Successful selling on Galaxus: The most important tips & strategies for traders
The e-commerce market is booming and you may be looking for new ways to sell your products online. One platform that has gained a lot of importance in recent years is Galaxus. As a subsidiary of Digitec Galaxus AG, the largest online retailer in Switzerland, Galaxus has also established itself on the German market and offers you as a retailer an attractive opportunity to present and sell your products. In this article, we would like to introduce you to some tips and strategies on how to sell successfully on Galaxus.
Galaxus – Optimisation of the sales strategy
To sell successfully on the Digitec Galaxus marketplace, you need a well thought-out strategy. In this guide, we will show you important steps to optimise your presence and increase your sales figures on Galaxus. Let’s dive into the world of Galaxus optimisation.
Tip 1: Keyword research and optimisation
The fundamental basis for a successful SEO strategy is keyword research. Find the most relevant keywords related to your products or services and carefully integrate them into your product descriptions and titles. This will help you to be found better in the Galaxus search results.
Tip 2: Create appealing product descriptions
Your product descriptions should not only be informative, but also engaging. Make sure you provide all the important information a customer needs to make an informed purchase decision. Use clear and compelling language to highlight the benefits of your products.
Tip 3: High-quality images and videos
Pictures are worth a thousand words. Make sure you upload high-quality images of your products that show them at their best. If necessary, supplement these images with videos to appeal even more to potential customers.
Tip 4: Pricing and competitiveness
The right pricing is crucial. Research your competitors’ prices on Digitec Galaxus and adjust your prices accordingly. A competitive price can increase the likelihood that customers will buy from you.
Tip 5: Customer reviews and feedback
Customers’ opinions play an important role. Ask your customers for reviews and feedback on your products. Positive reviews can boost the confidence of potential customers and increase your chances of selling.
Tip 6: Social media integration
Use the power of social media to promote your Galaxus presence. Share your Galaxus listings on your social media platforms to gain more visibility and attract potential customers.
Galaxus offers a wealth of opportunities for online sellers to succeed. By following these steps, you can optimise your presence on Galaxus and increase your sales. Don’t forget to regularly check your stats and adjust your strategy if necessary. With the right approach, Galaxus can become an important sales channel for your business.
Galaxus – Tips for sellers
What should you look out for if you want to sell products via the Galaxus marketplace in Germany? In this guide we give you tips for a successful listing:
Tip 1: High-quality product data is crucial
One of the most important things you should consider is the quality of your product data. Your customers expect clear and detailed information about the products they want to buy. Make sure your product data is complete and accurate. This includes information such as product descriptions, images, prices, EAN codes, weight and country of origin. The better your product data, the more likely it is that customers will choose your product.
Tip 2: Use fully automated interface
Galaxus offers you the option of connecting via an interface such as ChannelEngine, Channable or Tradebyte. A fully automated interface allows you to manage your product data and orders efficiently. This minimises manual tasks and reduces the risk of errors. Make sure your interface is well configured and working smoothly to increase the efficiency of your sales processes.
Tip 3: Focus on customer satisfaction
Customer satisfaction is at the heart of a successful sale on Galaxus. Make sure you respond to customer queries and feedback promptly. Galaxus usually expects feedback within 24 hours. The faster you respond to customer queries, the more positive your retailer rating will be.
Tip 4: Take advantage of marketing opportunities
Galaxus offers you various retail media & marketing opportunities to promote your products. Even if you sell under your own name and branding, you can benefit from Galaxus marketing services. Your product can be placed in personalised newsletters or used in marketing campaigns. This increases the visibility of your products and can lead to higher sales.
Tip 5: Pay attention to price competence
While you retain pricing sovereignty as a trader, you should make sure to offer competitive prices. Customers often compare prices on different platforms, and competitive prices can increase your chances of selling. Also, be aware of Galaxus’ fee structure and calculate your prices accordingly.
Tip 6: Offer a variety of payment options
Providing different payment options for your customers is important to make the buying process as convenient as possible. Galaxus offers a variety of payment options, and you should ensure that your customers have the option to pay conveniently.
Tip 7: Keep an eye on stock levels
The stock level per product is transmitted via the “StockPricing” document. Make sure your stock levels are up to date to avoid delivery delays. If a product is no longer available, you should remove it from all files.
Tip 8: Pay attention to delivery accuracy
Galaxus places great importance on the accuracy of deliveries from retailers. You should make sure that your deliveries are on time and reliable. Galaxus regularly checks the delivery accuracy and informs you if it falls below the minimum value. Repeated violations may result in adjustments to the delivery time or even exclusion from the merchant programme.
