Full-funnel marketing with Amazon – Amazon launches placements on Prime Video in 2024

Nakoa.Digital – Full-funnel marketing with Amazon – Amazon launches placements on Prime Video in 2024

You may have heard that Amazon is planning big things to expand its advertising offering, giving advertisers and marketers a new way to reach their target audiences. In this blog article, you’ll learn all about Amazon’s latest plans that could change the marketing game. Amazon will introduce ad slots on its popular Prime Video service in 2024. This news has attracted a lot of attention in recent weeks and promises to take full-funnel marketing to a new level.

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Amazon Prime Video opens up to advertising

The latest news from Amazon states that the company plans to integrate ads into its Prime Video service. This means that viewers who use Prime Video may experience advertising in the near future. This is a notable development as in the past Amazon has mainly relied on subscription models and selling products. By introducing advertising on Prime Video, Amazon is entering a new playing field that will allow companies to reach its huge viewer base.

When will this happen?

The launch of advertising on Prime Video is expected to begin in early 2024. Initially, customers in the US, UK, Canada and Germany will be able to enjoy ad space. Later in 2024, users in France, Italy, Spain, Mexico and Australia will also be able to see ads. This phased approach will allow Amazon to test the impact of advertising on different markets and ensure that the experience is optimised for viewers.

Fewer ads than on TV

The good news for those worried about an excessive amount of advertising on Prime Video is that Amazon emphasises that the number of ads will be limited. In fact, the company plans to show “significantly fewer ads than on traditional linear TV and other streaming providers.” This is an important mention as it indicates that Amazon is committed to balancing advertising and content to preserve the user experience.

The option of an ad-free alternative

For those who want absolutely no advertising in their streaming experience, there is an option. In the US, users who prefer an ad-free experience can do so by paying a monthly surcharge of $3. The availability of an ad-free alternative in other countries will be announced at a later date. This approach gives viewers freedom of choice and allows Amazon to offer different pricing structures.

No price increase for Prime memberships

An important piece of information for current Amazon Prime members is that Amazon has no plans to increase prices for Prime memberships in 2024. This means that the introduction of advertising on Prime Video will have no direct impact on the cost of your Prime membership.

Review of Prime Video

Reviews of Prime Video are mixed. CNET calls it a “really great inclusive extra” for Prime members. However, it also points out that as a standalone service, Prime Video might be a little weaker compared to other options like Netflix and Hulu. It’s worth checking to see if Prime Video suits your individual viewing habits.

Trends in the streaming industry

The introduction of advertising on Prime Video is part of a broader trend in the streaming industry. Both Netflix and Disney+ introduced ad-supported plans last year, joining most other major streaming services, including Max (formerly HBO Max) and Hulu, which offer advertising plans. Pricing for these ad-supported plans varies by provider, with some offering lower-cost options and others offering more expensive deals.

Amazon’s experience with ad-supported streaming

Amazon already has experience in ad-supported streaming through its Amazon Freevee service, formerly known as IMDb TV. This streaming service requires no paid membership and is supported by limited advertising. It includes a mix of original content from Amazon and Freevee, as well as other films and series. There is even a Freevee channel for Prime Video.

Conclusion

The introduction of advertising on Prime Video is a significant step for Amazon and an interesting turning point in the streaming industry. This decision opens another gateway for advertisers to reach their target audiences. The ability to watch fewer ads or choose an ad-free option for an additional fee gives viewers more control over their streaming experience. It remains to be seen how this move will affect the landscape of full-funnel marketing and viewer habits, but it is certainly a development to watch. Amazon already has a strong influence on retail and digital advertising, and the introduction of advertising on Prime Video could further strengthen that influence. We will continue to monitor developments in this area closely. Stay tuned!

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Selling successfully and profitably on About You: A Guide for Fashion Brands

Nakoa.Digital – Selling successfully and profitably on About You: A Guide for Fashion Brands

The world of e-commerce offers fashion brands a variety of ways to sell products. One of these promising ways is through online marketplaces, where millions of potential customers search for trendy clothes, shoes and accessories. In this article, we will take a closer look at how fashion brands can successfully and profitably sell on the ABOUT YOU marketplace.

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ABOUT YOU: A promising marketplace

Over the past few months, our marketplace experts at Nakoa have taken a close look at the performance of many of our fashion customers on the ABOUT YOU marketplace. The results were extremely promising and offer valuable insights for brands looking to expand their presence on marketplaces.

  1. Lower cost per click (CPC) – More visibility: One of the outstanding features of ABOUT YOU is the comparatively lower cost per click (CPC) compared to other marketplaces such as Zalando. On average, CPCs on ABOUT YOU are about four times lower. This means that fashion brands can gain more visibility and traffic here at a fraction of the cost. A lower cost base makes it possible to use marketing budgets more efficiently and achieve greater reach.
  2. Impressive Return on Ad Spend (ROAS) – Maximum profitability: Return on Ad Spend (ROAS) is a key measure of advertising campaign profitability. For some of our clients, we achieved impressive ROAS results on ABOUT YOU – often more than double that of Zalando and sometimes even in the four-digit range. These figures illustrate the enormous potential of ABOUT YOU as an efficient advertising platform for fashion brands. Here, investments in advertising can generate a significant profit.
  3. Challenges of scaling – Sponsored Products: While ABOUT YOU undoubtedly offers many benefits, there are also some challenges, especially in terms of scaling. One of the challenges is that the algorithm usually favors wholesale brands. This means that smaller fashion brands have to work harder to increase their visibility in the marketplace. In addition, there are fewer ad placements overall on ABOUT YOU compared to other platforms.
  4. Our conclusion: ABOUT YOU as a promising marketplace: our experience with ABOUT YOU shows that this marketplace is an excellent option for fashion brands to achieve impressive performance even with a limited budget. The lower CPCs and high ROAS values make ABOUT YOU a promising marketplace and advertising channel for fashion brands.

