Instagram Ads Strategy in 2022 Statista reports that in early 2021, marketers were asked which social platform was the most important for their business. Here, Instagram came in second with 22%, right after Facebook. According to Statista, 64% of the marketers surveyed plan to turn away from Facebook and instead expand organic posts on Instagram. [...]
Google Analytics 4 - What is changing? Google has been offering its tracking tool Universal Analytics (formerly Google Analytics ) since 2012. This enables users to carry out a data traffic analysis of websites. In February 2022, Google came under criticism for a lack of data protection in Europe and both the Austrian and French [...]
Referral Exclusions in Google Analytics Adding referral exclusions is very important if you want to prevent your webshop's revenue from being linked to the wrong source. Example: You have a Google Ads campaign running. A total of €300 was spent and the turnover is €3,000. In Analytics you can see that €1,000 is from Google [...]
Pinterest Trends Tool The Pinterest platform has been able to generate over 100 million active users per month since its launch in 2010. This makes them an attractive advertising platform. It has been possible to place ads in Germany since spring 2019. Users click the ads most often that are relevant. What are Pinterest trends? [...]
Approaches for Performance Max Retail campaigns The introduction of Performance Max can be seen as one of the most significant changes to Google Ads in a long time. This is the start of an era where Google is beginning to take full control of where and when an ad is served. So how should you, [...]
Showcase your brand with Amazon Brand Store Do you want to offer your Amazon customers an even better shopping experience in addition to good Amazon A+ content and an SEO-optimized product detail page? Then create your brand world on Amazon and showcase your products. Vendors and sellers who have registered their brand in the Amazon [...]
Amazon SEO – This is how you optimize your listing
Amazon SEO – This is how you optimize your listing Most people think of Google when they hear the word search engine optimization (SEO). But Amazon is also one of the most successful search engines in the world. Especially when it comes to concrete purchase intentions, i.e. transactional searches, Amazon now outperforms the Google search [...]
4 tips for engaging Amazon A+ content On Amazon, the best-selling online store in Germany, where customers are spoiled for choice and a product usually has multiple suppliers to choose from, your brand needs a competitive edge and the ability to successfully stand out from the crowd. A+ high quality content is an undeniable magic [...]
Post title Amazon Climate Pledge Friendly – For more sustainability in e-commerce The packaging law, the upcoming abolition of plastic bags and the EU-wide ban on single-use plastic - these are all examples of current developments in terms of sustainability. With the Climate Pledge launched in 2019, Amazon has also committed itself to showing more [...]
This is how Amazon Retail Readiness is determined A good product title as a door opener The product title serves as the first point of contact between customers and the product and is usually read in the product search and in advertisements. It is therefore particularly important that all important information about the product [...]
Marketplaces continue to drive e-commerce How online marketplaces and retail media are driving e-commerce Digitization has largely changed buyer and consumer behavior. More and more people are choosing to shop online instead of visiting a physical store in person. The current corona crisis is reinforcing this trend. Marketplaces are becoming increasingly popular in online trading. [...]
Amazon offers these advertising opportunities With its Amazon Marketing Services (AMS), Amazon gives sellers the opportunity to use various advertising measures to actively advertise their own products to specific target groups and thus generate higher sales. The ads are very effective and a basic component of a good Amazon marketing strategy. In principle, a distinction [...]
Sell and advertise successfully on Zalando Bron: Zalando Zalando is now one of the largest European fashion and lifestyle platforms and is active in 20 countries. The company was founded in 2008 and is headquartered in Berlin. Zalando has grown steadily over the years and achieved sales of approximately €8 billion in 2020. Zalando currently [...]
Online Marketing agency or Inhouse Marketing? Do I need an online marketing agency? Many entrepreneurs and decision makers ask themselves this question. Whether it's setting up a new brand or leveraging digital growth potential, the question: "Agency or in-house?" can have a decisive influence on success. In this blog article you will learn: In which [...]
Best practices for successful Pinterest Ad campaigns
Best practices for successful Pinterest Ad campaigns Did you know that Germans are runners-up on Pinterest? A full 17 million Germans use the platform every month, putting them behind only the USA. Hardly any other country has such a high user density and reach. Topics related to fashion, nutrition, DIY and living are among the [...]
There are more online marketplaces than just Amazon
There are more online marketplaces than just Amazon Many brand manufacturers and sellers from Germany sell their products through their own web shop or use the online marketplace Amazon for this purpose. In principle, this approach is logical because you can reach a very broad target group via Amazon . However, it gives the impression [...]
Nakoa supports the City of The Hague and DNHK in an expansion project
Nakoa supports the City of The Hague and DNHK in an expansion project Last Friday, July 3rd, the starting signal was given in The Hague for a project by the City of The Hague and the German-Dutch Chamber of Commerce (DNHK) to support entrepreneurs from The Hague in their expansion to Germany. After a selection [...]
Afound starts in Germany On May 7, 2020, the marketplace Afound, which belongs to the H&M Group, will now also be launched in Germany and Austria. The platform is already active in Sweden and the Netherlands. The online marketplace Afound offers discounts of 25-70% on fashion and lifestyle products for men, women and children. More [...]
How the corona crisis inspires New Work In the last few days, all of Europe has started working from home. While working together without shaking hands was on the agenda at the beginning of last week, everyone is now working digitally in the home office. An opportunity for digitization The new way of working [...]
How to sell successfully on Bol.com Selling products online at bol.com is unique due to the large number of customers you can reach. In some ways, selling products online is very similar to shop selling - but the competition between the various websites is fierce for the millions of potential customers. Thousands of providers are [...]
Pinterest advertising and the possibilities Pinterest is a visual search engine with a focus on images and videos and is used as a source of inspiration and to search for ideas and information. Users collect images and videos of ideas, products and services that interest them on their virtual pinboards. Articles on the topics of [...]
What is Retail Media? The largest online advertising platforms today are Amazon, Facebook and Google. In particular, income from advertisements at online retailer Amazon is growing rapidly. Amazon's revenue from advertising in America increased by 144 percent last year. Advertising on Amazon is therefore a good example of the new type of advertising, namely retail [...]
Amazon unifies brand names In early September, Amazon is unifying its marketing services. What was previously known as Amazon Marketing Services (AMS), Amazon Media Group (AMG) and the Amazon Advertising Platform (AAP) will now be managed under the umbrella of Amazon Advertising. This means that the search and display divisions will be merged, probably also [...]
Search Ads 360 extends bid adjustments A few weeks after Google AdWords, Analytics and co. united under the 360 name there is the first major technical change. Search Ads 360, then emerged from DoubleClick Search, is intended for advanced Google Ads management. This includes, among other things, the possibility of creating bid management strategies. These [...]
Using Dynamic Parameters in Facebook Ads Measuring the success of your (advertising) campaigns is extremely important. Most marketers use Google Analytics for this, which is perhaps the best (free) analytics software. However, Google Analytics is only useful if you provide (non-Google) campaigns with the right tracking information. You can provide any link for parameters such [...]
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