Tip 9: Profit from the community
Galaxus is not only a marketplace, but also an active community. Get involved in the community, answer customer questions and take part in discussions. This can help to strengthen your reputation as a retailer and gain the trust of customers.
Galaxus offers you as a retailer an attractive platform to successfully sell your products. With high-quality product data, efficient processes and excellent customer service, you can build a strong presence on Galaxus and increase your sales. Follow these tips and strategies to maximise your chances of success on Galaxus and benefit from the growing opportunities in e-commerce.
Du möchtest mehr Infos?
Patrick ist unser Head of Retail Media. Mit seiner langjährige Erfahrung im Verkauf auf Marktplätzen berät er dich zu Marketing und Content Themen. Zudem unterstützt er dich beim passenden Marktplatz-Setup, um das Wachstum deines Unternehmens zu beschleunigen. Kontaktiere ihn per Mail oder per Telefon unter+49 89 215 276 60.
Trendyol – THE new fashion marketplace in Europe?
In a world that is becoming increasingly digital, shopping for fashion online has long become the norm. New platforms and marketplaces are constantly taking the stage to revolutionize fashion consumption and delight customers worldwide. One of these emerging names is Trendyol, a Turkish-based online marketplace that is about to conquer the European fashion industry. But what’s behind this new fashion player? In this article, we take a closer look at Trendyol, analyze its expansion strategy, and consider whether it can indeed emerge as one of the leading fashion marketplaces in Europe.
The making of Trendyol
Trendyol was founded in 2010 by Demet Mutlu and has since embarked on an impressive journey through the fashion world. With a combination of a large, young Turkish population and the availability of high-quality mass production facilities in Turkey, Trendyol has turned the fashion industry on its head. From an online fashion store, it has evolved into a mobile-first marketplace that not only showcases renowned international brands like Valentino and Puma, but also brings Turkish brands like LC Waikiki and Defacto to the fore.
The expansion to Europe
While Trendyol already has a strong presence in Turkey, it has set its sights on gaining a foothold in Europe in recent years. In Germany in particular, Trendyol has pursued an ambitious expansion strategy. In 2018, Trendyol entered the German market with a focus on fashion sales. It launched on partner platforms such as Zalando and About You as well as with its own app. The decision to conquer Europe’s largest fashion market was both strategic and bold.
The marketing strategy
Trendyol has pursued an eye-catching marketing strategy in Germany to attract attention and build a loyal customer base. A large part of this strategy lies in influencer marketing. Trendyol has launched collaborations with well-known German influencers such as BibisBeautyPalace and Julia Beautx and created their own landing pages on the Trendyol marketplace. Through personal discount codes and recommendations, influencers have generated millions of views and interactions. This approach is highly reminiscent of the successful marketing strategy of Chinese provider Shein.
The successes and challenges
Trendyol’s successes in Germany cannot be overlooked. Within a few years, the company has gained more than one million customers and established itself as an online destination for fashion. The mobile-first marketplace has a wide range of products and brands on offer and aims to provide customers with a seamless shopping experience. Trendyol’s influencer program, TrendFam, has not only raised its profile, but also made it the fashion brand most mentioned by influencers.
However, there are also challenges along the way to success. Critics point to a lack of transparency regarding sustainability efforts and quality issues with the products offered. While Trendyol offers a wide range of products and brands, it also needs to ensure that quality and sustainability are not neglected.
The Future of Trendyol
The question remains: Can Trendyol really rise to become one of the leading fashion marketplaces in Europe? With ambitious goals, such as sales of three billion euros by 2025 in Germany, Trendyol undoubtedly has big ambitions. Its successes in recent years and intensive marketing strategy suggest that the company is on the right track.
Trendyol’s future, however, depends on several factors. It needs to ensure that its products are high quality and sustainable in order to gain the trust of customers. A balanced mix of international and Turkish brands will continue to be important. In addition, Trendyol will need to adjust its marketing efforts to build a loyal customer base and ensure long-term success.
Overall, Trendyol is at a crucial turning point in its development. With a clear focus on expansion and innovation, it has the potential to become a major player in the European fashion world. The coming years will show whether Trendyol can successfully follow this path and whether it can truly become the new fashion marketplace in Europe.
Trendyol, the emerging Turkish online marketplace, has come a remarkable way in recent years to conquer the European fashion world. With an impressive expansion into Germany and an ambitious marketing strategy, the company has laid a solid foundation for its success. Close collaboration with influencers, a wide range of products and brands, and a focus on a seamless shopping experience have helped Trendyol establish itself as a serious fashion marketplace.