Tips for success on marketplaces

In addition to the specific advantages of ABOUT YOU, there are some proven strategies that can help fashion brands market successfully and profitably on marketplaces:

  • Optimization of product information: A detailed and appealing product description, high-quality images, and correct pricing are critical to gaining customer trust.
  • Targeted advertising: Use the advertising options on marketplaces to increase your visibility. Be sure to use the right targeting to best appeal to your target audience.
  • Manage inventory: Efficient inventory management is essential to ensure high customer satisfaction and avoid negative reviews due to delivery issues.
  • Customer Service: Provide excellent customer service to resolve customer questions and issues in a timely and professional manner.
  • Leverage feedback: Analyze customer reviews and use feedback to continuously improve your products and services.
  • Multi-channel strategy: Consider a multi-channel strategy that includes building your own e-commerce website in addition to marketplaces. This provides additional flexibility and independence.
  • Regular analysis: Monitor the performance of your products and campaigns on marketplaces continuously and adjust your strategy accordingly.

Conclusion

Selling successfully and profitably on marketplaces like ABOUT YOU requires a well thought-out strategy, clear positioning and continuous adjustments. The lower cost per click and impressive ROAS values make ABOUT YOU a promising option for fashion brands. Through a combination of targeted advertising campaigns, high-quality products and excellent customer service, fashion brands can successfully take off on marketplaces and grow their business.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Marketing and sales potential on ManoMano

Nakoa.Digital – Marketing and sales potential on ManoMano

ManoMano is the online marketplace for all DIY and garden lovers! ManoMano attracts a specific DIY target group that loves DIY, renovation and gardening. This means you can showcase your products directly to this ready-to-buy audience, resulting in higher conversion and more relevant customers. But when should you consider ManoMano and how can you benefit from it?

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Target group and niche

ManoMano targets a specific DIY audience that has a passion for DIY, renovation and gardening. If your brand offers products in these areas, ManoMano is the ideal marketplace to score directly in front of your target audience. It is always easier to sell products when customers are already searching for them. This allows for a higher conversion rate and more relevant customer relationships.

Wider reach

Being on ManoMano opens the door to a broad customer base that you might not be able to reach through other sales channels. This means you expand your reach and have the opportunity to attract new customers. Do-it-yourselfers and garden enthusiasts from different regions can discover and buy your products.

Trust and credibility

ManoMano has an excellent reputation in the DIY and gardening industry. By listing your products on this marketplace, you can benefit from this positive image. Customers who trust ManoMano will also trust your brand when they see your products there. This can help you to gain the trust of new customer groups.

Marketing and visibility

ManoMano actively invests in marketing activities to promote the marketplace and attract customers. As a seller on ManoMano you can benefit from these marketing efforts without having to increase your own advertising budget. Your products become part of a targeted marketing campaign that increases your visibility and attracts customers to you.

Sales tools

ManoMano offers a variety of tools and features to help you manage sales and inventory. These tools make it much easier to process orders and deal with customer enquiries. This helps to keep your sales processes running smoothly and your customers happy.

Cross-selling

On ManoMano you can often present your products in combination with other relevant products. This enables positive cross-selling effects. For example, if a customer buys a lawn mower, you can also offer him matching accessories such as lawn seeds or garden tools. This will increase the average basket value and increase your sales

Internationalisation

ManoMano is already present in several countries, including France, Germany, Italy and Spain. This gives you the opportunity to sell across national borders and expand your international presence. You can reach customers in different countries and offer your products worldwide.

Launch on ManoMano

ManoMano offers e-commerce companies the opportunity to present DIY and garden products to a specific target group. But what is the best way to be successful on ManoMano?

  • Step 1 – Strategy on ManoMano
    Whether you want to focus on a specific niche or pursue a quality strategy, our marketplace team at Nakoa Digital | Scaling Marketplaces can help you choose and develop a tailored product and marketplace strategy. A clear strategy is crucial to succeed on ManoMano.
  • Step 2 – Setup & Integration on ManoMano
    Integration on ManoMano can be done via the API or an integration partner such as ChannelEngine. It is important to ensure a smooth integration so that your products can be presented in the best possible way on the marketplace.
  • Step 3 – ManoMano Fulfillment
    ManoMano even offers its own fulfilment programme that can help you manage the logistics and shipping of your products efficiently. This takes the pressure off you and keeps your customers happy.
  • Step 4 – SEO & Content on ManoMano
    Search engine optimisation (SEO) and content optimisation are crucial to maximise your visibility and reach on ManoMano. You should ensure that your product pages are optimised to rank well in search results. Furthermore, engaging and informative content is important to attract customers.
  • Step 5 – Retail Media
    We can develop your appropriate marketing strategy to increase your sales. This can be done through sponsored products, onsite display ads or offsite campaigns on platforms such as Facebook and others. A targeted marketing strategy will help maximise your presence on ManoMano and generate more sales.

