Nakoa Digital Blog.

The importance of customer lifetime value in e-commerce Customer lifetime value is critical to the success of e-commerce businesses. It helps drive long-term profitability through customer loyalty, personalized experiences, upselling/cross-selling, data analytics, and excellent customer service, both on owned webshops and marketplaces. Want to get started and improve your customer lifetime value? We are happy [...]

How Retail Media is reshaping the retail industry for the long term The retail media market continues to grow and offers a lot of potential for entrepreneurs. However, not only big players can benefit from this market, but also small and medium-sized companies. In this article we take a look at what makes the retail [...]

Selling successfully on Allegro in Poland Who hasn't heard of Allegro by now? A widely recognized name in the realm of online marketplaces, having established itself as the largest and most popular platform in Poland. As the largest e-commerce platform of European origin, Allegro offers an opportunity to over 135,000 sellers to showcase their products [...]

Remote Work and Workation Remote work and workation have become increasingly popular in recent years, especially in the digital agency industry. But what are the pros and cons of these ways of working and how do our colleagues at Nakoa see it? In this blog article, we would like to address this question. Would you [...]

Selling successfully with limango Do you sell fashion, home textiles, shoes and toys and your target group is young families? Then limango could be the perfect marketplace for you. We'll explain to you what's important about limango and how you can successfully sell online on the marketplace. Do you have questions or need support selling [...]

Successful with the right assortment strategy Have you ever thought about your assortment strategy? We'll show you what's important! Find out which KPIs are most important in this context and how you can proceed in certain scenarios.  Do you need support in creating or optimizing your assortment strategy? Then contact us for a non-binding consultation. [...]

Successfully selling as a fashion brand on marketplaces in 2023 Zalando is changing its assortment strategy, which means that many brands are being kicked out of the partner program or it's simply becoming too expensive for them. We took a look at what alternatives there are and focused on About You, Otto, limango, YOOX and [...]

Selling successfully with Maxeda If you have ever dealt with DIY products in the Netherlands, you probably know Praxis. Its parent company, Maxeda DIY Group, is launching a DIY marketplace in the Benelux.  “Do you need support for selling on Maxeda DIY Group? We are glad to help you! Simply arrange a non-binding consultation and [...]

Live Shopping The development of the internet and mobile technology enables businesses and customers to benefit from a wide range of sales opportunities. Thus, online shopping has also significantly changed the way people shop. With the introduction of "live shopping", companies are going one step further. With live shopping, it is possible for customers to [...]

Search intent - the key to good website traffic? Good website traffic not only creates awareness on your website or in your online store, but ideally also converts users into leads. The right traffic creates both: awareness and conversions. If you have too little traffic on your website and the conversion rate is pretty poor, [...]

Digital Trends 2023 The year 2023 is upon us and with it many new digital trends. From artificial intelligence to 5G to virtual reality, technologies are rapidly evolving and opening up countless possibilities for us. In this blog article, we take a closer look at the digital trends of the coming year with the help [...]

YOOX - THE new fashion marketplace? The Italian company YOOX has been around since 2000, since then it has become one of the world's leading online stores for fashion, design and art, with a loyal customer base. In January 2022, YOOX took the plunge and launched its own online marketplace. Initially, it focused only on [...]

Do it yourself vs. agency In the marketplace business, many brands and retailers often ask themselves: At what point should I start working with external help? What do I do myself? How do I set up my business? We have found that in the following scenarios it can make sense to work with external help: [...]

Google Performance Max - The most important learnings from 2022 Google has increasingly automated working with Google Ads in recent years. This started a few years ago with the introduction of bidding strategies and automatic keyword searches in Google Shopping campaigns. Later, Smart Shopping campaigns were added, where bids were already fully automated. Since this [...]

From Amazon to a multichannel brand Amazon is by far the leading marketplace in Europe, in Germany Amazon accounts for about 20% of e-commerce sales according to the latest studies, a dominant figure. So why think about other marketplaces? Although Amazon leads in Germany, there are strong differences in Europe, for example Allegro dominates in [...]

Selling successfully online with Kaufland Kaufland enables retailers to reach a large audience through online sales with the all-in-one Kaufland Global Marketplace solution. The company has expanded its online presence not only in Germany, but also to the Czech Republic and Slovakia. The German marketplace Kaufland.de has grown significantly in recent years and is easier [...]

Selling successfully on myToys & mirapodo myToys at a glance Every 3rd woman in Germany is a MYTOYS Group customer. The company, which is part of the OttoGroup, is a huge online retail media market with 7.5 million active customers and 2.3 million new customers per year. The MYTOYS Group caters to the needs of [...]

Premium A+ Content on Amazon What was previously only available for a fee in Vendor Central has also been available to sellers on Amazon for a few months now: The Premium A+ Content content type and in this case it is even free of charge. But how does this form of Amazon Content differ from [...]

Successful on marketplaces as a D2C brand The D2C (direct-to-consumer) trend has been around for a while, yet forecasts continue to look positive. 68% of manufacturers expect sales growth thanks to D2C and 63% consider direct-to-consumer sales to be very relevant or relevant. What is the difference between D2C and B2C? In D2C, the company [...]