Trendyol’s future, however, depends on its ability to meet industry challenges while driving innovation. The quality and sustainability of the products it offers will play a key role, as will maintaining a loyal customer base. While ambitions are high, Trendyol must continue to balance international and Turkish brands in order to offer a balanced selection for its customers.
Overall, Trendyol’s success story shows that fashion retailing in the digital age knows no boundaries. New players can blossom in a short period of time and challenge the traditional fashion world. Trendyol has set out to be an important part of this change. Whether it truly becomes THE new fashion marketplace in Europe depends on the company’s ability to realize its vision and establish itself as a trusted and innovative platform. The coming years will undoubtedly be exciting to watch how Trendyol evolves and the impact it will have on the fashion world.
Need help with retail media?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at+49 89 215 276 60.
Advertising on Reddit: Unlocking the Power of an Engaged Community
In the ever-evolving landscape of digital marketing, Reddit has emerged as a vibrant platform with immense potential for advertisers. With its unique structure and active user base, Reddit offers a wealth of opportunities to connect with specific target audiences, drive engagement, and achieve marketing goals. In this blog post, we will explore the key aspects of advertising on Reddit, including its general description, target groups, ad formats, customer journey coverage, recommended formats for specific goals, KPIs, and tracking capabilities.
What is Reddit?
Reddit is a social news aggregation and discussion platform where users can share content, participate in communities (known as subreddits), and engage in conversations on a wide range of topics. It is often referred to as the “front page of the internet” due to its extensive user-generated content and diverse communities. Reddit attracts millions of active users who contribute, vote, and comment on posts, fostering a highly engaged community.
Target Groups on Reddit
Reddit hosts a vast array of communities covering virtually any interest imaginable. This diversity makes it an ideal platform for targeting specific audience segments. Whether you’re looking to reach tech enthusiasts, fashion aficionados, gamers, or professionals in various fields, Reddit offers a niche community for almost every interest group. Through careful targeting, advertisers can tailor their campaigns to match the demographics, interests, and behaviors of their desired audience.
Ad Formats on Reddit
Reddit provides several ad formats to help advertisers effectively engage with users. These include:
- Promoted Posts:
These are native advertisements that blend seamlessly with regular posts on Reddit. Promoted Posts appear organically within the feed and allow advertisers to include images, videos, and links to external websites.
- Display Ads:
Positioned in the sidebar of Reddit, display ads can showcase compelling visuals, headlines, and brief descriptions. They can be static or animated and are often used to generate brand awareness.
- Video Ads:
Reddit supports in-stream video ads that autoplay within the feed. These ads capture users’ attention and can be particularly effective for storytelling and showcasing products or services.
- Sponsored Subreddits:
Advertisers can sponsor entire subreddits to enhance brand visibility and establish a presence within a specific community. Sponsored Subreddits often include customized branding elements and links to relevant content.
Reddit and the Customer Journey
Reddit’s advertising capabilities cover various stages of the customer journey or marketing funnel. From building brand awareness and consideration to driving conversions and customer loyalty, Reddit can effectively support each phase. The platform’s diverse communities allow advertisers to engage with potential customers early in their discovery process, creating brand associations and capturing their interest. As users progress through the customer journey, targeted campaigns can guide them towards conversion and nurture long-term relationships.
Choosing the Right Ad Formats for Specific Goals
To achieve specific marketing goals on Reddit, different ad formats can be strategically employed:
- Brand Awareness:
Promoted Posts, Display Ads, and Sponsored Subreddits are well-suited for creating brand awareness. These formats allow advertisers to reach a broad audience, maximize visibility, and generate interest.
- Engagement and Community Building:
Promoted Posts and Sponsored Subreddits encourage community interaction and engagement. By leveraging the power of conversations, advertisers can foster meaningful connections with their target audience.
- Conversion and Lead Generation:
Promoted Posts with clear calls-to-action and targeted messaging can drive users to take desired actions. Coupled with well-designed landing pages, they can effectively generate leads and conversions.
Key Performance Indicators (KPIs) and Tracking Capabilities
When measuring the success of Reddit advertising campaigns, several KPIs can be tracked:
- Impressions and Reach:
Monitor the number of times ads are displayed (impressions) and the unique audience reached to gauge campaign visibility.
- Click-Through Rate (CTR):
Measure the percentage of users who clicked on your ad to assess its effectiveness in capturing attention.