Conclusion

ManoMano offers companies in the DIY sector an excellent opportunity to present DIY and garden products to a specific target group. With the right strategy, integration and marketing efforts, you can succeed in this emerging marketplace and benefit from the many advantages it offers. If your brand offers products for DIY and gardening enthusiasts, it’s time to put ManoMano on your radar and take advantage of the opportunities this marketplace offers.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Shopping Events in Q4 2023: A guide for e-commerce businesses

Nakoa.Digital – Shopping Events in Q4 2023: A guide for e-commerce businesses

The fourth quarter of each year is a crucial period for e-commerce companies. Shopping events in this quarter provide a unique opportunity to drive sales and successfully close the fiscal year. There are some outstanding shopping events in focus in 2023, and we would like to provide a comprehensive overview of the most important events in Q4 2023.

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Amazon Prime Days (October 10-11)

Amazon Prime Day is a hugely important shopping event on the e-commerce calendar. Businesses selling on Amazon should start preparing early. This event is exclusive to Amazon Prime members and offers a wide range of products at deeply discounted prices. Businesses should take advantage of this opportunity to spotlight their products.

The special feature of Amazon Prime Day is its reach and the high propensity of Prime members to buy. It is therefore advisable to plan special promotions and ensure that the product range is well prepared. A targeted advertising campaign and the use of Amazon advertising opportunities can increase the visibility of the offers and increase conversion rates.

Halloween (October 31)

While Halloween is primarily a celebration of fright and dressing up, it has also become a major shopping event in recent years. On October 31, many people go in search of costumes, decorations and candy, providing an excellent opportunity for businesses to market their Halloween-related products.

What makes Halloween special is its seasonality and the strong demand for special products. Businesses that specialize in Halloween or offer products related to the holiday should increase their marketing efforts to capture customers’ attention.

This can be done by designing appealing product pages, using social media and running targeted advertising campaigns. It’s also important to keep an eye on delivery times, as customers will want to receive their Halloween products in time for the holiday. For businesses, Halloween offers the opportunity to be creative and showcase their products in unconventional ways to appeal to customers’ festive spirits.

Singles Day (November 11)

Singles Day, originating in China, has become a global shopping event. On November 11, many online retailers offer significant discounts to celebrate single people. For companies operating in international markets such as Alibaba or Temu, Singles Day is crucial.

What makes Singles Day special is its international focus and its emphasis on online sales. Companies should develop targeted marketing strategies to appeal to international customers and ensure that their products are presented in an appealing way on the platforms. Using cross-border e-commerce tools and providing local payment options can increase success on this day.

Alibaba Shopping Festival (November 11)

The Alibaba Shopping Festival is an integral part of Singles Day. Businesses that sell on Alibaba have the opportunity to participate in this huge shopping event. What makes the Alibaba Shopping Festival so special is the enormous reach and variety of products on offer.

For companies present on Alibaba, it is crucial to optimize their product pages for the Chinese market. This includes using Chinese keywords and customizing product images to appeal to Chinese shoppers. It is also important to familiarize yourself with the special logistics and shipping requirements for international customers.

Black Week (week before Black Friday)

Black Week is a week of discounts and special offers that precedes Black Friday. Many retailers, including Amazon offer significant discounts during this time. What makes Black Week special is its duration and the wide range of products that are offered.

Companies should use Black Week to prepare their inventories and launch marketing campaigns. Targeted promotion of “lightning deals” and offering special promotions for the entire week can attract customers’ attention. It is advisable to start preparations early to meet demand and get the most out of this event.

Black Friday (November 24)

Black Friday is undoubtedly one of the most famous and anticipated shopping events in the world. It falls on November 24 in 2023 and attracts millions of customers to online marketplaces and stores. For businesses, Black Friday is a goldmine to significantly increase their sales.

The special feature of Black Friday is its wide range of offers and the high propensity of customers to buy. Companies should prepare for this day early by preparing attractive discounts and special offers. Product presentation, appealing product descriptions and targeted marketing campaigns are essential to stand out from the crowd and attract customers.

Additionally, companies should ensure that their logistics and customer support are ready for the increased rush. A smooth ordering process and clear communication regarding delivery times are crucial to ensure customer satisfaction.

Cyber Monday (November 27)

Cyber Monday, which falls on November 27, marks the end of the intense shopping week following Black Friday. This day is dominated by online deals and is particularly attractive for e-commerce companies.

The special feature of Cyber Monday is its focus on online sales. Companies should use this opportunity to strengthen their online presence and develop targeted online marketing strategies. Email marketing, social media advertising and search engine marketing are effective tools for getting noticed.

It is important to ensure that the website is equipped to handle the increased traffic and sales activity. Customers expect smooth online shopping experiences and easy checkout processes. Companies should also strengthen their customer support to answer customer questions and concerns in a timely manner.

Green Monday (December 12)

Green Monday, also referred to as Cyber Monday 2, is another important day for e-commerce in Q4 2023. This day falls on December 12 and is considered one of the last days for shoppers to shop in time to receive their gifts on time before Christmas. Businesses should consider this the last chance to sell their products before the holidays.