Zalando Fulfillment Solution With Zalando Fulfillment Solutions, Zalando has been offering an efficient logistics solution for all brands in the Zalando partner program since 2017. If partners opt for this solution, they benefit from simple storage, fast shipping and uncomplicated returns management. Goods are sent to Zalando and the logistics processes are handled by the [...]

Not one but two Buy Boxes Don't you have a Prime membership? Or are you not using the FBA option? And because of this you can’t seem to win the Buy Box? Dear Amazon seller, please pay extra attention to the next pleasant news.  Especially for independent sellers, the European Commission, through various investigations, managed [...]

Google's Digital-Out-Of-Home Ads Digital marketing is becoming an increasingly important priority for companies' advertising campaigns. Google, in particular, plays a very large role in this. Google has recently expanded its repertoire and now also offers the placement of ads in the real world. This is easily done with Digital Out-Of-Home (DooH) ads. What are DooH [...]

From a traditional company to an online retailer How traditional offline retailer ROY ROBSON successfully scaled its online business on Zalando. Challenge ROY ROBSON is a traditional medium-sized company for high-quality men's fashion that has been in existence for over 100 years. The biggest challenge for the offline retailer was to make the leap towards [...]

GA4 Data Sampling explained Sampling is an important part of data analysis and research. It is the process of selecting a subset of data from a larger population in order to make inferences about the population as a whole. Sampling is used in many different fields, including marketing, economics, and social sciences. Google Analytics 4 [...]

Tips for selling on bol.com Nowadays, selling on marketplaces is part of every seller's online sales strategy. Marketplaces such as Amazon and eBay enjoy a widespread branding. The e-commerce landscape is changing in such a way that many consumers start their search for products directly on marketplaces, instead of using search engines such as Google. [...]

YouTube as an advertising channel Social media marketing is part of every marketing mix these days and always offers new opportunities for companies to advertise. In addition to Facebook and Instagram, there are other alternatives to optimally reach your customers. In recent years, YouTube has developed from one of the most popular providers of moving images to an attractive advertising channel [...]

Selling successfully on Amazon without the buybox The problem that plagues many of the direct-to-consumer brands we work with is that they don't make it into the Amazon buybox for their top-of-the-line products. On the one hand, it cannot be legal, as retail sales are only possible for certain players, for example in the health [...]

Black Friday Get ready! Black Friday is upon us and shoppers are about to start a new shopping spree. The big discount battle the day after Thanksgiving. Yes, Black Friday has become a household name in Europe. Although not yet an official holiday in European countries, it is undoubtedly becoming the busiest sales season. This [...]

Selling successfully in a crisis   From mass layoffs at online furniture retailer Wayfair to bankruptcy at shoe retailer Görtz, the current economic picture is anything but promising. Online marketplaces such as Zalando or About You are now also assuming lower sales growth this year than assumed at the beginning of 2022. The GfK consumer [...]

#tiktokmademebuyit – TikTok Ads Strategie 2022 TikTok has not been a newcomer to social networks for a long time. According to Statista, in January 2022 the platform already had 1 million active monthly users. In Germany, TikTok is the fourth most used social network after YouTube, Facebook and Instagram. The increasing number of users in the target groups [...]

Instagram Ads Strategy in 2022 Statista reports that in early 2021, marketers were asked which social platform was the most important for their business. Here, Instagram came in second with 22%, right after Facebook. According to Statista, 64% of the marketers surveyed plan to turn away from Facebook and instead expand organic posts on Instagram. [...]

Google Analytics 4 - What is changing? Google has been offering its tracking tool Universal Analytics (formerly Google Analytics ) since 2012. This enables users to carry out a data traffic analysis of websites. In February 2022, Google came under criticism for a lack of data protection in Europe and both the Austrian and French [...]

Referral Exclusions in Google Analytics Adding referral exclusions is very important if you want to prevent your webshop's revenue from being linked to the wrong source. Example: You have a Google Ads campaign running. A total of €300 was spent and the turnover is €3,000. In Analytics you can see that €1,000 is from Google [...]

Pinterest Trends Tool The Pinterest platform has been able to generate over 100 million active users per month since its launch in 2010. This makes them an attractive advertising platform. It has been possible to place ads in Germany since spring 2019. Users click the ads most often that are relevant. What are Pinterest trends? [...]

Approaches for Performance Max Retail campaigns The introduction of Performance Max can be seen as one of the most significant changes to Google Ads in a long time. This is the start of an era where Google is beginning to take full control of where and when an ad is served. So how should you, [...]

Showcase your brand with Amazon Brand Store Do you want to offer your Amazon customers an even better shopping experience in addition to good Amazon A+ content and an SEO-optimized product detail page? Then create your brand world on Amazon and showcase your products. Vendors and sellers who have registered their brand in the Amazon [...]

Amazon SEO – This is how you optimize your listing Most people think of Google when they hear the word search engine optimization (SEO). But Amazon is also one of the most successful search engines in the world. Especially when it comes to concrete purchase intentions, i.e. transactional searches, Amazon now outperforms the Google search [...]