- Engagement Metrics:
Track upvotes, comments, shares, and time spent on your content to evaluate audience engagement and interest.
- Conversion Metrics:
Utilize Reddit’s tracking and pixel capabilities to measure conversions, such as form submissions, purchases, or app installs.
Reddit offers robust tracking and reporting features, including conversion tracking, conversion pixel integration, and third-party tracking options. These tools enable advertisers to gain valuable insights into campaign performance, optimize strategies, and refine targeting for better results.
Advertising on Reddit opens up a world of opportunities for marketers seeking to connect with engaged communities and niche audiences. By understanding the platform’s unique features, available ad formats, customer journey coverage, and tracking capabilities, advertisers can develop effective campaigns tailored to their goals. With Reddit’s expansive user base and active community participation, brands can leverage its potential to amplify their reach, drive engagement, and achieve tangible business outcomes.
Unlocking Business Success: Advertising on LinkedIn
In today’s digital era, advertising has become an essential component of any successful marketing strategy. With its vast network of professionals and robust targeting capabilities, LinkedIn has emerged as a prominent platform for businesses aiming to reach their target audience effectively. In this blog post, we will explore the power of advertising on LinkedIn, including its general description, target groups, ad formats, coverage of the customer journey, key performance indicators (KPIs), and tracking capabilities.
LinkedIn, founded in 2002, is the world’s largest professional networking platform. With over 774 million members in more than 200 countries, it offers a unique environment for businesses to connect with professionals across various industries. Unlike other social media platforms, LinkedIn focuses explicitly on professional networking, making it an ideal space for B2B marketing and professional services.
Target Groups on LinkedIn
LinkedIn’s user base primarily consists of professionals, decision-makers, and industry leaders. From entry-level employees to CEOs, you can find individuals from diverse backgrounds and industries on LinkedIn. This platform enables businesses to target specific demographics based on factors like job title, company size, industry, seniority, and interests. Whether you are targeting C-suite executives, HR professionals, or marketing managers, LinkedIn offers a rich pool of potential customers.
Ad Formats on LinkedIn
LinkedIn provides a range of ad formats to cater to different marketing goals and audience preferences. The key ad formats include Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads. Sponsored Content appears directly in users’ newsfeeds, allowing you to promote articles, videos, and other forms of engaging content. Sponsored InMail delivers personalized messages directly to users’ LinkedIn inboxes. Text Ads are small, text-based ads that appear on the side or top of users’ LinkedIn pages. Dynamic Ads enable personalized ad experiences by dynamically inserting profile pictures and names into the ads.
Coverage of the Customer Journey
LinkedIn can effectively cover various stages of the customer journey or sales funnel. At the top of the funnel, you can use LinkedIn to raise brand awareness, drive website traffic, and generate leads through engaging content and sponsored posts. In the middle of the funnel, you can nurture leads by providing relevant industry insights, sharing case studies, and offering value through targeted InMail campaigns. Finally, at the bottom of the funnel, you can leverage LinkedIn’s precise targeting capabilities to convert leads into customers by promoting offers, product demos, and exclusive discounts.
Choosing the Right Ad Formats
To achieve specific marketing goals, it’s crucial to select the appropriate ad formats on LinkedIn. For brand awareness and engagement, Sponsored Content and Dynamic Ads are effective choices. If lead generation is the primary goal, Sponsored InMail and Text Ads can be powerful tools. The key is to align the ad format with your campaign objectives and the preferences of your target audience.
Key Performance Indicators (KPIs)
To measure the success of your LinkedIn advertising campaigns, you can track various KPIs. Some essential KPIs to consider include click-through rates (CTRs), engagement rates, conversion rates, cost per lead (CPL), and return on ad spend (ROAS). These metrics provide insights into the performance of your campaigns and enable you to optimize your strategies accordingly.
Tracking and Pixel Capabilities
LinkedIn offers robust tracking and pixel capabilities to help you measure the effectiveness of your campaigns. The LinkedIn Insight Tag is a small snippet of code that you can add to your website to track conversions, retarget website visitors, and gain valuable audience insights. By leveraging this pixel, you can accurately measure the impact of your LinkedIn ads, optimize your targeting, and refine your messaging to achieve better results.
Advertising on LinkedIn provides businesses with a powerful platform to connect with professionals, target specific demographics, and drive tangible results. With its diverse ad formats, coverage of the customer journey, and comprehensive tracking capabilities, LinkedIn empowers marketers to reach their goals and maximize their return on investment. By strategically utilizing the vast potential of LinkedIn’s advertising offerings, businesses can unlock new opportunities, enhance their brand presence, and engage with their ideal customers in a professional and meaningful way.
