Amazon A/B Testing – more conversions in 4 weeks

Nakoa.Digital – Amazon A/B Testing – more conversions in 4 weeks

Aloha and welcome to our guide on Amazon A/B Testing! Here we show you how A/B testing works on the Amazon platform and can take your sales performance to a new level. Once you get the hang of it and master the tricks, you can conquer the Amazon brand and catapult your sales to unimagined heights thanks to data-based decisions and valuable insights. And you can do it in as little as 4 weeks!

Even those who already use Amazon A+ content or even premium A+ content can get more conversions out of it with Amazon A/B tests and make the leap into the top conversions. Now let’s dive into the world of A/B testing together!

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What is A/B Testing?

A/B testing is also known as split testing and is a method of pitting two different versions of your product listings against each other to see which one generates the biggest increase in user interactions and conversions.

On Amazon, this means creating two versions of your listing and splitting the traffic between them. With a trained eye, you can then analyse the performance of the two variants and determine which elements or changes lead to better results. You can try this with as many variations as you like until you find the best performing Amazon product listing.

Catch the Wave – Benefits of A/B Testing for Amazon Sellers

A/B testing offers you several significant advantages as an Amazon seller. First, it allows you to understand how different elements of your product listing influence customer behaviour. By testing variables such as product images, titles, descriptions, prices and even customer reviews, you can gain insights into what resonates best with your target audience.

Secondly, A/B testing offers a data-driven approach to optimising your product listings. Instead of making assumptions or guesses, you can make informed decisions based on real user data. This allows you to identify the most effective strategies for improving conversions, increasing click-through rates and maximising sales.

Finally, A/B testing allows for continuous improvement. By constantly testing and optimising your product listings, you can stay ahead of the competition and adapt to changing market trends. You can evolve and improve your listings based on actual performance data to consistently deliver the best possible customer experience.

With A/B testing, you can ride the waves and stand out from the competition on your Amazon surfboard. See what it means for you:

Improve your product listings

With Amazon A/B testing, you can optimise different elements such as product images, titles, bullet points and product descriptions and find out which style resonates best with your target group. Surf the wave of customer taste and beat your competitors with a powerful performance.

Data-Driven Decision Making

Instead of paddling into the blue, you can make data-driven decisions and ride the surf wave of success. Your strategic moves are based on real user data, so you can use targeted manoeuvres to improve conversions, maximise click-through rates and boost sales.

Continuous Improvement

Surfing is about constantly evolving and adapting to changes in the ocean. A/B testing allows you to continuously refine your product listings to meet the changing needs of your target audience. Each time you ride the wave, you’ll gain valuable insights and be able to optimise your listings based on real performance data.

So, grab your boards and let the Amazon A/B testing ride begin!

The requirements for participation in the Amazon A/B Test

Not every ASIN is eligible for Amazon’s A/B tests. An eligible ASIN should have had enough traffic in the last few weeks. Products that have not had enough traffic are not displayed at all or are displayed with the note that they are not eligible.

The following applies to both the A and B variants:

“A“ content

  • Must be pre-approved
  • Must be linked to the reference ASIN.
  • Cannot be part of a current A/B test
  • Cannot have more than 500 associated ASINs.

“B“ content

  • Must be associated with the reference ASIN.
  • Cannot be part of a current A/B test
  • Automatically takes over the ASINs from A.

ASIN authorisation

  • ASINs must belong to your brand.
  • ASINs must have sufficiently high traffic in their respective categories (possibly several dozen orders per week or more, depending on the category) to reliably determine the most successful content.

Note: Content with non-qualifying ASINs will not be displayed in the A/B testing experience.

Selecting variables for the test

When choosing variables for your A/B test on Amazon, there are several elements you can consider. Here are some important variables that are suitable for A/B testing:

  • Product images: You can use different images to test which one gets the highest click-through rate and conversion rate.
  • Product title: change the title of your product slightly to see which one works better.
  • Bullet Points: Vary the order and content of your bullet points to see which combination is most compelling.
  • Product Description: Test different variations of your product description to see which gives the best results.

It is important to test only one variable at a time to get clear results and avoid customer confusion.

Once you have selected your variables, you can run the A/B test on Amazon. Amazon will automatically redirect some of the traffic to your variants and collect data on the performance of each variant. During the test, it is important that you do not make any further changes to the variants so as not to distort the results.

Example: Amazon A/B testing for A+ content

Do you have several versions of a new A+ content and can’t decide which one to use? Then use A/B testing for A+ content on Amazon! You can have two different A+ content versions compete against each other. The winning content gets the ASIN 😊

Step 1: Log in to your Amazon Seller Central account.

Step 2: Navigate to the “Advertising” > “A+ Content Manager” section. There you will see an Amazon info about A/B testing:

Step 3: Click on “More information about A/B tests” and then on “Create A/B test”.

Step 4: Select a reference ASIN. Of course, there must already be A+ content for the ASIN.

Step 5: Enter the test information:

  • Test name
  • Duration (4-10 weeks)
  • Start date
  • End date
  • Hypothesis (optional)

Step 6: Create two variations of your product listing (Variation A and Variation B).

Step 7: Now you just have to submit the A/B test. To do this, click on the “Submit A/B test” button in the top right-hand corner.

After you have started the A/B test, Amazon will automatically redirect some of the traffic to your two variants. During the test, Amazon collects data on the performance of each variant, including click-through rate, conversion rate and sales figures.

Analysing the results

After the A/B test is complete, you can analyse the results. Amazon provides you with data and statistics to evaluate the performance of each variation.

Realise your full potential with A/B testing on Amazon

Our goal is to give you the knowledge and tools you need to optimise your Amazon sales strategy. We want to empower you to make data-driven decisions and use your resources effectively. Because we believe that as a seller on Amazon, you should have the opportunity to succeed and realise your full potential.

So let’s dive into the fascinating world of Amazon A/B testing together and take your conversions to a new level in just 4 weeks. With our proven tips and comprehensive guides, you’ll be able to outperform your competition and improve your position in Amazon search results.

Prepare to increase your sales and maximise your success on Amazon. Stay tuned for more exciting insights and useful information to help you successfully showcase your products and maximise your conversions.

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Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at+49 89 215 276 60.