Green Monday provides an excellent opportunity to draw attention to leftover inventory or provide additional sales incentives. It’s wise to launch targeted email marketing campaigns and run social media ads to reach potential customers. Make sure delivery times are clearly communicated to meet customer expectations and avoid potential disappointment.

Super Saturday (December 17)

Super Saturday, also known as Panic Saturday, is the last Saturday before Christmas and falls on December 17 in 2023. This day is significant for last-minute shoppers and can lead to an increase in customer traffic. Businesses should make sure they have enough customer support staff on hand and efficient logistics to handle last-minute orders.

Putting a focus on gift ideas and express shipping can help meet customers’ needs and minimize their shopping stress. Super Saturday can also be an opportunity to promote coupons or last-minute deals to boost sales.

Boxing Day (December 26)

Boxing Day, celebrated on December 26, is significant in some countries, particularly the United Kingdom and Canada. In Germany, however, the day is not quite as relevant. This day is traditionally known for sales and discounts. Companies should use this day to reduce inventories and make room for new products.

Targeted advertising of stock sales and seasonal products can attract shoppers’ attention. It’s also a good time to start year-end clearances and inventory preparations. Customers often expect deep discounts, so it’s important to create attractive offers to boost sales.

Conclusion

Overall, shopping events in Q4 2023 present a variety of opportunities for e-commerce businesses. With careful planning, marketing strategies, and attention to the unique characteristics of each event, businesses can make the most of this busy time of year and increase sales. It’s critical to start preparing in time to meet customer expectations and successfully navigate through Q4.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Successful selling on Galaxus: The most important tips & strategies for traders

Nakoa.Digital – Successful selling on Galaxus: The most important tips & strategies for traders

The e-commerce market is booming and you may be looking for new ways to sell your products online. One platform that has gained a lot of importance in recent years is Galaxus. As a subsidiary of Digitec Galaxus AG, the largest online retailer in Switzerland, Galaxus has also established itself on the German market and offers you as a retailer an attractive opportunity to present and sell your products. In this article, we would like to introduce you to some tips and strategies on how to sell successfully on Galaxus.

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Galaxus – Optimisation of the sales strategy

To sell successfully on the Digitec Galaxus marketplace, you need a well thought-out strategy. In this guide, we will show you important steps to optimise your presence and increase your sales figures on Galaxus. Let’s dive into the world of Galaxus optimisation.

Tip 1: Keyword research and optimisation

The fundamental basis for a successful SEO strategy is keyword research. Find the most relevant keywords related to your products or services and carefully integrate them into your product descriptions and titles. This will help you to be found better in the Galaxus search results.

Tip 2: Create appealing product descriptions

Your product descriptions should not only be informative, but also engaging. Make sure you provide all the important information a customer needs to make an informed purchase decision. Use clear and compelling language to highlight the benefits of your products.

Tip 3: High-quality images and videos

Pictures are worth a thousand words. Make sure you upload high-quality images of your products that show them at their best. If necessary, supplement these images with videos to appeal even more to potential customers.

Tip 4: Pricing and competitiveness

The right pricing is crucial. Research your competitors’ prices on Digitec Galaxus and adjust your prices accordingly. A competitive price can increase the likelihood that customers will buy from you.

Tip 5: Customer reviews and feedback

Customers’ opinions play an important role. Ask your customers for reviews and feedback on your products. Positive reviews can boost the confidence of potential customers and increase your chances of selling.

Tip 6: Social media integration

Use the power of social media to promote your Galaxus presence. Share your Galaxus listings on your social media platforms to gain more visibility and attract potential customers.

Conclusion

Galaxus offers a wealth of opportunities for online sellers to succeed. By following these steps, you can optimise your presence on Galaxus and increase your sales. Don’t forget to regularly check your stats and adjust your strategy if necessary. With the right approach, Galaxus can become an important sales channel for your business.

Galaxus – Tips for sellers

What should you look out for if you want to sell products via the Galaxus marketplace in Germany? In this guide we give you tips for a successful listing:

Tip 1: High-quality product data is crucial

One of the most important things you should consider is the quality of your product data. Your customers expect clear and detailed information about the products they want to buy. Make sure your product data is complete and accurate. This includes information such as product descriptions, images, prices, EAN codes, weight and country of origin. The better your product data, the more likely it is that customers will choose your product.

Tip 2: Use fully automated interface

Galaxus offers you the option of connecting via an interface such as ChannelEngine, Channable or Tradebyte. A fully automated interface allows you to manage your product data and orders efficiently. This minimises manual tasks and reduces the risk of errors. Make sure your interface is well configured and working smoothly to increase the efficiency of your sales processes.

Tip 3: Focus on customer satisfaction

Customer satisfaction is at the heart of a successful sale on Galaxus. Make sure you respond to customer queries and feedback promptly. Galaxus usually expects feedback within 24 hours. The faster you respond to customer queries, the more positive your retailer rating will be.

Tip 4: Take advantage of marketing opportunities

Galaxus offers you various retail media & marketing opportunities to promote your products. Even if you sell under your own name and branding, you can benefit from Galaxus marketing services. Your product can be placed in personalised newsletters or used in marketing campaigns. This increases the visibility of your products and can lead to higher sales.