Sell online in the Netherlands
We help you generate more online sales in the Netherlands. We do this from our offices in Munich and The Hague.
What we are doing.
The Dutch market
With a population of around 17 million, the Netherlands is an attractive target market for German companies. The small country scores not only with its outstanding logistics, but also with favorable legal conditions and a highly qualified, multilingual workforce. Despite the fact that they are our neighbors, however, there are still many cultural differences that can lead to misunderstandings.
Nakoa is a German company with a Dutch co-founder and CEO who has many years of experience in online marketing in Germany as well as in the Netherlands. Since Nakoa combines knowledge of both cultures, we can optimally advise our clients on their strategic decisions. We have thus already helped several German companies to successfully enter the Dutch market.
We are not accountants or tax experts, but we know from experience which first steps to take.
Would you like to know how we can help you take the first steps in the Dutch market?
Consulting and Strategy
With offices and staff in The Hague and Munich, we can help your business make the move to the Netherlands.
We know the Dutch market and work for SMEs in the Netherlands.
Want to know if you can be successful in the Netherlands?
Online Marketing for the Dutch Market
We help you get found online and translate your content. We optimize SEO for the Netherlands and set up advertising campaigns in Google Ads, Facebook, Instagram and other marketing channels
Want to get started with online marketing in the Netherlands?
Want to sell your products on marketplaces like Bol.com and Amazon? Or do you want to know which marketplaces are right for your products? We have experience with marketing campaigns on almost all popular Dutch marketplaces and know the pitfalls
Do you want to sell your products on Dutch marketplaces?
Do you need translations for your website or online marketplace product pages? We are not a classic translation agency, but we will be happy to help you with the translation of your texts into Dutch.
You want to outsource content translations?
in the Netherlands
Do you want to ship your products to or within the Netherlands? We work with partners and can advise you on different types of products
Selling successfully with limango
Do you sell fashion, home textiles, shoes and toys and your target group is young families? Then limango could be the perfect marketplace for you. We’ll explain to you what’s important at limango and how you can successfully sell online on the marketplace. Do you have questions or need support selling on limango? We will be happy to help you! Simply arrange a non-binding consultation and ask us your questions!
Short description about limango
The company limango, based in Munich, is the leading shopping platform for young families. Meanwhile, the company, which belongs to the Otto Group, has over 1.9 million active Kund:innen. limango offers with over 3,000 brands a wide selection in numerous categories, for the family. Whether it is fashion, home textiles, shoes for children or adults, toys, beauty or decorative items for the home or even technology – limango should be the first choice for a connection if the target group family is to be reached. Over 2. million newsletter subscribers receive daily notifications of attractive promotions – every 5th family has already shopped on limango.
In the beginning, the company started with the closed online store and built up a loyal community within a very short time as a private shopping platform. In 2017, the limango marketplace was created, whereby an even larger and, above all, more permanent assortment in all family-relevant categories is offered in the open store. The main aim here is to meet the needs of end customers – because the needs of the target group are always the focus. In the promotions area, users receive selected offers from top brands on a daily basis. The action business is also accessible to the marketplace partners and a lucrative opportunity to increase visibility, brand awareness and performance or specifically strengthen their own sales & sales phases.
limango offers partners access to a large number of active and loyal customers. Each partner receives individual support and advice from an assigned, category-specific partner manager in order to plan targeted advertising campaigns and achieve their own marketplace goals, among other things. The limango partner management team is available at all times for individual consultations on questions, comments or optimization of the product range: Together, in partnership & at eye level to success!
To enable the partner to focus fully on its core business, limango takes care of customer service in addition to payment management and offers a variety of marketing measures to generate more traffic and thus sales. Other special features are the partnership-based sales commissions and that there are no other ongoing costs. limango is a curated marketplace where there is no price war between merchants. (If you would like more info or specific offers, the sales team will be happy to hear from you: email@example.com).
Retail Media at limango
To push brand promotions, but also to increase the visibility of the assortment in the open store independently of promotion placements, limango offers various retail media measures along the entire customer journey (including newsletter placements, Social Media, Display Advertising Onsite). limango`s recommendation here is always to drive a combination of branding and performance measures in order to generate short-term sales uplifts on the one hand and to achieve a high level of “basic traffic noise” to the range of products on the other. The booking, evaluation and optimization of appropriate measures is done through and in close cooperation with limango`s Retail Media Team (contact for more info gladly via firstname.lastname@example.org).
