. CLV can be used to measure success and increase long-term profitability. By using CLV to guide their strategic decisions and continuously working to improve CLV, companies can strengthen their customer relationships, increase revenue, and achieve long-term success.

Remote Work – advantages and disadvantages

Remote work means that employees do not work in the office, but from another location, for example from home or a café. The advantages of this way of working are obvious:

• Flexibility: Remote Work allows employees to better balance their work and personal lives. They can create their own schedule and have more freedom to choose where they work.
• Cost Savings: Remote work can also be more cost-effective, as companies need less office space and employees have fewer travel expenses.
• Increased productivity: remote work can increase employee productivity because they have fewer distractions and can work in a quieter environment.

However, despite the many benefits, there are some drawbacks to Remote Work:

• Communication: remote work can make it difficult for employees to communicate with each other due to the lack of face-to-face interactions. It’s important to have a clear communication strategy to ensure everyone is on the same page.
• Isolation: remote work can also lead to employee isolation as they do not have direct contact with their colleagues. It is important to organize regular team meetings and collaboration activities to maintain a sense of community.

Overall, 70% of the team describe their experience with remote work as positive.

Workation – advantages and disadvantages

Workation means that employees take their work with them on vacation and work from a different location, such as a beach resort or vacation home. The advantages of this way of working are:

• Increased motivation: Workation can increase employee motivation because they are in an inspiring environment and can combine their work with a vacation.
• Team building: Workation can also be a great team building experience. Employees can get to know each other outside of the work environment and build stronger relationships with each other.
• Creativity: a new environment can increase employee creativity and generate new ideas and perspectives.

However, there are drawbacks to workation:

• Poor working conditions: Workation can have a negative impact on working conditions. The workplace can be uncomfortable, and it can be difficult to focus on work when distracted by a nice vacation spot.
• Lack of rest: workation can also affect rest, as employees may not have enough time to rest and relax.

How does the Nakoa team feel about remote work and workation?

With 2 locations, a flexible home office arrangement and the possibility to also work 100% remote, we as a digital agency want to provide maximum flexibility to each individual. Because every person ticks differently and therefore also has different work preferences.

To celebrate our 5th anniversary, we also ventured into the Workation experiment and traveled to Ibiza for a week with the entire team.

But what do our colleagues at Nakoa actually think about remote work and workation? We have started a small survey.

Overall, 70% of the team describe their experience with remote work as positive. However, the team still considers communication and personal relationships to be the most important factors for successful remote working:

Overall, the high level of flexibility and improved work-life balance are particularly appreciated:

Nevertheless, communication and personal connection are still seen by the team as the most important factors for successful remote working.

On the subject of workation, as many as 50% of the team describe their experience to date as very positive and 10% as positive. The rest are neutral about workation or have not yet had any experience with it.

Most of them see accessibility and possible additional costs due to travel and accommodation as the biggest challenge:

The majority at Nakoa see the stronger bond through shared experiences, the personal interaction as well as a higher motivation through the new working atmosphere as particularly positive:

Conclusion

Remote work allows flexibility, cost savings, and increased productivity, but it also creates communication problems and isolation. Workation can increase motivation and creativity and promote team building, but poor working conditions and impaired rest are possible. It depends on individual needs and preferences which way of working is more appropriate. However, for most colleagues at Nakoa, the advantages clearly outweigh the disadvantages.

Would you like to join Nakoa? Check out our job openings here.

Would you like to work with Nakoa? We are experts in marketplaces and performance marketing and would be happy to help you! Simply arrange a non-binding consultation and ask us your questions!

The developments of online shopping

As the world continues to change, so do the ways we shop. Live shopping is a new form of shopping that is becoming increasingly popular and is now spreading to online shopping. This new form of shopping has evolved tremendously in recent years and it is now easier than ever for businesses to get involved and for potential customers to take advantage of the savings this form of shopping brings. In this article, we look at the developments that have taken place in online live shopping and how it can be used by online marketers to get their products out there.

What is online live shopping?

Live shopping is a way to purchase products or services through an interactive live broadcast over the Internet. Live shopping events usually have a host who talks about products or services during the broadcast, answers questions from viewers, and offers discounts or coupons for certain items available during the event. The purpose of such an event is to provide potential customers with a unique experience that encourages them to purchase items that may be out of stock elsewhere or not currently available on other platforms.

Benefits for online marketers

Online marketers can use live shopping events as a powerful tool to promote their products and services. Not only does it allow them to showcase their wares to potential customers, but it also gives them an instant feedback loop where they can gauge customer interest in real-time and make adjustments accordingly. In addition, these events are often free to attend, making them extremely cost-effective compared to traditional advertising methods such as television commercials or radio spots. In addition, through discussions with viewers at these events, marketers can create further brand awareness while building relationships with potential customers.