Tip 5: Pay attention to price competence

While you retain pricing sovereignty as a trader, you should make sure to offer competitive prices. Customers often compare prices on different platforms, and competitive prices can increase your chances of selling. Also, be aware of Galaxus’ fee structure and calculate your prices accordingly.

Tip 6: Offer a variety of payment options

Providing different payment options for your customers is important to make the buying process as convenient as possible. Galaxus offers a variety of payment options, and you should ensure that your customers have the option to pay conveniently.

Tip 7: Keep an eye on stock levels

The stock level per product is transmitted via the “StockPricing” document. Make sure your stock levels are up to date to avoid delivery delays. If a product is no longer available, you should remove it from all files.

Tip 8: Pay attention to delivery accuracy

Galaxus places great importance on the accuracy of deliveries from retailers. You should make sure that your deliveries are on time and reliable. Galaxus regularly checks the delivery accuracy and informs you if it falls below the minimum value. Repeated violations may result in adjustments to the delivery time or even exclusion from the merchant programme.

Tip 9: Profit from the community

Galaxus is not only a marketplace, but also an active community. Get involved in the community, answer customer questions and take part in discussions. This can help to strengthen your reputation as a retailer and gain the trust of customers.

Conclusion

Galaxus offers you as a retailer an attractive platform to successfully sell your products. With high-quality product data, efficient processes and excellent customer service, you can build a strong presence on Galaxus and increase your sales. Follow these tips and strategies to maximise your chances of success on Galaxus and benefit from the growing opportunities in e-commerce.

Du möchtest mehr Infos?
Patrick ist unser Head of Retail Media. Mit seiner langjährige Erfahrung im Verkauf auf Marktplätzen berät er dich zu Marketing und Content Themen. Zudem unterstützt er dich beim passenden Marktplatz-Setup, um das Wachstum deines Unternehmens zu beschleunigen. Kontaktiere ihn per Mail oder per Telefon unter+49 89 215 276 60.

Trendyol – THE new fashion marketplace in Europe?

Nakoa.Digital – Trendyol – THE new fashion marketplace in Europe?

In a world that is becoming increasingly digital, shopping for fashion online has long become the norm. New platforms and marketplaces are constantly taking the stage to revolutionize fashion consumption and delight customers worldwide. One of these emerging names is Trendyol, a Turkish-based online marketplace that is about to conquer the European fashion industry. But what’s behind this new fashion player? In this article, we take a closer look at Trendyol, analyze its expansion strategy, and consider whether it can indeed emerge as one of the leading fashion marketplaces in Europe.

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The making of Trendyol

Trendyol was founded in 2010 by Demet Mutlu and has since embarked on an impressive journey through the fashion world. With a combination of a large, young Turkish population and the availability of high-quality mass production facilities in Turkey, Trendyol has turned the fashion industry on its head. From an online fashion store, it has evolved into a mobile-first marketplace that not only showcases renowned international brands like Valentino and Puma, but also brings Turkish brands like LC Waikiki and Defacto to the fore.

The expansion to Europe

While Trendyol already has a strong presence in Turkey, it has set its sights on gaining a foothold in Europe in recent years. In Germany in particular, Trendyol has pursued an ambitious expansion strategy. In 2018, Trendyol entered the German market with a focus on fashion sales. It launched on partner platforms such as Zalando and About You as well as with its own app. The decision to conquer Europe’s largest fashion market was both strategic and bold.

The marketing strategy

Trendyol has pursued an eye-catching marketing strategy in Germany to attract attention and build a loyal customer base. A large part of this strategy lies in influencer marketing. Trendyol has launched collaborations with well-known German influencers such as BibisBeautyPalace and Julia Beautx and created their own landing pages on the Trendyol marketplace. Through personal discount codes and recommendations, influencers have generated millions of views and interactions. This approach is highly reminiscent of the successful marketing strategy of Chinese provider Shein.

The successes and challenges

Trendyol’s successes in Germany cannot be overlooked. Within a few years, the company has gained more than one million customers and established itself as an online destination for fashion. The mobile-first marketplace has a wide range of products and brands on offer and aims to provide customers with a seamless shopping experience. Trendyol’s influencer program, TrendFam, has not only raised its profile, but also made it the fashion brand most mentioned by influencers.

However, there are also challenges along the way to success. Critics point to a lack of transparency regarding sustainability efforts and quality issues with the products offered. While Trendyol offers a wide range of products and brands, it also needs to ensure that quality and sustainability are not neglected.

The Future of Trendyol

The question remains: Can Trendyol really rise to become one of the leading fashion marketplaces in Europe? With ambitious goals, such as sales of three billion euros by 2025 in Germany, Trendyol undoubtedly has big ambitions. Its successes in recent years and intensive marketing strategy suggest that the company is on the right track.

Trendyol’s future, however, depends on several factors. It needs to ensure that its products are high quality and sustainable in order to gain the trust of customers. A balanced mix of international and Turkish brands will continue to be important. In addition, Trendyol will need to adjust its marketing efforts to build a loyal customer base and ensure long-term success.

Overall, Trendyol is at a crucial turning point in its development. With a clear focus on expansion and innovation, it has the potential to become a major player in the European fashion world. The coming years will show whether Trendyol can successfully follow this path and whether it can truly become the new fashion marketplace in Europe.