Prerequisites and process of integration
Selling on the limango marketplace is simple and fair. Each interested party fills out the partner program form and the required info is submitted to limango. Afterwards, the partner management will get in touch to discuss all further steps.
The possibilities for technical integration are many – whether via a software interface of a middleware service, such as Tradebyte, plentymarkets or via a direct connection, for example via CSV or XML. We will find a solution together, for an automated and scalable connection type!
Limango partners do not pay a basic monthly fee, unlike most marketplaces. Only after successful sale of the product follows the settlement, according to a commission-driven model. The amount of the sales commission varies by category and is market standard.
limango is a leading shopping platform for young families with over 1.9 million active customers and offers a wide selection of products in numerous categories. The company offers partners individual support as well as various retail media measures along the entire customer journey. Limango partners do not pay a basic monthly fee and the sales commission varies by category.
We think limango is the perfect marketplace if your business offers products in fashion, home textiles, shoes, toys, beauty and technology, especially for young families.
Google’s Digital-Out-Of-Home Ads
Digital marketing is becoming an increasingly important priority for companies’ advertising campaigns. Google, in particular, plays a very large role in this. Google has recently expanded its repertoire and now also offers the placement of ads in the real world. This is easily done with Digital Out-Of-Home (DooH) ads.
What are DooH ads?
Digital Out-Of-Home (DooH) ads can be a great addition to other social ads. Traditional outdoor advertising “Out-Of-Home” is combined with digital aspects. This means ads are displayed on public screens and digital billboards, for example. Recently, it is now possible to publish these ads through the Google Marketing Platform, as Google has partnered with some providers such as Vistar Media and thus gaining access to the screens of major media owners such as JCDecaux or Ströer.
Advantages of DooH ads
The biggest advantage of DooH ads is that they combine the benefits of traditional OOH ads, such as the captivating formats, with the effectiveness of digital opportunities. Many of the targeting options of display ads, for example, can be applied to DooH ads. At the same time, these ads will not be interfered with by ad blockers or skipped and closed by users. Moreover, thanks to Google, they can be conveniently edited together with other advertising media on one platform via Display & Video 360. Another advantage is the flexibility that DooH ads bring. Depending on the broadcast location, for example, small differences can be applied to the creatives.
Are there also disadvantages of DooH ads?
Of course, DooH ads also bring some difficulties. For one thing, the use of creatives is a bit more complicated: a separate format is needed per ad booking, creatives could be restricted because the ad is broadcast to many users and thus sensitive content cannot be used, and creatives cannot be edited without rechecking the ad. However, re-verification and delivery of the ad can take an average of 24 hours. Another difficulty is measuring performance. Since the broadcast does not happen via Google directly, but is forwarded to a provider, the usual user-specific data is also not available. Instead, providers supply summarized impression multipliers for each screen.
Do DooH ads work?
A successful example can be seen with the online fashion retailer ASOS. The company used Display & Video 360 to easily and quickly select digital billboards through Intersection in the US and JCDecaux in the UK. Thanks to Google, everything could be bought, published and measured on a single platform. The goal of the campaign was to improve exposure for the brand. This goal was also met, as 22 million impressions were generated with the help of hundreds of digital billboards.
DooH ads, as you can see, can be a good addition to other advertising measures, especially to generate stronger brand awareness and a wider reach. Especially the fact that all campaigns can be created comfortably via the well-known Google platform brings many advantages and is convenient to use. We are looking forward to test these new possibilities and to generate an even better performance for our customers.
Do you need support or would you like to leave the online marketing of your company in professional hands? Then don’t hesitate to contact us! At Nakoa Digital we are performance marketing and retail media experts. We are happy to help you strategically move your online marketing forward! You can easily book a no-obligation consultation and ask us your question
Do you need support or would you like to leave the online marketing of your company in professional hands? We are glad to help you! Simply arrange a non-binding consultation and ask us your questions!
Successful with the right assortment strategy
Have you ever thought about your assortment strategy? We’ll show you what’s important! Find out which KPIs are most important in this context and how you can proceed in certain scenarios.
Do you need support in creating or optimizing your assortment strategy? Then contact us for a non-binding consultation. We will be happy to help you!
Changing assortment strategy
The fact that geopolitical changes have a major influence on purchasing behavior and e-commerce has been clearly demonstrated since the Covid-19 pandemic. War, inflation and reluctant shoppers are now turning “growth at any cost” into “profitability at any cost”. So how do I get the most out of my limited resources?