Social media as a catalyst for Liveshopping events

Social media has become an integral part of modern life, which means there is now even more potential for online live shopping success thanks to its massive reach across all age groups and locations around the world. Social media marketing campaigns – such as Facebook Ads – allow companies to target specific audiences based on geographic location, age groups, interests, etc., enabling them to reach people who might not otherwise be able to reach them through traditional means such as television commercials or billboards. /printed matter would have come into contact with their product or service. These campaigns also allow businesses to easily set up dedicated pages for their live shopping events, increasing visibility for both parties; presenters/hosts get more exposure while viewers get another platform where they can find information about upcoming shows and make purchases if they wish without having to leave social media sites like Facebook or Twitter etc. TikTok has launched “TikTok Shop” in Asia and parts of Europe, a feature that enables live shopping. Whether this will also be launched in the US and whether it can be a success remains to be seen.

Mobile technology and the future of life-shopping events

With mobile technology improving day by day, it is no surprise that smartphones are fast becoming one of the most popular devices people use all over the world to access websites/apps, etc. This means companies now have yet another way to promote their live shopping events through dedicated apps where users can receive notifications about upcoming shows just before they start, plus access to exclusive offers not available anywhere else via desktop computers etc. apps easy access (no additional login required), making payment processes much smoother, while businesses can also track user trends in real-time so they know what content or products work best when trying to reach a particular demographic, etc All of these points together highlight how important mobile technology has become in discussing future trends specifically related to life-shopping events; something we’re likely to see more of in the coming years, especially as 5G networks roll out in many countries around the world and offer faster internet speeds, meaning people will be able to stream these streams no matter where they are.

Finally

It should be clear how much online shopping has developed since the early 2000s. Both technologically and promotionally, and because everyone experiences all the benefits of buying goods/services directly from the source, instead of going to go to the store/market. In addition, advancements in mobile technology combined with social media allow marketers to promote upcoming events on those same platforms, creating opportunities to engage large numbers of consumers almost immediately, rather than waiting weeks for traditional marketing methods.

In Germany, other parties such as Douglas and Galeria Kaufhof have also conducted several successful tests with online live shopping. But on the other hand, Facebook has already done away with live shopping and Instagram has now also announced that it will stop live shopping. The future will tell whether live shopping can take its place as a sales channel. It is true that new platforms such as TikTok can make live shopping more accessible and, if it wants, can dominately promote live shopping.

1. Resource constraints

One problem we see with many of our clients is that the marketplace business is categorically understaffed. Marketplace managers are expected to take care of onboarding, product listings, marketing, fulfillment, performance reviews, strategy, and business development, but are often left to fend for themselves within the company. This is where external support makes sense. Agencies can cover gaps in the system and the costs for this are often financed with higher sales and profits from the current business.

2. Know-how transfer

Many topics in the marketplace business are new and sometimes highly complicated. Anyone who has ever had to obtain personal documents from owners and profiteers under time pressure to avoid account suspensions on marketplaces knows what is at stake. At the same time, many things are important in international sales. For example, a Dutch customer usually expects faster delivery than a German customer, bol.com has different setup requirements than Amazon, and connectortools don’t always work as easily as the user imagines. This is where agencies can provide support and transfer knowledge from experience so that the business runs more smoothly.

3. Speed

Speed is still an important issue. If, for example, an expansion to Poland is pending on Allegro, which is to be handled alongside regular business, external consultants and agencies that have been through the processes many times before can provide an enormous speed boost. Contact persons at the marketplaces are available, checklists for onboarding speed up the process and potential and profit calculations give a better planning ability what to expect on the marketplaces. Go-live and sales can be realized faster and good advice avoids potential obstacles.

What else is there to consider?

In addition to the points mentioned above, consultants and agencies must of course be able to be co-financed by their performance in the client’s overall business model on the marketplaces and deliver lasting added value.

The costs

Of course, agencies charge higher hourly wages than an in-house employee, but it is important to remember that in addition to the salary of the in-house employee, there are also training, licenses and other fees. With an agency, all this is already included. Even in case of illness or vacation, an agency can provide another contact person who has the same knowledge.

Conclusion

An agency can bring many advantages with itself, however, it should be paid attention to the correct kind of agency. Depending on the requirements of the company, it may also make more sense to set up your own in-house department. We believe that especially in our three chosen scenarios of resource scarcity, know-how transfer and speed, it can be advantageous to turn to an agency or consultant to generate the best chances of success.
Are you wondering if external help makes sense for you? Or have you already decided to do so and are now looking for the right agency? We are happy to help you! Simply arrange a non-binding consultation and ask us your questions!