Conclusion

Trendyol, the emerging Turkish online marketplace, has come a remarkable way in recent years to conquer the European fashion world. With an impressive expansion into Germany and an ambitious marketing strategy, the company has laid a solid foundation for its success. Close collaboration with influencers, a wide range of products and brands, and a focus on a seamless shopping experience have helped Trendyol establish itself as a serious fashion marketplace.

Trendyol’s future, however, depends on its ability to meet industry challenges while driving innovation. The quality and sustainability of the products it offers will play a key role, as will maintaining a loyal customer base. While ambitions are high, Trendyol must continue to balance international and Turkish brands in order to offer a balanced selection for its customers.

Overall, Trendyol’s success story shows that fashion retailing in the digital age knows no boundaries. New players can blossom in a short period of time and challenge the traditional fashion world. Trendyol has set out to be an important part of this change. Whether it truly becomes THE new fashion marketplace in Europe depends on the company’s ability to realize its vision and establish itself as a trusted and innovative platform. The coming years will undoubtedly be exciting to watch how Trendyol evolves and the impact it will have on the fashion world.

Need help with retail media?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at+49 89 215 276 60.

Advertising on Reddit: Unlocking the Power of an Engaged Community

Nakoa.Digital – Advertising on Reddit: Unlocking the Power of an Engaged Community

In the ever-evolving landscape of digital marketing, Reddit has emerged as a vibrant platform with immense potential for advertisers. With its unique structure and active user base, Reddit offers a wealth of opportunities to connect with specific target audiences, drive engagement, and achieve marketing goals. In this blog post, we will explore the key aspects of advertising on Reddit, including its general description, target groups, ad formats, customer journey coverage, recommended formats for specific goals, KPIs, and tracking capabilities.

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What is Reddit?

Reddit is a social news aggregation and discussion platform where users can share content, participate in communities (known as subreddits), and engage in conversations on a wide range of topics. It is often referred to as the “front page of the internet” due to its extensive user-generated content and diverse communities. Reddit attracts millions of active users who contribute, vote, and comment on posts, fostering a highly engaged community.

Target Groups on Reddit

Reddit hosts a vast array of communities covering virtually any interest imaginable. This diversity makes it an ideal platform for targeting specific audience segments. Whether you’re looking to reach tech enthusiasts, fashion aficionados, gamers, or professionals in various fields, Reddit offers a niche community for almost every interest group. Through careful targeting, advertisers can tailor their campaigns to match the demographics, interests, and behaviors of their desired audience.

Ad Formats on Reddit

Reddit provides several ad formats to help advertisers effectively engage with users. These include:

  1. Promoted Posts:
    These are native advertisements that blend seamlessly with regular posts on Reddit. Promoted Posts appear organically within the feed and allow advertisers to include images, videos, and links to external websites.
  2. Display Ads:
    Positioned in the sidebar of Reddit, display ads can showcase compelling visuals, headlines, and brief descriptions. They can be static or animated and are often used to generate brand awareness.
  3. Video Ads:
    Reddit supports in-stream video ads that autoplay within the feed. These ads capture users’ attention and can be particularly effective for storytelling and showcasing products or services.
  4. Sponsored Subreddits:
    Advertisers can sponsor entire subreddits to enhance brand visibility and establish a presence within a specific community. Sponsored Subreddits often include customized branding elements and links to relevant content.

Reddit and the Customer Journey

Reddit’s advertising capabilities cover various stages of the customer journey or marketing funnel. From building brand awareness and consideration to driving conversions and customer loyalty, Reddit can effectively support each phase. The platform’s diverse communities allow advertisers to engage with potential customers early in their discovery process, creating brand associations and capturing their interest. As users progress through the customer journey, targeted campaigns can guide them towards conversion and nurture long-term relationships.

Choosing the Right Ad Formats for Specific Goals

To achieve specific marketing goals on Reddit, different ad formats can be strategically employed:

  1. Brand Awareness:
    Promoted Posts, Display Ads, and Sponsored Subreddits are well-suited for creating brand awareness. These formats allow advertisers to reach a broad audience, maximize visibility, and generate interest.
  2. Engagement and Community Building:
    Promoted Posts and Sponsored Subreddits encourage community interaction and engagement. By leveraging the power of conversations, advertisers can foster meaningful connections with their target audience.
  3. Conversion and Lead Generation:
    Promoted Posts with clear calls-to-action and targeted messaging can drive users to take desired actions. Coupled with well-designed landing pages, they can effectively generate leads and conversions.

Key Performance Indicators (KPIs) and Tracking Capabilities

When measuring the success of Reddit advertising campaigns, several KPIs can be tracked:

  1. Impressions and Reach:
    Monitor the number of times ads are displayed (impressions) and the unique audience reached to gauge campaign visibility.
  2. Click-Through Rate (CTR):
    Measure the percentage of users who clicked on your ad to assess its effectiveness in capturing attention.
  3. Engagement Metrics:
    Track upvotes, comments, shares, and time spent on your content to evaluate audience engagement and interest.
  4. Conversion Metrics:
    Utilize Reddit’s tracking and pixel capabilities to measure conversions, such as form submissions, purchases, or app installs.

Reddit offers robust tracking and reporting features, including conversion tracking, conversion pixel integration, and third-party tracking options. These tools enable advertisers to gain valuable insights into campaign performance, optimize strategies, and refine targeting for better results.