The most important KPIs
In order to be able to compare different products with each other, there are now many key performance indicators that are suggested to you. For a successful assortment strategy, in addition to classic KPIs such as product price, CPC per product and conversion rate per product, those that represent a cost / success relationship at product level are particularly interesting:
- ROAS per product
- Margin % / € per product
- CPA / CAC (Customer Acquisition Cost), caution with different product prices
- CPC / AOV ratio, important to consider conversion rate
Where are the optimization opportunities?
Especially in advertising on marketplaces, there are many optimization opportunities here, in addition to the adjustment of click prices and advertising texts, also the selection of advertised products and the strategy behind it.
To be successful on marketplaces in the long term, it helps to take a step back and evaluate your own product range:
Which products are my best sellers?
As a rule, 20% of the products are responsible for 80% of the sales. Special attention should be paid to these products in the advertising strategy, as changes here can have the greatest impact. It makes sense to either push these products strongly as growth products or to advertise them profitably as skimming products. If bestsellers are not promoted, potential is often wasted.
Which products are growth drivers?
Growth products are products that meet demand very well and grow disproportionately. Advertising budgets should be invested here to accelerate this growth even further.
Which products are low-performers?
Low performers have a low ROAS or a high ACoS and cannot justify the advertising spend used. The key here is to understand why this is the case. Are content / customer reviews poor? Which products work well in the category and what is done better there? Do advertised keywords not match user intent? Low performers should either be improved or excluded from ad campaigns to improve overall performance.
Strategy approaches in the most important situations
We analyzed different situations that are crucial for a successful assortment strategy and came to the following conclusions:
- Similar products: For example, if there are two gray desks in the assortment, but one of them has a significantly higher demand, once the conversion rate is over 2.5x, you should put a focus on this one.
- Different marketplaces: If the same product is specified on different marketplaces, care should be taken to ensure that only the product at the significantly lower price is offered during discount promotions. On other marketplaces,you can then pause the product or only give it a low CPC.
- Market environment: If you can see on a marketplace that top sellers and similar products are rather cheap, you should also promote rather cheap products in the assortment in a focused manner.
- Channels: You should use the online storefor branding. The focus should be on a meaningful, representative assortment, which can also be higher priced. In the case of the marketplaces, the respective strengths of the channels should be used above all. Zalando is suitable for seasonal goods on a fashion marketplace. Amazon is a great place to sell NOS (never out of stock) merchandise. In addition, the goal here can be to build a long-term strategy to become category leaders with individual products. At Limango, it is very good to sell remaining stock, in-stock merchandise and out-of-season products.
- Times: Promotional periods such as Black Friday, Cyber Monday or Prime Day are important for reducing inventory, but you should pay attention to the margins here. In addition, you need to pay attention to seasonalities of products. Furthermore, it is advantageous to promote gifts at Christmas time and to include the word “gift” in the content. Finally, vacations, weekends and public holidays should also be taken into account, because depending on the product, these can increase or decrease sales.
- Competition: If your own products have little assortment, it may make sense to exclude them from the promotion. However, if competitor products have hardly any assortment, it may make sense to attack more in order to gain market share, or to advertise less, since you can achieve more organically.
To start promoting your assortment in a targeted and successful way, you should ask yourself the following questions:
- Which products are focus products? (usually 20% of the products make 80% of the sales)
- Where is the customer’s target group located? (in case of multiple sales channels)
- What is the competition doing?
- How large is the inventory?
- What is the general strategy? Which products should be brought to the front?
- What’s going organic vs. paid?
Once all of that is clear, you can optimize your strategy and increase sales.
Remote Work and Workation
Remote work and workation have become increasingly popular in recent years, especially in the digital agency industry. But what are the pros and cons of these ways of working and how do our colleagues at Nakoa see it? In this blog article, we would like to address this question.
Would you like to become part of our Nakoa team?
Then feel free to check out our open positions.
Remote Work – advantages and disadvantages
Remote work means that employees do not work in the office, but from another location, for example from home or a café. The advantages of this way of working are obvious:
- Flexibility: Remote Work allows employees to better balance their work and personal lives. They can create their own schedule and have more freedom to choose where they work.
- Cost Savings: Remote work can also be more cost-effective, as companies need less office space and employees have fewer travel expenses.
- Increased productivity: remote work can increase employee productivity because they have fewer distractions and can work in a quieter environment.
However, despite the many benefits, there are some drawbacks to Remote Work:
- Communication: remote work can make it difficult for employees to communicate with each other due to the lack of face-to-face interactions. It’s important to have a clear communication strategy to ensure everyone is on the same page.