4 tips for engaging Amazon A+ content On Amazon, the best-selling online store in Germany, where customers are spoiled for choice and a product usually has multiple suppliers to choose from, your brand needs a competitive edge and the ability to successfully stand out from the crowd. A+ high quality content is an undeniable magic [...]

Post title Amazon Climate Pledge Friendly – ​​For more sustainability in e-commerce The packaging law, the upcoming abolition of plastic bags and the EU-wide ban on single-use plastic - these are all examples of current developments in terms of sustainability. With the Climate Pledge launched in 2019, Amazon has also committed itself to showing more [...]

This is how Amazon Retail Readiness is determined   A good product title as a door opener The product title serves as the first point of contact between customers and the product and is usually read in the product search and in advertisements. It is therefore particularly important that all important information about the product [...]

Marketplaces continue to drive e-commerce How online marketplaces and retail media are driving e-commerce Digitization has largely changed buyer and consumer behavior. More and more people are choosing to shop online instead of visiting a physical store in person. The current corona crisis is reinforcing this trend. Marketplaces are becoming increasingly popular in online trading. [...]

Amazon offers these advertising opportunities With its Amazon Marketing Services (AMS), Amazon gives sellers the opportunity to use various advertising measures to actively advertise their own products to specific target groups and thus generate higher sales. The ads are very effective and a basic component of a good Amazon marketing strategy. In principle, a distinction [...]

Sell and advertise successfully on Zalando Bron: Zalando Zalando is now one of the largest European fashion and lifestyle platforms and is active in 20 countries. The company was founded in 2008 and is headquartered in Berlin. Zalando has grown steadily over the years and achieved sales of approximately €8 billion in 2020. Zalando currently [...]

Online Marketing agency or Inhouse Marketing? Do I need an online marketing agency? Many entrepreneurs and decision makers ask themselves this question. Whether it's setting up a new brand or leveraging digital growth potential, the question: "Agency or in-house?" can have a decisive influence on success. In this blog article you will learn: In which [...]

Best practices for successful Pinterest Ad campaigns Did you know that Germans are runners-up on Pinterest? A full 17 million Germans use the platform every month, putting them behind only the USA. Hardly any other country has such a high user density and reach. Topics related to fashion, nutrition, DIY and living are among the [...]

There are more online marketplaces than just Amazon Many brand manufacturers and sellers from Germany sell their products through their own web shop or use the online marketplace Amazon for this purpose. In principle, this approach is logical because you can reach a very broad target group via Amazon . However, it gives the impression [...]

Nakoa supports the City of The Hague and DNHK in an expansion project Last Friday, July 3rd, the starting signal was given in The Hague for a project by the City of The Hague and the German-Dutch Chamber of Commerce (DNHK) to support entrepreneurs from The Hague in their expansion to Germany. After a selection [...]

Afound starts in Germany On May 7, 2020, the marketplace Afound, which belongs to the H&M Group, will now also be launched in Germany and Austria. The platform is already active in Sweden and the Netherlands. The online marketplace Afound offers discounts of 25-70% on fashion and lifestyle products for men, women and children. More [...]

How the corona crisis inspires New Work In the last few days, all of Europe has started working from home. While working together without shaking hands was on the agenda at the beginning of last week, everyone is now working digitally in the home office.   An opportunity for digitization The new way of working [...]

How to sell successfully on Bol.com Selling products online at bol.com is unique due to the large number of customers you can reach. In some ways, selling products online is very similar to shop selling - but the competition between the various websites is fierce for the millions of potential customers. Thousands of providers are [...]

Pinterest advertising and the possibilities Pinterest is a visual search engine with a focus on images and videos and is used as a source of inspiration and to search for ideas and information. Users collect images and videos of ideas, products and services that interest them on their virtual pinboards. Articles on the topics of [...]

What is Retail Media? The largest online advertising platforms today are Amazon, Facebook and Google. In particular, income from advertisements at online retailer Amazon is growing rapidly. Amazon's revenue from advertising in America increased by 144 percent last year. Advertising on Amazon is therefore a good example of the new type of advertising, namely retail [...]

Amazon unifies brand names In early September, Amazon is unifying its marketing services. What was previously known as Amazon Marketing Services (AMS), Amazon Media Group (AMG) and the Amazon Advertising Platform (AAP) will now be managed under the umbrella of Amazon Advertising. This means that the search and display divisions will be merged, probably also [...]

Search Ads 360 extends bid adjustments A few weeks after Google AdWords, Analytics and co. united under the 360 ​​name there is the first major technical change. Search Ads 360, then emerged from DoubleClick Search, is intended for advanced Google Ads management. This includes, among other things, the possibility of creating bid management strategies. These [...]

Using Dynamic Parameters in Facebook Ads Measuring the success of your (advertising) campaigns is extremely important. Most marketers use Google Analytics for this, which is perhaps the best (free) analytics software. However, Google Analytics is only useful if you provide (non-Google) campaigns with the right tracking information. You can provide any link for parameters such [...]