Conclusion

Advertising on Reddit opens up a world of opportunities for marketers seeking to connect with engaged communities and niche audiences. By understanding the platform’s unique features, available ad formats, customer journey coverage, and tracking capabilities, advertisers can develop effective campaigns tailored to their goals. With Reddit’s expansive user base and active community participation, brands can leverage its potential to amplify their reach, drive engagement, and achieve tangible business outcomes.

You can also read our articles on Instagram, Facebook, TikTok, Pinterest and LinkedIn. We’re more than happy to help you promote on social media as well.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Unlocking Business Success: Advertising on LinkedIn

Nakoa.Digital – Unlocking Business Success: Advertising on LinkedIn

In today’s digital era, advertising has become an essential component of any successful marketing strategy. With its vast network of professionals and robust targeting capabilities, LinkedIn has emerged as a prominent platform for businesses aiming to reach their target audience effectively. In this blog post, we will explore the power of advertising on LinkedIn, including its general description, target groups, ad formats, coverage of the customer journey, key performance indicators (KPIs), and tracking capabilities.

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LinkedIn, founded in 2002, is the world’s largest professional networking platform. With over 774 million members in more than 200 countries, it offers a unique environment for businesses to connect with professionals across various industries. Unlike other social media platforms, LinkedIn focuses explicitly on professional networking, making it an ideal space for B2B marketing and professional services.

Target Groups on LinkedIn

LinkedIn’s user base primarily consists of professionals, decision-makers, and industry leaders. From entry-level employees to CEOs, you can find individuals from diverse backgrounds and industries on LinkedIn. This platform enables businesses to target specific demographics based on factors like job title, company size, industry, seniority, and interests. Whether you are targeting C-suite executives, HR professionals, or marketing managers, LinkedIn offers a rich pool of potential customers.

Ad Formats on LinkedIn

LinkedIn provides a range of ad formats to cater to different marketing goals and audience preferences. The key ad formats include Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads. Sponsored Content appears directly in users’ newsfeeds, allowing you to promote articles, videos, and other forms of engaging content. Sponsored InMail delivers personalized messages directly to users’ LinkedIn inboxes. Text Ads are small, text-based ads that appear on the side or top of users’ LinkedIn pages. Dynamic Ads enable personalized ad experiences by dynamically inserting profile pictures and names into the ads.

Coverage of the Customer Journey

LinkedIn can effectively cover various stages of the customer journey or sales funnel. At the top of the funnel, you can use LinkedIn to raise brand awareness, drive website traffic, and generate leads through engaging content and sponsored posts. In the middle of the funnel, you can nurture leads by providing relevant industry insights, sharing case studies, and offering value through targeted InMail campaigns. Finally, at the bottom of the funnel, you can leverage LinkedIn’s precise targeting capabilities to convert leads into customers by promoting offers, product demos, and exclusive discounts.

Choosing the Right Ad Formats

To achieve specific marketing goals, it’s crucial to select the appropriate ad formats on LinkedIn. For brand awareness and engagement, Sponsored Content and Dynamic Ads are effective choices. If lead generation is the primary goal, Sponsored InMail and Text Ads can be powerful tools. The key is to align the ad format with your campaign objectives and the preferences of your target audience.

Key Performance Indicators (KPIs)

To measure the success of your LinkedIn advertising campaigns, you can track various KPIs. Some essential KPIs to consider include click-through rates (CTRs), engagement rates, conversion rates, cost per lead (CPL), and return on ad spend (ROAS). These metrics provide insights into the performance of your campaigns and enable you to optimize your strategies accordingly.

Tracking and Pixel Capabilities

LinkedIn offers robust tracking and pixel capabilities to help you measure the effectiveness of your campaigns. The LinkedIn Insight Tag is a small snippet of code that you can add to your website to track conversions, retarget website visitors, and gain valuable audience insights. By leveraging this pixel, you can accurately measure the impact of your LinkedIn ads, optimize your targeting, and refine your messaging to achieve better results.

Conclusion

Advertising on LinkedIn provides businesses with a powerful platform to connect with professionals, target specific demographics, and drive tangible results. With its diverse ad formats, coverage of the customer journey, and comprehensive tracking capabilities, LinkedIn empowers marketers to reach their goals and maximize their return on investment. By strategically utilizing the vast potential of LinkedIn’s advertising offerings, businesses can unlock new opportunities, enhance their brand presence, and engage with their ideal customers in a professional and meaningful way.

You can also read our articles on Instagram, Facebook, TikTok, Pinterest and Reddit. We’ll be happy to support you!

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.

Sell online in the Netherlands

Nakoa.Digital – Sell online in the Netherlands

We help you generate more online sales in the Netherlands. We do this from our offices in Munich and The Hague.

What we are doing.

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

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The Dutch market

With a population of around 17 million, the Netherlands is an attractive target market for German companies. The small country scores not only with its outstanding logistics, but also with favorable legal conditions and a highly qualified, multilingual workforce. Despite the fact that they are our neighbors, however, there are still many cultural differences that can lead to misunderstandings.
Nakoa is a German company with a Dutch co-founder and CEO who has many years of experience in online marketing in Germany as well as in the Netherlands. Since Nakoa combines knowledge of both cultures, we can optimally advise our clients on their strategic decisions. We have thus already helped several German companies to successfully enter the Dutch market.
We are not accountants or tax experts, but we know from experience which first steps to take.

