How to sell successfully on Bol.com
The online sale of products on bol.com is unique because of the large number of customers you can reach. In some ways, selling products online is very similar to selling in shops – but the competition between the different websites for the millions of potential customers is fierce. Thousands of sellers are haggling for the attention of many different users. First, they have to drive traffic to the site and, on top of that, offer excellent service and products.
The upside is that when selling online, the costs are significantly lower than opening a brick-and-mortar shop. Even if it’s slow going at first, investing time and effort into your site for a respectable online presence is well worth it.
To be successful in online sales, you need to have a good online presence.
To be successful in online sales, it is essential to use multiple channels. Social media, content production, the use of SEO copy and paid ads all take up time on a daily basis due to customisation and editing. Don’t let this overwhelm you, because you need to invest incremental effort in online sales to grow the customer base and get to a point where you are only concerned with optimising rather than building.
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Tips & Strategies for Selling on Bol.com
Choose the right niche
The question is always, what do you want to sell? This is an essential question given the niche market you want to target. Smaller niches tend to have less competition, so you have a better chance of connecting with potential buyers. The downside is that your customer base will be small. Think about the niche you are targeting and the level of competition you want to balance in relation to the market size.
Also, when selling online at Bol.com, consider the role that location plays. Always include costs and logistics in your planning. Digital items such as software, music and e-books can be sold internationally and delivered directly, creating a slightly different cost structure.
Visitors who visit your website or blog usually have a short attention span, so you have a maximum of ten seconds to attract attention when the user first clicks on the page. Make sure you don’t place any stumbling blocks for the user – this could be intrusive pop-ups, a complicated login process or a navigation structure that is difficult to follow. Today’s customers expect a quick, easy and pleasant buying process and are more impatient than ever. So offer your potential buyers the best possible shopping experience online.
Promote your products
A great website or blog alone is not enough to generate traffic and sales. You need to really pick people up and make it as easy as possible for them to make a purchase. Put yourself in the position of your customers. What would they expect?
Search Google for something your customers are also looking for. Ask for advice in forums or check out social networks like Twitter or Facebook.
Reviews
Search for ratings or reviews on other websites or social media.
You need to invest a lot of time and effort each week to properly promote your products. Try publishing a blog post on your website or look for opportunities to place visitor posts on other websites that link to your product, which in turn can generate potential customers. Make sure customers are visiting the blog or website and use Google Analytics to determine which products are the most profitable and which are the most profitable.
Need help?
Patrick is our Head of Retail Media. With many years of experience in selling on marketplaces, he advises you on marketing and content. He also supports you with the right marketplace setup to accelerate the growth of your business. Contact him by mail or by phone at +49 89 215 276 60.