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Journal

Brain Food

The Nakoa Digital journal: context on Amazon, retail media and marketplaces, plus AI, SEO and tracking where they affect your business.

Amazon Retail media and marketplaces AI, SEO and tracking
Amazon
As of July 2026

Amazon A+ Content Guide: More Conversion Through Visual Product Content
As of July 2026

Amazon DSP Explained: Programmatic Advertising Beyond Amazon Ads
As of September 2026

Amazon Vendor vs. Seller: differences, pros and cons
As of July 2026

The Power of Brand Story on Amazon
As of September 2026

Amazon FBA, FBM and SFP: differences and costs compared
As of October 2026

Prime Video ads: how brands bring streaming into their Amazon funnel
As of September 2026

Incrementality: Measuring Impact with Amazon Marketing Cloud
As of September 2026

OTC medicines: meaning, examples and selling on marketplaces
Retail media and marketplaces
As of October 2026

OTTO Advertising, Zalando and ManoMano: Retail Media Beyond Amazon
As of July 2026

POAS vs. ROAS: Why Profit Is the Better Steering Metric
As of October 2026

Cross-Channel Marketing: Every Platform Optimises for Itself
As of July 2026

Endemic vs. Non-Endemic Retail Media
As of July 2026

Consumer Goods in Crisis: Retail Media as a Lifeline
As of October 2026

Black Week 2026: your guide to strategy, marketplaces and sales
As of October 2026

TikTok Shop Germany 2026: Everything You Need to Know
As of October 2026

LUCID, ElektroG and EPR: what online retailers need to know in 2026
As of July 2026

Agentic Commerce: The Next Evolutionary Stage of E-Commerce
As of July 2026

The Universal Commerce Protocol: The Open Standard for Borderless Trade
AI, SEO and tracking
As of July 2026

Everyone Uses AI, Almost No One Is Satisfied
As of October 2026

AI in Marketing and E-Commerce: Where It Really Helps, and Where It Doesn't
As of July 2026

AI Put to the Test: Which AI Writes the Best Product Copy?
As of October 2026

GEO vs. SEO: the difference and what matters for your visibility
As of July 2026

Website Relaunch Without SEO Mistakes
As of July 2026

Consent Mode v2: What You Need to Know in 2026

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