- Isolation: remote work can also lead to employee isolation as they do not have direct contact with their colleagues. It is important to organize regular team meetings and collaboration activities to maintain a sense of community.
Overall, 70% of the team describe their experience with remote work as positive.
Workation – advantages and disadvantages
Workation means that employees take their work with them on vacation and work from a different location, such as a beach resort or vacation home. The advantages of this way of working are:
- Increased motivation: Workation can increase employee motivation because they are in an inspiring environment and can combine their work with a vacation.
- Team building: Workation can also be a great team building experience. Employees can get to know each other outside of the work environment and build stronger relationships with each other.
- Creativity: a new environment can increase employee creativity and generate new ideas and perspectives.
However, there are drawbacks to workation:
- Poor working conditions: Workation can have a negative impact on working conditions. The workplace can be uncomfortable, and it can be difficult to focus on work when distracted by a nice vacation spot.
- Lack of rest: workation can also affect rest, as employees may not have enough time to rest and relax.
How does the Nakoa team feel about remote work and workation?
With 2 locations, a flexible home office arrangement and the possibility to also work 100% remote, we as a digital agency want to provide maximum flexibility to each individual. Because every person ticks differently and therefore also has different work preferences.
To celebrate our 5th anniversary, we also ventured into the Workation experiment and traveled to Ibiza for a week with the entire team.
But what do our colleagues at Nakoa actually think about remote work and workation? We have started a small survey.
Overall, 70% of the team describe their experience with remote work as positive. However, the team still considers communication and personal relationships to be the most important factors for successful remote working:
Overall, the high level of flexibility and improved work-life balance are particularly appreciated:
Nevertheless, communication and personal connection are still seen by the team as the most important factors for successful remote working.
On the subject of workation, as many as 50% of the team describe their experience to date as very positive and 10% as positive. The rest are neutral about workation or have not yet had any experience with it.
Most of them see accessibility and possible additional costs due to travel and accommodation as the biggest challenge:
The majority at Nakoa see the stronger bond through shared experiences, the personal interaction as well as a higher motivation through the new working atmosphere as particularly positive:
Remote work allows flexibility, cost savings, and increased productivity, but it also creates communication problems and isolation. Workation can increase motivation and creativity and promote team building, but poor working conditions and impaired rest are possible. It depends on individual needs and preferences which way of working is more appropriate. However, for most colleagues at Nakoa, the advantages clearly outweigh the disadvantages.
Would you like to join Nakoa? Check out our job openings here.
Would you like to work with Nakoa? We are experts in marketplaces and performance marketing and would be happy to help you! Simply arrange a non-binding consultation and ask us your questions!
Selling successfully with Maxeda
If you have ever dealt with DIY products in the Netherlands, you probably know Praxis. Its parent company, Maxeda DIY Group, is launching a DIY marketplace in the Benelux.
Benelux Do-it-Yourself marketplace
Get ready! Maxeda DIY Group, the largest and leading DIY retailer in Benelux, announced the launch of a new marketplace on 2 February 2023. This marketplace, which will be integrated into the websites and mobile applications of Brico, BricoPlanit, and Praxis, will be the first of its kind in the Benelux, providing customers in Belgium, Luxembourg, and the Netherlands with a one-stop-shop for all their DIY needs.
The Maxeda marketplace will offer an expanded selection of products, including at least 10,000 new products at launch in addition to the already existing 90.000 products, and eventually providing access to over one million products. Maxeda’s goal is to increase client options and make sure they can complete their DIY shopping in one location. This will make it easier for customers to discover the items they need without having to browse through multiple stores.
Brico, Praxis, and Mirakl will work together to make this happen. The first and most sophisticated business marketplace SaaS platform on the market, Mirakl, now supports the marketplaces of 350 well-known companies. It will draw on this experience to make sure the integration goes successfully.
Who are the sales partners?
To ensure the quality of the products sold on the marketplace, Maxeda thoroughly investigates eligible third-party sellers. They require that items are created under legal working conditions and that wood products are FSC or PFEC certified. Customers can easily identify sales partners on the product page by the statement “sold and delivered by.”
Who are Maxeda DIY Group, Praxis and Brico?
As stated before, Maxeda DIY Group is a DIY retailer that operates in the Benelux. It owns Praxis, the largest DIY retailer in the Netherlands, and Brico Planet, Brico’s Belgian and Luxemburgian subsidiary. With 339 owned and franchise stores represented on their website, Maxeda DIY Group is a trusted name in the DIY industry.