How to sell successfully on Bol.com
Selling products online at bol.com is unique due to the large number of customers you can reach. In some ways, selling products online is very similar to shop selling – but the competition between the various websites is fierce for the millions of potential customers. Thousands of providers are haggling for the attention of many different users. First of all, they have to direct the traffic to the website and offer excellent service and products on top.
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The positive thing is that selling online is significantly lower than opening a store. Even if it is rather slow at the beginning, the investment of time and effort on your side is worthwhile for a handsome online presence.
In order to be successful in online sales, it is essential to use several channels. Social media, content production, the use of SEO texts and paid ads take time every day due to adjustments and their processing. Don’t be overwhelmed by this, because you have to gradually invest effort in online sales in order to expand the customer base and get to a point where you are only concerned with optimizing instead of building
Sell all over the world: choose the right niche.
The question is always, what do you want to sell? This is an essential question given the niche market you want to address. Smaller niches tend to have less competition, so you have a better chance of getting in touch with potential buyers. The flip side of the coin is that your customer base will be small. Think of your targeted niche and the level of competition that should be balanced in relation to the size of the market.
When selling products online on Bol.com, also consider the role the location plays. Always include costs and logistics in your planning. The delivery of digital items such as software, music and e-books can be sold internationally and delivered directly, so that a slightly different cost structure arises.
Visitors who visit your website or blog typically have a short attention span, so you have a maximum of ten seconds to get attention when the user clicks on the page for the first time. Be careful not to place any stumbling blocks for the user – this can be intrusive pop-ups, a complicated login process or a difficult to understand navigation structure. Today’s customer expects a quick, easy, pleasant purchase process and is more impatient than ever. So offer your potential buyers the best possible shopping experience online.
Promote your products.
A great website or blog alone is not enough to generate traffic and sales. You have to pick people up properly and make it easier for them to make a purchase. Put yourself in the position of your customers. What would you expect?
Find something on Google that your customers are also looking for.
Ask for advice in forums or check out social networks like Twitter or Facebook.
Look for reviews on other websites or on social media.
You have to invest a lot of time and effort every week to advertise your products properly. Try posting a blog post on your website or looking for ways to post visitor posts on other websites that link to your product, which in turn can generate potential customers. Make sure customers visit the blog or website, and Google Analytics can help you determine which products are the most profitable and which are the top-selling. “
Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at+49 89 215 276 60.