Would you like to know how we can help you take the first steps in the Dutch market?

Contact us

Consulting and Strategy

With offices and staff in The Hague and Munich, we can help your business make the move to the Netherlands.
We know the Dutch market and work for SMEs in the Netherlands.

Want to know if you can be successful in the Netherlands?

Contact us

Online Marketing for the Dutch Market

We help you get found online and translate your content. We optimize SEO for the Netherlands and set up advertising campaigns in Google Ads, Facebook, Instagram and other marketing channels

Want to get started with online marketing in the Netherlands?

Contact us

Online marketplaces

Want to sell your products on marketplaces like Bol.com and Amazon? Or do you want to know which marketplaces are right for your products? We have experience with marketing campaigns on almost all popular Dutch marketplaces and know the pitfalls

Do you want to sell your products on Dutch marketplaces?

Contact us

Dutch
Translations

Do you need translations for your website or online marketplace product pages? We are not a classic translation agency, but we will be happy to help you with the translation of your texts into Dutch.

You want to outsource content translations?

Contact us

Logistics
in the Netherlands

Do you want to ship your products to or within the Netherlands? We work with partners and can advise you on different types of products

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

Selling successfully with limango

Nakoa.Digital – Selling successfully with limango

Do you sell fashion, home textiles, shoes and toys and your target group is young families? Then limango could be the perfect marketplace for you. We’ll explain to you what’s important at limango and how you can successfully sell online on the marketplace. Do you have questions or need support selling on limango? We will be happy to help you! Simply arrange a non-binding consultation and ask us your questions!

Activate your e-commerce potential!
We are your forward-thinking coach for successful marketplace management & retail media as well as revenue-boosting performance marketing. You need support? Simply arrange a non-binding consultation and ask us your questions!

GET IN TOUCH

 

Short description about limango

The company limango, based in Munich, is the leading shopping platform for young families. Meanwhile, the company, which belongs to the Otto Group, has over 1.9 million active Kund:innen. limango offers with over 3,000 brands a wide selection in numerous categories, for the family. Whether it is fashion, home textiles, shoes for children or adults, toys, beauty or decorative items for the home or even technology – limango should be the first choice for a connection if the target group family is to be reached. Over 2. million newsletter subscribers receive daily notifications of attractive promotions – every 5th family has already shopped on limango.

In the beginning, the company started with the closed online store and built up a loyal community within a very short time as a private shopping platform. In 2017, the limango marketplace was created, whereby an even larger and, above all, more permanent assortment in all family-relevant categories is offered in the open store. The main aim here is to meet the needs of end customers – because the needs of the target group are always the focus. In the promotions area, users receive selected offers from top brands on a daily basis. The action business is also accessible to the marketplace partners and a lucrative opportunity to increase visibility, brand awareness and performance or specifically strengthen their own sales & sales phases.

Why limango?

limango offers partners access to a large number of active and loyal customers. Each partner receives individual support and advice from an assigned, category-specific partner manager in order to plan targeted advertising campaigns and achieve their own marketplace goals, among other things. The limango partner management team is available at all times for individual consultations on questions, comments or optimization of the product range: Together, in partnership & at eye level to success!

To enable the partner to focus fully on its core business, limango takes care of customer service in addition to payment management and offers a variety of marketing measures to generate more traffic and thus sales. Other special features are the partnership-based sales commissions and that there are no other ongoing costs. limango is a curated marketplace where there is no price war between merchants. (If you would like more info or specific offers, the sales team will be happy to hear from you: sales-marketplace@limango.com).

Retail Media at limango

To push brand promotions, but also to increase the visibility of the assortment in the open store independently of promotion placements, limango offers various retail media measures along the entire customer journey (including newsletter placements, Social Media, Display Advertising Onsite). limango`s recommendation here is always to drive a combination of branding and performance measures in order to generate short-term sales uplifts on the one hand and to achieve a high level of “basic traffic noise” to the range of products on the other. The booking, evaluation and optimization of appropriate measures is done through and in close cooperation with limango`s Retail Media Team (contact for more info gladly via adsales@limango.com).

Prerequisites and process of integration

Selling on the limango marketplace is simple and fair. Each interested party fills out the partner program form and the required info is submitted to limango. Afterwards, the partner management will get in touch to discuss all further steps.

The possibilities for technical integration are many – whether via a software interface of a middleware service, such as Tradebyte, plentymarkets or via a direct connection, for example via CSV or XML. We will find a solution together, for an automated and scalable connection type!

Cost

Limango partners do not pay a basic monthly fee, unlike most marketplaces. Only after successful sale of the product follows the settlement, according to a commission-driven model. The amount of the sales commission varies by category and is market standard.

Conclusion

limango is a leading shopping platform for young families with over 1.9 million active customers and offers a wide selection of products in numerous categories. The company offers partners individual support as well as various retail media measures along the entire customer journey. Limango partners do not pay a basic monthly fee and the sales commission varies by category.

We think limango is the perfect marketplace if your business offers products in fashion, home textiles, shoes, toys, beauty and technology, especially for young families.

Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at+49 89 215 276 60.